HAROLD GOODWIN

www.haroldgoodwin.info/links.html

Professor Dr Harold Goodwin

Ten Years of Responsible Tourism 2002-2012

The challenge…..

to use tourism to achieve sustainable development

sustainable development through tourism

the aspiration of Responsible Tourism is to use tourism rather than to be used by it.

What is Responsible Tourism?

To use tourism to make “… better places for people to live in better places for people to visit”To make

Cape Town Declaration

Our holidays their homes

Tourism in unusual in that it is an “export industry” where consumers travel to the factory to consume the product.

But there is pollution – negative impacts

Opportunities for additional sales of goods and services: added value – broad based growth

Jost Krippendorf The Holiday Makers

Vision: to develop and promote new forms of tourism, which will bring the greatest possible benefit to all the participants - travellers, the host population and the tourist business, without causing intolerable ecological and social damage.

All forms of tourism can be more responsible.

Global thinking - local action

as infectious as possible – because “Orders and prohibitions will not do the job - because it is not a bad conscience that we need to make progress, but positive experience, not the feeling of compulsion but that of responsibility”.

Need rebellious tourists and rebellious locals

Culture & Tourism

“Your everyday life is someone else’s adventure”

Swedish NGO fly-posting in Ljubljana, Summer 1997

Some principles

All forms of tourism can be more responsible

Tourism is what we make it – producers and consumers

Tourism is not a commodity – there is no global market

We are responsible for what tourism is.

All forms of tourism can be more responsible

Economic – employment and local economic benefit, linkages

Social – urban drift, youth, heritage, “thriving destinations”

Environmental - local priorities and the global priority of carbon emissions

Engaging guestsEnhancing the guest experience

sustainability

Competitive advantage

Responsible Tourism is NOT a brand or a product range Ecotourism might or might not be

responsibleCommunity-based Tourism might

or might not be responsibleAll inclusive holidays might or

might not be responsibleAll forms of tourism can be more or

less responsible

What is the purpose of tourism? What is it for? More: GrowthArrivals/

spend/yieldIndividualBusiness Community Government

Conservation Development Creation of

Employment Maintenance of

Heritage Taxation Regeneration

It has moved beyond the niches.. Tour Operators Airlines Airports Hotels

It has had to because sustainability is a broader agenda – tourism finally having to recognise what is happening in other sectors

It also has to because the emerging middle classes in the BRIC countries and elsewhere want to travel and can afford to do so

Kerala has 0.5 million international tourists and 7 million domestic.

Destinations

South Africa The Gambia Kerala Myanmar

Bhutan Rwanda

It is not the language that counts – it is the evidence of taking responsibility

of acting alone and together

It is always about individuals

Cul-de-sacs and Byways

Cul-de-sacs– Ecotourism

• a fragment of the tourism sector

• convenient for the mainstream

• created the myth that the consumer would pay a premium – they wont

– Carbon Offsetting • a medieval pardon• removes the incentive

for the producer to clean up their act

Byways – Green – we need to

tackle environment and development

– Endless attempts at definition and list making

• Global Sustainable Tourism Criteria

• Procrastination while effort goes into the definition

• and there is still no operational definition of sustainable tourism

Association of Independent Tour Operators (AITO) 2000

… we recognize that in carrying out our work as Tour Operators we have a responsibility to respect other people’s places and ways of life.

We acknowledge that wherever a Tour Operator does business or sends clients it has a potential to do both good and harm, &

we are aware that all too often in the past the harm has outweighed the good.

Responsible Travel takes a variety of forms, it is characterised by travel and tourism which

1. minimises negative environmental, social and cultural impacts;

2. generates greater economic benefits for local people and enhances the wellbeing of host communities, by improving working conditions and access to the industry;

3. involves local people in decisions that affect their lives and life chances.

Cape Town Declaration 20024. makes positive contributions to the

conservation of natural and cultural heritage and to the maintenance of the world’s diversity;

5. provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural and environmental issues;

6. provides access for physically challenged people; and

7. is culturally sensitive and engenders respect between tourists and hosts.

Sustainable Development of Tourism

Applicable to all forms of tourism1. Make optimal use of

environmental resources2. Respect the socio-cultural

authenticity of host communities 3. Provide socio-economic benefits

to all stakeholders

Sustainable Development of Tourism

Continuous process requires Informed participation of all

stakeholders & strong political leadership High level of tourist satisfaction

WTO Conceptual Definition 2004

T our O perator I nbound O perator H otelier/

A ccommodation

Local/

N at ional

Government

A ttr act ion

M anagers

N at ional Parks/

H eritage

Community

T our ists

T ravellers

H olidaymakers

T aking and Exercising Responsibility

Economic, S ocial & Environmental

Pr inciple of S ustainablity

W T O Global Code of E thics

Taking responsibility

You cannot outsource responsibility ..

Whose responsibility? Everyone’s

Nobody’s

A “movement” Broad range of individual groups, a

spectrum of groups Moving at different speeds but in one

general direction using a variety of approaches

Global Code of Ethics & Cape Town Declaratio

Moving from A => B: CHANGE All forms of tourism can be more responsible diverse: particular to cultures, places and

organisations Means different things in different

destinations and originating markets; informed - active – consumers & producers

“Sustainable and Responsible”

Sustainable Tourism and Responsible Tourism are not the same thing

Responsible Tourism is about taking responsibility for achieving sustainable development through tourism.

Taking responsibility

It is free – you can take as much of it as you can handle

It is to respondPositive and Negative connotationsIndividuals take responsibility If you can make a difference …………….. is there an imperative?

The Business Cases for Responsible Tourism

The right thing to do

Minimising riskLicense to operateProduct quality Cost savings Staff morale Market Advantage

Market Advantage

Experience – richer– more authentic – guilt free

Differentiation and PR– Reputation – Referrals – Repeats

Tipping Point 2006 1200 nomination for RT Awards Google “R. Tourism” 29,200,000 First Choice published its objectives and

progress on Sustainable Tourism – at home and abroad.

Need to maintain the concept and push the envelope – integrity is now the priority

First plagiarism of RT Policy

1. minimises negative economic, environmental and social impacts

2. generates greater economic benefits for local people and enhances the well being of host communities; improves working conditions and access to the industry

3. involves local people in decisions that affect their lives and life chances

4. makes positive contributions to the conservation of natural and cultural heritage embracing diversity

5. provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues

6. provides access for physically challenged people 7. is culturally sensitive, encourages respect between

tourists and hosts, and builds local pride and confidence

Responsible Tourism AwardsThe Responsible Tourism Awards were founded in 2004 to celebrate and inspire change in the tourism industry.

The Awards rest on a simple principle – that all types of tourism, from niche to mainstream, can and should be organised in a way that preserves, respects and benefits destinations and local people.

They have attracted over 10,000 nominations from members of the public, leading to 201 unique organisations Awarded from 51 countries around the world.

www.responsibletourismawards.com

www.haroldgoodwin.info/links.htmlwww.haroldgoodwin.info

Responsible Tourism

is not about long check lists it is about identifying the

economic, social and environmental issues which matter locally and tackling them

the only global issue is climate change

Taking Responsibility

Define priorities – Issues – local

– Issues where tourism can make a difference

Determine responsibilities

Apply consequential thinking – unintended consequences

Set targets and measure impacts

Responsibility is free you can take as much of it you can handle.

But others can undermine it.

There is a role for government and regulation to control the free riders

Take responsibility: ACT

Drivers of Change

Consumer demand for “richer” engagement with destinations and the communities who live there.

Broader consumer trends in originating markets People want guilt free holidays – particularly at

times of maximum indulgence Changes in the investment climate Demands from those in the industry and on the

margins of it. Legislation and regulation Demands of people in the destination

“Green” aspirations of consumers – international comparisons

Drawing on CTC Global Tourism Watch Year 3, 2009 data the research program was implemented in ten global

markets – Canada, the US, Mexico, the UK, France, Germany, Japan, South Korea, Australia and China

residents aged 18 and older, who have taken a pleasure trip where they stayed at least one night in paid accommodations in the past three years, or who plan to take such a trip in the next two years

a web-based panel survey was conducted with approximately 1,500 long-haul pleasure travellers, with a quota of 200 to 300 recent visitors to Canada (past three years) set for each market.

As part of an authentic experience that explores a destination’s natural and cultural heritage I am willing to pay a higher price for an environmentally friendly travel option over one that is not

Mexico 53%

China 56%

Korea 57%

France 45%

Germany 37%

Japan 41%

USA 31%

Canada 28%

Australia 25%

UK 26%

1. There are only particular markets

2. All travel choices are aspirational – constrained by price.

Experiential Tourism

The experience economySeeking memorable experiencesDriving increased tourismViral marketing

Engagement in culture, community and the environment

Shared product of host and guest Quality, depth, create memories

You can taste the difference

Challenges Originating MarketsDestinations Challenging green washingDemanding transparency and

accountability – beyond labelling Responsible Tourism Reporting Aviation Child protection

Glocal

Angkor Wat

www.aRTyforum.info

Taking Responsibility for Tourism by Harold Goodwin

www.takingresponsibilityfortourism.info

www.haroldgoodwin.info

Further information www.haroldgoodwin.info www.icrtourism.org www.wtmwrtd.com www.aRTyforum.info www.responsibletourismpartnership.org www.icrtourism.org/Capetown.shtml www.responsibletourismpartnership.org/KeralaDeclaration.html

www.irresponsibletourism.info www.responsibletravel.com harold@haroldgoodwin.info

UK Consumer Demand 1999Importance in determining holiday choice (%) H M LAffordable cost 82 12 3

Good weather 78 14 5

Quality hotel and facilities 71 15 8

Good information on social, economic & local

42 30 23

Significant opportunity for interaction 37 37 23

Designed to minimise environmental damage

32 34 27

Company has ethical policies 27 34 30

Repeat client - used the company before 26 30 38

Ipsos-RSL on behalf of Tearfund November 1999 (n=2032)

HAROLD GOODWIN

Documents

Microsoft Word 2010 Tutorial - Goodwin College Home - Goodwin College

Harold Goodwin - Sustainable Tourism

Pat E. Goodwin Pat Goodwin Associates pat@patgoodwinassociates.com

Harold Goodwin - Communicating

Presentation goodwin

Community-Based Tourism: a success? · ICRT Occasional Paper 11 2009 Community-Based Tourism: a success? Harold Goodwin & Rosa Santilli. Community-Based Tourism: a success? Page 2

1 What would Responsible Aviation look like? Harold Goodwin FlySmart – a work in progress

Taking Responsibility for Tourism Harold Goodwin International Centre for Responsible Tourism Travellers Club, 16 May 2011 1

Harold Goodwin - Taking Responsibility

3 harold goodwin

Travel and Tourism - State 2013/Travel.pdf · Travel and Toursim in America e-books Taking Responsibility for Tourism by Harold Goodwin. Goodfellow Publishers Limited, 01/2011 Texas

Goodwin Theory

1 International Centre for Responsible Tourism Prof. Harold Goodwin Responsible Tourism the concept explained

Goodwin 1980

1 Harold Goodwin Creating Shared Value

Andrew goodwin

Vol III Komodo National Park, Indonesia - Harold Goodwin

MEMBERS BOARD OF SCHOOL COMMISSIONERS › cms › lib › SC02209149 › ... · were very thankful to nfl players richard seymour, johnathan and harold goodwin, for their sponsorship

Tourism, Conservation and Sustainable - Harold Goodwin

Tourism & Local Economic Development Harold Goodwin Centre for Responsible Tourism Hollings 1