Your Readers

FINDING

ATTRACTING

ENGAGING

SELLING TO

COMMUNITIES

• Natural History• Vampire Romance• Historical Fiction• Political Analysis• Manufacturing• Gardening• Whatever

aren't you?

You know where they are because you’re in it

FINDING

BRAND

Fit in, yet, stand out

Be consistent

Give it time

readers, and the media

ATTRACTING

participation is key

ExampleColor

GraphicsPhotographyTypography

Consistency

Branding Elements Applied

Attracting Your Readers

BRAND

Create a style - engage professionals

Apply your brand across media

Give it time

and the media

designers, illustrators, web pros

as in... years

Creating Fans

Creating Fans

ENGAGING

Direct ContactBecoming a “microcelebrity”

Long Tail / 1000 True Fans - Kevin Kelly (Wired)• e 1000 True Fans Phenomenon

Video works!

• Social Media• Mailing List• Freebies• Personal Appearances• Reader ParticipationComments, responses, contributions

Stories, books, social media flash sales/coupons

Why did you write the book?

• To make money as an author• To build professional credibility• Leave a legacy• ...

attract more clientsdevelop speaking career

SELLING TO

Web Sales

• Your own store

• 3rd party store

• Distribution service

SELLING

Your Own Store - OptionsPhysical Products and Digital Downloads

SELLING

SELLING Store & Social Media

Direct Contact & Sales vs Distribution ServiceWho owns customer data?

• You can ask for funding: Kickstarter (your 1000 true fans)

doc, html, pdf, mobi, epub, mp3...

• You sell print and digital downloads direct from your website

• You own customer data: mailing list (MailChimp, Constant Contact, etc.)

Direct

Andrew Hyde blog

• Amazon (far-reaching, but 129,000% markup). Bookbaby, Smashwords, etc.

Indirect

• Who is buying your book? You have no idea.

• How do you reach the people who are buying? You can’t.

Reader Format Popularity vs ProfitsDecide which formats you will offer.

Making and Selling Ebooks

• Use BookBaby or another ebook formatting service.

• Upload digital files

• Sell digital downloads from your website. (Manage site.)

• Cash & customer data is yours.

txt, doc, html, pdf, mobi, epub, mp3...

• Upload digital files

• Sell digital downloads via BookBaby, Smashwords, or upload by hand to various etailers.

• Get checks (or direct deposits) from them. Customer data is theirs.

txt, doc, html, pdf, mobi, epub, mp3...

• Use a publishing partner

Making and Selling Audio & Audiobooks

Do It YourselfOpen Source Tool

Audacity® is free, open source, cross-platform software for recording and editing sounds.

No sales channel, just an audio creation tool.

Audiobook Creation ExchangeAn Audible CompanySubsidiary of Amazon

Matchmaking writers to audio book voice talent. Crowdsourcing.

Sales.Pay one time fee or nothing, and

split profits with voice talent.They deliver to audiobook store

Audible.com (an amazon company).

Lists availability of audio book (and kindle book) in amazon.com

listing.

bookbaby & hostbabyThe first indie music sales channel, associated with

bookbaby and hostbaby. Publish your audio book on their Spoken

Word Channel. Sales.

Author keeps 75 of purchase price on CDBaby.

Delivers to digital distribution services. You keep 91%.

CrowdsourcingFind and pay for audio

talent.No sales channel.

Making and Selling Multimedia Books

ADOBE INDESIGN

Professional book design program with EXPORT TO EPUB feature.

■ Delivers PDF, EPUB, HTML !les.

■ Your designer may be able to do this for you.

■ No sales or distribution channel.

AERBOOK

Create, share, and sell graphical eBooks and apps made in your browser without writing any code.

■ Amazon's new Kindle KF8 graphical format

■ iBooks !xed layout, graphical eBooks, with audio and video

■ Deliver your book on the web, with an HTML5 web format export

■ Export apps as complete projects for major mobile SDKs, starting with Corona

■ One button build for native iPad, Kindle Fire, and Nook Tablet apps

Sales and distribution

Free to play with. $29 when you export it to a distributor, $99 to !ve distributors, or a $39 / mo pro plan.

SCRIVENER

■ Writing tool

■ Ebook creator

■ No distro

BOOK CREATOR FOR IPAD

■ Sell in iBookstore

■ iOS only (iPad, iPhone)

Making and Selling Multimedia Books

Sigil is a multi-platform EPUB ebook editor with the following features

Publish your own ebook on the iPad using HTML5.

Convert from a huge number of formats to a huge number of formats. It supports all the major e-book formats.

more...

Making and Selling Print Books

ENLIGHTEDNEWS &PUNDITS

• PBSMediaShift.com (Carla)• AgentSavant.com (Laurie)• blog.smashwords.com • PubLunch.com• BookTrade.info• Gigaom.com• MediaBistro.com• DigitalBookWorld.com• HuffingtonPost.com• aerobook.com/site/blog• vook.com/blog

RESOURCES & CONTACT

SelfPubBootCamp.com

Carla Kingcarla@carlaking.com

Stay in touchAsk questions

Announce success!

facebook.com/selfpubbootcamp