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Presented By:-Harmeet Singh GillMBA 2C
Godrej Group consists of two corporate entities: 1. Godrej Industries. 2. Godrej Consumer Products.
Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate.
Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in
Personal Hair Household Fabric care segments
Each company has several divisions and factories. They are presently exporting their products to 30 countries.
1. Storage solution 2. Automated warehousing 3. Material handling equipment 4. Process equipment 5. Precision components & systems. 6. Machine tool service 7. Electrical & electronic services 8. Tooling 9. IT solution 10. PLM solution 11. Medical diagnostics 12. Agro product 13. Chemicals 14. Construction material & services.
Industrial Products
1. Appliances
2. Locks3. Furniture4. Security equipment
5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Air care10. Household insecticides11. Housing12. Vending machine
Godrej Consumer Products
Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India.
In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils.
The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group.
Godrej began manufacturing of refrigerators in 1958.
Godrej started manufacturing Washing Machines in 1996.
Appliances Product of Godrej and Boyce Mfg Co. LtdAppliances Product of Godrej and Boyce Mfg Co. Ltd
Refrigerators Direct cool Frost free
Air Conditioner Split Window
Washing Machines
Fully Automatic
Semi Automatic
Microwave Ovens Steam ConvectionGrill/combination Solo
STRENGTHS
The Company has wide range of product line. Experience. Robust Manufacturing . Long term customer relationships. Brand image of Godrej refrigerators.
The Company does not go for advertising, which is one of the biggest disadvantage of Godrej.
After sale service of home appliances is below average. The company is focusing many security products at a same
time. The effective selling schemes are not available like payment
on installments. Gifts not being so attractive, Most of the dealers prefer other
companies appliances.
Increase consumer offers. Huge market share.
THREATS Strong competition. Products are not unique. Lot of branding done by other competitors.
FINANCIAL ANALYSIS
Current Ratio= Current Assets Current Liabilities
Year 2008 2009
Current Assets 17792704 19191400
Current Liabilities 12834291 13017637
Current Ratio 1.38 1.47
Quick Ratio= Quick Assets Current Liabilities
Year 2008 2009
Quick assets 9437695 10935122
Current liabilities 12834291 13017637
Quick ratio 0.73 0.84
Absolute Liquid Ratio= Absolute liquid assets Current liabilities
Year 2008 2009
Absolute Liquid Assets
40854 33234
Current Liabilities 12834291 13017637
Absolute Liquid Ratio
0.0030 0.0025
Debt Equity Ratio= Long Term Debt Shareholder’s Fund
Year 2008 2009
Long term debt 6415480 6104379
Shareholder’s fund 6868162 9097425
Debt equity Ratio 0.93 0.67
Equity Ratio= Proprietor’s Funds Total Assets
Year 2008 2009
Proprietors fund 6868162 9097425
Total assets 26668014 28805022
equity ratio 0.257 0.315
Gross profit ratio = Gross Profit x 100Net sales
Year 2008 2009
Gross profit 3634802 4300615
Net sales 34711149 40351778
G.P. ratio 4.949 10.675
Net profit ratio = Net profit after tax x 100 Net Sales
Year 2008 2009
Net profit 1717303 2414381
Net sales 34711149 40351778
N.P. ratio 4.947 5.98
Title
To study the market share of various refrigerator brands.
To study the satisfaction level of dealers.
Definition :-The research methodology is the specification of method of acquiring the information needed to structure or solve the problem.
Research design in this study is Descriptive.
Universe The universe for this study is the all the dealers dealing in
various refrigerator brands in the whole World.
Population All the Dealers dealing in various refrigerator brands in
Ludhiana.
Sampling unit The sampling unit for the present study is a dealer, dealing in
various refrigerator brands from last 1 year.
Sample size Sampling size refers to total number of respondents targeted for
collecting the data for the research. The sampling size for the present study is 51 respondents.
Sampling technique The selection of respondents was done on the basis of
convenience sampling. It involved the convenience of place.
The data, which is collected for the purpose of study, is
divided into 2 bases:
Primary Source: The data has been collected directly from
dealers with the help of structured questionnaires/Schedules.
Secondary Source: The secondary data was collected from internet.
The sample size of Dealers is limited to 51 because of accessibility. Many of the respondents were not open with their responses.
Pretesting of questionnaire was not done. There may be error due to bias of respondents. The behavior of the Dealers while approaching them to fill the
questionnaire was Unpredictable.
Table: 3.1 Brands of refrigerator in which dealers deal.
Table 3.2 Table showing the type of refrigerator preferred by Customer.
Table 3.3: Showing the brands of refrigerator according to the sales at the counter.
Option Total of ranks SUM MEAN
LG39
46 1.2
Samsung31
47 1.5
Voltas2
10 5.0
Videocon7
26 3.7
Godrej13
33 2.5
Hitachi5
12 2.4
Whirlpool19
53 2.8
Electrolux3
9 3.0
Kelvinator6
21 3.5
Kenstar3
12 4.0
Panasonic3
10 3.3
Haier2
2 1.0
Table 3.6: Showing the distributors of refrigerators which provides better service.
Table 3.8: Showing the brands of refrigerators dealers are willing to sell in future.
Table 3.9: Showing that whether dealers are satisfied with the brands that they are dealing in.
1. Dealers’ feels quality of GODREJ product is Good, Like as LG and SAMSUNG.GODREJ has a better positioning in the minds of Dealers.
2. If a individual wants to have a Home Appliances then Godrej Priority comes on fourth number.
3.Quality of the service provided sale after service plays an important role in keeping the existing customers and to bring new customers.
4. Quality of the service provided plays an important role in retaining existing customers and goodwill is created through word of mouth in making new customers.
FINDINGS:-
5.Dealers said that, People are willing to pay more for new design and latest look.
6. A number of customers preferred GODREJ Due to the brand name of the company (GODREJ).
7.Most of dealers said that, Customers were not happy that while they were purchasing old look washing machine then others.
8. After sales service plays essential part of customer satisfaction. More than 90% dealers have complaints regarding the after sales service of GODREJ.
•Marketing.
•Advertisement –Both local and on television. •Enhance the quality of product.
• Enhance the service level of company.
• Make the relation between dealers and company well.
Suggestion of Dealers for how can GODREJ gains their sales.
• Models Of Product Looks Old So It Has To Be Modulated.
• Keep A Watch On The Service Area.
• Launch The New Model.
• Offers & Schemes.
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