1

Ecolab – Four Keys to Unlocking Content Quality

2

Our Presenters

Kerry Young VP & General Manager

Regan Van Tassel Enterprise PIM

Digital Product Owner

Randy Mercer VP Global

Product Management

3

Introducing EnterWorks

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered

Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

4

A Division of

51% LICENSES

OUTSIDE U.S.

2,400+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

5

6

1WorldSync is the leading provider of product content solutions, enabling more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

1WorldSync + Winshuttle + Ecolab

EnterWorks by Winshuttle is a Multi-Domain MDM & business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. https://www.winshuttle.com/products/enterworks/

Ecolab is the global leader in water, hygiene and energy technologie and services that protect people and vital resources. With annual sales of $14 billion and 48,000 associates, Ecolab delivers comprehensive solutions, data-driven insights and on-site services to promote safe food, maintain clean environments, optimize water and energy use, and improve operational efficiencies for customers in the food, healthcare, energy, hospital and industrial markets in more than 170 countries around the world and 3 million customer locations.

7

PRODUCT DATA JOURNEY

Presented by Regan Van Tassel Ecolab Digital Product Owner

8

Ecolab – Who We Are and Why What We Do Matters

A global leader in water, hygiene and energy technologies and services

All Our Technologies Combined Saved Over

111.6 Billion Gallons of Water This Year

Equivalent to the Yearly Drinking Water Needs of Over 385.8 Million People

9

ECOLAB DIGITAL REALITIES | HOW WE STARTED

Sales Team Focused Org M & A Growth Business and Development Silos

Relationship Driven Value Service and Support

Joined by Innovation and Data

Focus on Merging of Human Capital and Product Offerings Low Investment in Technology

Divisional Control of Digital Unsupported Systems Little Data Governance

9

10

In the beginning | DQ study

1,610 Obsolete GTINs

2,782 Publication Removals Additional discovery of updated products, and target market errors corrected

66 GLNs Impacted

11

Opportunities for PIM

1. Product information is scattered throughout the organization Each division and region operates and manages data independently of each other

Multiple data storage locations (databases, SAP, Mainframe, EPIC, spreadsheets) Various platforms and content requirements Siloed solutions to data management issues Minimum or no data governance process (valid values, regular updates, error reporting, etc.)

2. Colleagues spend a lot of time looking for product information Combine data from multiple sources to access full listings Redundant data paths and sources (i.e. multiple lists for same information) Sourcing information for customer facing platforms (portals, websites, data files, apps) is difficult and scattered Some data calculations built into reporting, forms, websites, data files, etc. that is not accessible outside the form fields

12

Opportunities for PIM

3. There is conflicting product information, and it’s hard to tell which information is right Various data fields not in a standard repository are kept and maintained on spreadsheets or personal files/lists. These are not governed, updated, or easily accessible Data definitions aren’t standardized or uniform by division or departments

4. Information is stored in inconsistent formats Data is often called by multiple names and has varying character limits (sometimes numbers will include dashes, leading zeros are dropped, description lengths vary, abbreviations used)

5. Discovering mistakes after the sale Loss of cross-selling opportunities due to lack of available data Outdated or missing images Customers expect more personal, relevant, and timely information

13

Example of challenge

I need an image

Sales Rep

Marketer

GS1

Other Manager

Schedule Photo Session

14

Product vision

Grow Digital - deliver content efficiently and enable operational efficiencies at the global level Sell Everywhere - showcase and promote more products on any channel in any region Be Transparent and Compliant – integrated content designed to help meet regulatory and local mandates Be Flexible - ability to develop digital product content and catalogs for maximum responsiveness Be Global - discover new products and brands from any region to feature and sell, with digital ready content Be Consumer-Centric - rich product storefronts, collateral and trusted product content for sales and e-Commerce

Provide high quality product related digital content to all internal and external facing platforms in a standardized and validated format. This rich and timely product data will be leveraged to increase transparency, drive efficiencies, and increase revenues globally and cross divisionally.

15

PIM Organization (example)

Business Product Owner (BPO)

Customer Goals / Problem

“Product Owner”

• Maintain vision and roadmap • Own the business case (value) • Consider voice of the customer • Develop personas and journeys

Digital Product Owner (DPO)

Product Design & Prioritization

“Product Owner Proxy” • Decompose epics

• Write stories & acceptance criteria • Groom and prioritize backlog

• Single point of contact for the team

Delivery Manager

Technical Delivery & Excellence

“The Team”

• Secure coding standards • Design and implementation

• Coding and unit test • Code review and re-factor

Architecture Solution Selection & Design

Quality Assurance (QA) – Independent Testing, QA Automation

Agile PMO – PMLC Process, Scrum Practice, Scaling Framework

16

ROOT OF DATA QUALITY ISSUES | THE ‘MIDDLE’ IS OFTEN MISSING…

Strategy (aspirational)

Controlled, Valuable, and Streamlined Data Quality Inputs and Outputs

Technical Solutions Including PIM, MDM, GDSN, etc.

Activity(actual)

Ecosystem Business Model User Capability Scalability

17

PIM Challenges

• Establish Enterprise Data Office (EDO) • Define Data Points • Identify Scope of Data Quality • Create Meaningful Metrics • Align Business Model with these Goals • Generate Insights and Create Value

Massive Amounts of Data

What Are We Trying To Manage?

Unclear Definition of Success

Lack of Governance and Ownership

Focus on Numbers and not Customer Outcomes

Challenges in Data Solutions

18

ACHIEVING VALUE | BUSINESS READINESS AND CUSTOMER SUCCESS

Manage Data as an Enterprise Asset

18

Not IT projects; digital initiatives can’t be effectively measured as “on-time / on-budget”

Success of digital initiatives is defined by the value they create – things like eROI, improved customer experience, higher quality, more sales, higher margin, faster responsiveness, operational consistency, reduced cost overruns

Success is measured at all phases: design, build, deploy, post-implementation

Continuous product lifecycle management extends and creates additional value; feeds product management roadmap

Dedicated org and focus is critical to achieving value; the project development team can’t create the field conditions to drive success; namely focus, leverage, engagement, and accountability

19

1WorldSync

Four Keys to Unlocking Content Quality

20

01

02

03

04

Are you providing the content the recipient needs?

COMPLETENESS

Are you using the attribute correctly?

ACCURACY

Is this content usable by the recipients?

USABILITY

Are you consistently provide the same content or are you responding to requests?

CONSISTENCY

PRODUCT CONTENT READINESS

Understanding Product Content Quality

21

▪ Think about how your systems can help you ensure good data quality ▪ A good system will help support will do the following

— Help you structure your processes with workflow without slowing down the submission process

— Arrange and structure your products so you can develop rules by product type

Key #1 - Create Your Own Data Validations

22

▪ Look across all systems — Match Like Data — Look for Overlaps — Develop a clear data model with data owners

▪ When you fully understand where the same information is stored, you can eliminate inconsistencies

Key #2 - Understand Where Your Data Is Stored

23

▪ Data Steward is the day to day tactical role that keeps the content moving.

▪ Data Steward is responsible for the following — Keeper of the Data Model — Handles any new data requests — Works with appropriate teams on negative content scorecard — Monitoring Data Quality

Key #3 - Establish A Data Steward

24

▪ Data Governance is strategic ▪ Data Governance covers the following areas

— Defines the goal of the data and determines where it will be used. — Looks for opportunities to add additional data elements — Communicates the data governance plan to the whole

organization ▪ Workflow and access policies around the data and how it is

used.

Key #4 - Establish Data Governance

Why Does this Matter to My Organization?

26

Where Is Your Product Content Being Used?

Internal Systems

27 27

75% Of Customers Expect Consistent Interactions Across Multiple Channels

28

The New Normal

U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April

129% year-over-year growth in U.S. & Canadian e-commerce

orders as of April 21

Online conversion rates increased 8.8% in February

29 29

Bad Content’s Impact On Consumer Sales

Cart Abandonment Returns

40%

Returned Online Purchases

Why?

Poor Product Content

Brand Trust

86%

Very/Unlikely Make A Repeat Purchase

Why?

From A Retailer If Provided Inaccurate Product Content

30%

Abandon Online Shopping Cart

Why?

Poor Product Description

30

Let’s Do Some Math:

A report by McKinsey states: The average employee spends about 1.8 hours per day

searching and gathering information

5 Days

/week

9 Hours /week

1.8 Hours /day

That’s a lot of time to spend inefficiently!

1.8 Hours /day

Some Not So Fun Facts: Bad Data’s Impact on Consumer Sales

31

Download the eBook in Thursday’s replay email.

Reach out to have a discussion about your organization and how you can achieve Product Content Success.

Questions?

Winshuttle MDM & PIM Virtual Conference Join us for Upcoming Webinars in the Everything MDM & PIM Virtual Conference Series

www.winshuttle.com/event/everything-mdm-pim-virtual-conference/

Ecolab – Four Keys to Unlocking Content The Data Whisperer – Master Data as the Foundation of Digital Transformation

July

14 July

15

Week 7: Customer & Expert Insights – Ecolab & The Data Whisperer

Presented by Regan Van Tassel of Ecolab and Randy Mercer of 1WorldSync Presented by Scott Taylor AKA

The Data Whisperer

United Refrigeration – Taking a Look Under the Hood of a Future-Proof Digitization Strategy

The Disruptive MDM/PIM/DQM List – Multi-Enterprise MDM – Learn Key Competitive Strengths and Why Its Misunderstood in the Industry

July

21 July

23

Week 8: Customer & Expert Insights – United Refrigeration & The Disruptive MDM/PIM/DQM List

Presented by Chris Bock, Bill Derr, Berenice Linck, and Mike McAnulty of United Refrigeration and Octavio Perales of Intershop

Presented by Henrik Liliendahl of The Disruptive MDM/PIM/DQM List