This slide offers an example of what the college’s home page looked like in spring 2012. A slider allowed for the presentation of single images, while the site’s wallpaper displayed a black and white image of the college’s building.
2012 - 2013 Implementation of image quality control in 2013 Updated look and feel Increase in frequency of news and research articles Increase in frequency of content updates Creation of new sections of information for: Business Analytics program Prospective students, student resources, and college’s Office of
Professional and Career Development
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Prior to the college establishing an Office of Communications and Marketing, webmaster responsibilities were housed within the college’s information technology department.
June 2013 Webmaster Jennie Powers adjusted site color scheme and
page templates in advance of $40 million transformational gift received by college in June 2013 New iconography added to home page to assist in quick
navigation Introduction of new multimedia elements
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The college’s home page in June 2013, shortly after 1982 alumnus Raymond J. Harbert announced a $40 million donation.
2014- June 11 Launched new responsive website design utilizing OUCampus CMS Features: Templates (homepage, one-column, two-column, three-column,
directory, profile, news board, news listing) Snippets and widgets for accordions, tabs, wells, quotes, tables,
bootstrap grid columns, image captions, styled tables and more News feed gallery on homepage Integrated social sharing on news articles/blog Assets for reusable information like galleries, course listings, tuition etc. Form assets Calendar through Bedework Workflow for users and user groups
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The college’s home page, as seen in February, 2015. A new hover feature reveals headlines and text as users view slideshow images. The site is also responsive to small-screen devices.
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An example of how a prospective student might find information about academic programs without excessive clicks from the home page.
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Consistent image quality control and purposeful color schemes (equating green with finances, etc.) have resulted in a cleaner appearance. Iconography also remains consistent for each of the college’s academic programs.
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An academic program landing page, offering chunked text and easily-accessible contact information.
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News content, presented in a tagboard format.
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From the site’s “news gallery.”
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A look at a news story incorporating multimedia elements.
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A look at the site’s calendar page.
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The site also includes a directory with biographical information on faculty and staff members.
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Before the re-design, the site had not incorporated social media touchpoints.
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An example of the contact form site visitors can use for general questions or to be added to the college’s mailing list.
Analytics
An overview of traffic, comparing site performance from 2012-2014