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Self-publishers can reach readers using these tips and techniques in combination with a few reputable products and services.
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Your Readers
FINDING
ATTRACTING
ENGAGING
SELLING TO
COMMUNITIES
• Natural History• Vampire Romance• Historical Fiction• Political Analysis• Manufacturing• Gardening• Whatever
aren't you?
You know where they are because you’re in it
FINDING
BRAND
Fit in, yet, stand out
Be consistent
Give it time
readers, and the media
ATTRACTING
participation is key
ExampleColor
GraphicsPhotographyTypography
Consistency
Branding Elements Applied
Attracting Your Readers
BRAND
Create a style - engage professionals
Apply your brand across media
Give it time
and the media
designers, illustrators, web pros
as in... years
Creating Fans
Creating Fans
ENGAGING
Direct ContactBecoming a “microcelebrity”
Long Tail / 1000 True Fans - Kevin Kelly (Wired)• e 1000 True Fans Phenomenon
Video works!
• Social Media• Mailing List• Freebies• Personal Appearances• Reader ParticipationComments, responses, contributions
Stories, books, social media flash sales/coupons
Why did you write the book?
• To make money as an author• To build professional credibility• Leave a legacy• ...
attract more clientsdevelop speaking career
SELLING TO
Web Sales
• Your own store
• 3rd party store
• Distribution service
SELLING
Your Own Store - OptionsPhysical Products and Digital Downloads
SELLING
SELLING Store & Social Media
Direct Contact & Sales vs Distribution ServiceWho owns customer data?
• You can ask for funding: Kickstarter (your 1000 true fans)
doc, html, pdf, mobi, epub, mp3...
• You sell print and digital downloads direct from your website
• You own customer data: mailing list (MailChimp, Constant Contact, etc.)
Direct
Andrew Hyde blog
• Amazon (far-reaching, but 129,000% markup). Bookbaby, Smashwords, etc.
Indirect
• Who is buying your book? You have no idea.
• How do you reach the people who are buying? You can’t.
Reader Format Popularity vs ProfitsDecide which formats you will offer.
Making and Selling Ebooks
• Use BookBaby or another ebook formatting service.
• Upload digital files
• Sell digital downloads from your website. (Manage site.)
• Cash & customer data is yours.
txt, doc, html, pdf, mobi, epub, mp3...
• Upload digital files
• Sell digital downloads via BookBaby, Smashwords, or upload by hand to various etailers.
• Get checks (or direct deposits) from them. Customer data is theirs.
txt, doc, html, pdf, mobi, epub, mp3...
• Use a publishing partner
Making and Selling Audio & Audiobooks
Do It YourselfOpen Source Tool
Audacity® is free, open source, cross-platform software for recording and editing sounds.
No sales channel, just an audio creation tool.
Audiobook Creation ExchangeAn Audible CompanySubsidiary of Amazon
Matchmaking writers to audio book voice talent. Crowdsourcing.
Sales.Pay one time fee or nothing, and
split profits with voice talent.They deliver to audiobook store
Audible.com (an amazon company).
Lists availability of audio book (and kindle book) in amazon.com
listing.
bookbaby & hostbabyThe first indie music sales channel, associated with
bookbaby and hostbaby. Publish your audio book on their Spoken
Word Channel. Sales.
Author keeps 75 of purchase price on CDBaby.
Delivers to digital distribution services. You keep 91%.
CrowdsourcingFind and pay for audio
talent.No sales channel.
Making and Selling Multimedia Books
ADOBE INDESIGN
Professional book design program with EXPORT TO EPUB feature.
■ Delivers PDF, EPUB, HTML !les.
■ Your designer may be able to do this for you.
■ No sales or distribution channel.
AERBOOK
Create, share, and sell graphical eBooks and apps made in your browser without writing any code.
■ Amazon's new Kindle KF8 graphical format
■ iBooks !xed layout, graphical eBooks, with audio and video
■ Deliver your book on the web, with an HTML5 web format export
■ Export apps as complete projects for major mobile SDKs, starting with Corona
■ One button build for native iPad, Kindle Fire, and Nook Tablet apps
Sales and distribution
Free to play with. $29 when you export it to a distributor, $99 to !ve distributors, or a $39 / mo pro plan.
SCRIVENER
■ Writing tool
■ Ebook creator
■ No distro
BOOK CREATOR FOR IPAD
■ Sell in iBookstore
■ iOS only (iPad, iPhone)
Making and Selling Multimedia Books
Sigil is a multi-platform EPUB ebook editor with the following features
Publish your own ebook on the iPad using HTML5.
Convert from a huge number of formats to a huge number of formats. It supports all the major e-book formats.
more...
Making and Selling Print Books
ENLIGHTEDNEWS &PUNDITS
• PBSMediaShift.com (Carla)• AgentSavant.com (Laurie)• blog.smashwords.com • PubLunch.com• BookTrade.info• Gigaom.com• MediaBistro.com• DigitalBookWorld.com• HuffingtonPost.com• aerobook.com/site/blog• vook.com/blog
RESOURCES & CONTACT
SelfPubBootCamp.com
Carla Kingcarla@carlaking.com
Stay in touchAsk questions
Announce success!
facebook.com/selfpubbootcamp
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