GSWRC Cookie training 2013

Welcome to Girl Scout Cookie Program Training

November 12-17, 2012

Your SaleWho, What, Where, Why and How

Anything when she’s part of the worlds largest girl-led business!

All registered Girl Scouts can sell cookies if they have parental permission.

Who can sell Girl Scout Cookies?

Thanks-A-Lot™Shortbread cookies dipped in rich

fudge and topped with an embossed thank you message in

one of 5 languages.

Mango Crèmeswith NutriFusion™

Vanilla and coconut cookies filled with a tangy mango

flavored crème enhanced with nutrients

derived from fruits.

ShortbreadTraditional shortbread

cookies.

Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored

icing.

Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a

chocolaty coating.

Thin MintsCrispy chocolate wafers

dipped in a mint chocolaty coating.

Caramel deLites®Vanilla cookies coated in caramel, sprinkled with

toasted coconut, and laced with chocolaty stripes.

Peanut Butter Sandwich

Crisp and crunchy oatmeal cookies with creamy peanut

butter filling.

America’s Best Cookies!

By eliminating the carton on Thanks-A-Lot and Lemonades, Girl Scouts of the USA and ABC Bakers are taking more than 300 tons of paperboard out of the waste stream annually.

Reduce Waste

Plus the new package designs for Thanks-A-Lot and Lemonades makes them easy to stack at booth sales!

New packaging

• #1 cookie variety in retail cookie aisles and highest growth category

• Mango is popular, super fruit flavor and favorite of growing Hispanic population

• Addition of Nutrifusion marries indulgence and healthy categories

INTRODUCING

Vanilla and coconut cookies with a refreshingly tart mango fruit

crème center

MangoCrèmes

OF SUCCESS

Mango Crèmes

No hydrogenated oils

Zero trans fats

No preservatives

Real coconut

15% RDI of vitamin B15% RDI of vitamins A, C, D, E and B6

• Official member of the Roundtable on Sustainable Palm Oil (RSPO)

• Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices

• Starting in 2012, we will incorporate mass balance sustainable palm oil in our Girl Scout cookies

• We also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for the 2012-13 season Girl Scout Cookie season

Sustainability

ABC Driving GSC Sale Growth

05-06 06-07 07-08 08-09 09-10 10-11 11-12-3%

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

7%

0.7%

3.3%

0.0%

-1.2%

3.6%

6.5%

3.4%

-1.0%-0.7%

-2.0%-2.5%

2.0%

3.8%

2.9%

-0.4%

0.7%

-1.4%-2.0%

2.5%

4.7%

3.1%

ABC LBB Total GSC Sale

Nilla W

afers

GS Shortbread

Chewy Chips Ahoy!

GS PB Sandwich

GS PB Patties

Chips Ahoy!

Oreos Double Stu

ff

GS Caramel deLit

esOreos

GS Thin Mints

$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

Dollars

* GSUSA, IRI Grocery Store Data - 52 weeks ending 1st Qtr 2012

9 out of 10 consumers will buy if asked!

The Girl Scout Cookie Sale 5 Key Skills

Order Taking: January 1, 2013

Initial Deliveries: February 18-22, 2013

Booth sales begin: February 22 , 2013

When does the sale start?

Order Taking

Online Marketing

Direct Sales

Booth Sales

How do we sell cookies?

• The Goal Setting process is extremely important to the success of the Cookie Sale

• Goals start at the Council level• Service Unit Goals• Troop Goals• Each individual Girl Scout’s Goal

Goal Setting

Council goal for 2013….2% increase in sales!!

Per Girl Average Goal 148 packages per girl

1,405,020 packages!

190 more girls selling

Money Matters!

Council ProgramsCamps and PropertyStaff and SupportTroop activitiesCommunity ProjectsGold, Silver, Bronze awards

• Engage and inform girls and their families

• Make sale as easy as possible to support

• Provide multiple formats for busy volunteers!

Cookie Materials

ResourcesFor Girls

INTRODUCING COCO!

Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing

Goal Setting

• View recognitions and set package goal

• Track progress• Set reach goals• Monitor performance

within troop• Cheer on troop

teammates

Sale Planning

• Develop an activity plan• Track progress against plan• Earn and display 5 Key Skills

activity bling

Consumer Marketing • Send e-cards to friends

and families• Collect orders online• Maintain contact

database for use next year

Send Out 12 emails through online marketing in CoCo to earn the

Online patch!

• Share achievements with troop

• Cheer on troop teammates• Social media sharing for

teens• Volunteers can share news

and tips with girls and families

Community

• Features our council’s recognition program

Multi-Purpose, Custom Order Card

• Includes information about COCO, the new online goal setting, planning and marketing app for girls

ResourcesFor Families

Online Family Engagement

Program Benefits/

5 Key Skills

Ways to Support

Your Girl Scout

Family Activities

“Ask Me About My Girl Scout”

Tools

ResourcesFor Volunteers

• Sample Session Plans by Grade Level

Digital Resources for Easy Access

• Troop Goal Setting App

• Family Involvement Materials

• Send girls online “cheers” and share information through COCO

• Guidance for training, goal setting, order-taking and booth sales

• Activity ideas that link to 5 Key Skills

Volunteer Toolkit

Volunteer Toolkit

Download exciting images in high or low resolution from our new online art gallery

New Art Gallery

Volunteers train on their own time with unlimited online access to cookie program info.

Smart Cookie U

SNAP – Planned Orders

Click on the Cookies icon and then click on “Planned Order”.

Planned Orders are an estimate of what cookies a troop will need through the week.

Use this function to order cookies to restock a troop’s cookie inventory.

Order placed to Cookie Cupboards◦ Planned orders are used to help guarantee the

availability of the cookies your troop needs from a specified cupboard.

◦ Planned orders can be adjusted at the time of pick up depending on the cupboard inventory

◦ Must be ordered by Sunday at midnight.

Early (Initial) Recognition Order◦ Must create if any girl sells at least 155 packages on her initial

orderNO EARLY RECOGNITION ORDER PLACED

= NO T-SHIRTS!!!

Our Recognition Program

Council name and

Sleeve art !

Cookies

Safety

Goals

Skill Building

How ToGet Help

Have FUN!

Online Resources

Dates

Key Points for Family Training

Thanks from all of us!

• Each Service Unit Goal: see handout

• Service Unit Successes last year

Fun for girls!• 100 Mystery Houses• Operation Cookie Drop – March 23rd

• Bling Your Booth Contest• Cookie Carnivals!

• COOKIE CUPBOARDS

• Open February 22 – March 24 – place PLANNED ORDER IN SNAP

• Updated list available in January on website.

• Obtain full cases ONLY.

• Last two weekends may get box mixture to equal 1 case.

• Return policy only first 4 weekends.

Unopened cases may be returned to original cupboard up to 25% of order.

New Banking Procedures – ACHWhat is this?

• ACH - Automated Clearing House is an electronic network for financial transactions in the United States. ACH processes large volumes of credit and debit transactions.

Why the Change?• 3 banks we currently work with are not found in every county we serve

(67 counties).

• Over 4,000 deposits have to be manually entered prior to beginning collection process.

• Over 50 deposits made annually have no troop number on them and cannot tie them to a troop.

• Takes up to 2 months after deadline to go after leaders and parents that owe money.

• Over 100 refunds due to overpayment.

• More than 65% of councils are using this method for troop payment.

How will this work?• Troops will deposit cookie money weekly/ often directly into their own troop bank account. Checks should be made out to the Troop #.• Final parent payment to leader is March 27th. • Leader fills out UDF (Uncollectible Debt Form) on parents who

have not paid by April 3rd!• 75% sweep of funds (less troop profit and less any UDF’s) on

April 16th.• 25% sweep of funds (less troop profit and less any UDF’s) on

April 23rd.• If you receive bad checks from customers – send in copy

of check and we will CREDIT your account and we will collect on them.

Troop Cookie Sale Manager Agreement (front side of Form)

• Explains financial responsibilities and obligations.

• Hand out and collect at Service Unit training.

• Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75

A.C.H. Form (back side of Troop Manager Agreement)

• Troop leader must sign prior to taking orders.

• Details steps for payment of product

• Send to me immediately following training to Erlanger Office.

NewForm!

Virtual Cookie Share• Initial order – column for each girl –

cookies are never picked up and they are shipped directly to OPERATION TROOP AIDE.

• Girl is financially responsible for those cookies

Cookie Share• After initial order – booth sale cookies –

these are cookies that troops will drop off to Operation Cookie Drop on March 23rd or donated to “other” appropriate organizations.

• Virtual or drop off – still earns a patch.

What should you have received?

• Girl and Troop Forms (you need to pre-pack these and have them ready for your December training).

• Mango cookies for each troop.

• Cookies for Service Unit.

What should you get tonight• SNAP Instruction Books.• Service Unit Goals• Tote Bag/t-shirt• Important Pieces to Come:• (Fayette County and NKY booths –

February 1st).• Sample of each incentive (up to 185 level)

What’s new??•New Mango Cookies•New packaging•New packaging for Lemonades•New ACH method of payment

Important Deadlines• Troop Training within SU in December.• Online power points available December 5th.• Girls begin selling JANUARY 1st!• Troops initial order due in SNAP – Feb. 1st.• SU lock out - February 4th.

• Send in Troop Manager Agreements/ACH ASAP to me in Erlanger.

Final DeadlinesCupboard managers will enter all extra cookies obtained from cupboard (ongoing).

Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 27th.

Troops paperwork due to you – March 29th.

SU lock out of SNAP – April 5th.

Send in paperwork immediately following.

PAPERWORK AND SNAP REVIEW

New Manager’s Training

Forms and SNAP

Girl Form – Parent Permission• Explains information

regarding the sale.• One section must be

signed and returned to the leader prior to selling.

• Leaders should hang on to these until the end of the sale.

Girl Form – Money Envelope• Girls can fill these out at

their troop training in December.

• Girls should use these when delivering the cookies.

Girl Form – Order Card• Each girl receives an

order card.

• Incentives are listed on tear out section.

• Girls use these to compile their orders.

T-1 Troop Worksheet• Use to compile all

girl orders for the troop

• Leader keeps these unless a parent owes money

Troop Cookie Manager Plan Book & Troop Disk

• Checklists• Dates• Step by step

guidelines • Door hangers• Thank you

certificates• UDF copy

SNAP