Welcome to Girl Scout Cookie Program Training

November 16, 2013

Your SaleWho, What, Where, Why and How

This is What a Girl Can Do

All registered Girl Scouts can

sell cookies if they have parental permission.

Who can sell Girl Scout Cookies

Cranberry Citrus Crisps Made with Whole Grain and Real Fruit

o 58% of consumers consider whether a product is made with real fruit and/or nuts

o 58% of consumers report that made with whole grains is an important product attribute

o The breakfast cookie market more than quadrupled in 2012o This cookie is great with a cup of tea or coffee…morning,

noon or evening!o 9 grams whole grain per servingo Made with real fruito No palm oilo No hydrogenated oilso No artificial flavorso No artificial sweetenerso Environmentally friendly packaging

Thanks-A-Lot™Shortbread cookies dipped in rich

fudge and topped with an embossed thank you message in

one of 5 languages.

Cranberry Citrus Crisps

Crispy cookie, made with whole grain, full of tangy cranberry bits

and zesty citrus flavors.

ShortbreadTraditional shortbread

cookies.

Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored

icing.

Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a

chocolaty coating.

Thin MintsCrispy chocolate wafers

dipped in a mint chocolaty coating.

Caramel deLites®Vanilla cookies topped with

caramel, sprinkled with toasted coconut, and laced

with chocolaty stripes.

Peanut Butter Sandwich

Crisp and crunchy oatmeal cookies with creamy peanut

butter filling.

America’s Best Cookies

* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13

A Powerful Brand

Girl Scout Cookies

ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap

Reduce Waste

The 5 Skills

When does the sale start?

Girls Take Orders

Girls Deliver Cookies

Cookie Booths

Girls Turn in Money

Recognitions

Celebrate

Starting December 20, 2013

January 17-27, 2014

January 18-March 23, 2014

Starting January 27, 2014

Orders due march 31, 2014

PSC Appreciation May 15, 2014

Important Dates

Order Taking

Online Marketing

Direct Sales

Booth Sales

How do we sell cookies?

Money Matters

$4.00 boxProceeds

Based on PGAGirls Registered

1-99 packages $0.46 100-159 packages $0.49 160-199 packages $0.59 200+ packages $0.69

ResourcesFor Girls

Goal Setting• View recognitions and

set package goal• Track progress• Set reach goals• Monitor performance within

troop• Cheer on troop teammates

Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Skills

activity bling

Consumer Marketing • Ability to import contacts• Automatic Thank You card

generation• Send e-cards to friends and

families• Collect orders online• Maintain contact database

for use next year

• Share achievements with troop

• Cheer on troop teammates• Social media sharing for

teens• Volunteers can share news

and tips with girls and families

Community

Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing

• Set and track goals• Take and manage cookie orders• See a summary of orders and

item totals• View nutritional information

with product images

New Mobile App for Girls!

• Track order payment and delivery status

• Email confirmations automatically sent to customers

• View recognitions, identify level achieved, track sales needed

• Automatically sync with online COCO information

New Mobile App for Girls!

• Multi-purpose, customized order card for our council

• Features our council’s recognition program

• Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too

• Pocket order card included

Custom Order Card

ResourcesFor Families

Program Benefits/

5 Key Skills

Ways to Support

Your Girl Scout

Family Activities

“Ask Me About My Girl Scout”

Tools

Online Family Engagement

ResourcesFor Volunteers

• Assists volunteers registered in Snap in managing planned orders and inventory

• Secure log in• Sort orders by troop• Create and edit planned

order information• Confirm pick-up of planned

orders• Automatically transfer

inventory to a troop

New Mobile App for Cupboard Managers

• Family Involvement Materials

• Sample Session Plans by Grade Level

• Troop Goal Setting App

• Send girls online “cheers” and share information through COCO

Digital Resources for easy access

• Guidance for training, goal setting, order-taking and booth sales

• Girl-led materials

Volunteer Toolkit

• New Cookie & Technology flyers• 8 Ways to change the world flyer• Goal chart & booth identifier

Volunteer Toolkit

• ABC’s custom YouTube channel

• Girl-led material• Favorite cookie videos• 5 Skills video• Training and selling

ideas

Social Media

• ABC Bakers volunteer focused Facebook page

• Share sales success stories with other volunteers across the country

Social Media

Social Media

Download exciting images in high or low resolution from our online art gallery

Flickr Art Gallery

Cookie Time marketing tools to help drive sales!

Boost your sales

Online Order Management

• NEW Dashboard for easy access to key sales information

• Improved recognition ordering process

• Improved order management process

Snap Enhancements

New Dashboard

Easier Transfers

Enter Booth Lottery

OUR RECOGNITION PROGRAMOur Recognition Program

Cookies

Safety

Goals

Skill Building

How ToGet Help

Have FUN!

Online Resources

Dates

Key Points for Family Training

Thanks from all of us!