Growing the Plant-Based Market - New Hope Network...Strategies for Marketing Plant-Based Products at...

Growing the Plant-Based MarketThursday, March 7, 2019Marriott, Grand Ballroom G

Welcome

JENNA BlumenfeldNew Hope Network

Keynote

LEILANI MünterEnvironmental Activist & ARCA Race Car

Driver

Brand Highlight: MorningStar Farms

JENNA BlumenfeldNew Hope Network

MELISSA CashKellogg

Growing plant-based love for over forty years

Strategies for Marketing Plant-Based Products at Retail

JENNA Blumenfeld

New Hope Network

CAROLINE Bushnell

Good Food Institute

GREG Sotka

Heinen’s Grocery Store

gfi.org

Remaking meat is one sector of the food industry that is ripe for innovation and growth.”– BILL GATES

gfi.org

In 30 years... All meat will be either clean or plant-based...” – RICHARD BRANSON

gfi.org

gfi.org

gfi.org

gfi.org

gfi.org

gfi.org

gfi.org

gfi.org

gfi.org

68%

55%

41%36%

30% 29%

23% 22% 21% 20% 19% 19% 17% 15%

9%5%

0%

10%

20%

30%

40%

50%

60%

70%

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Taste Pr

ice

Health

Easy

To C

ook

On Sale

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r Pro

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losely

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eat

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Factors most likely to encourage the purchase of plant-based meat and plant-based dairy products

Source: Mindlab, Assessing consumers perceptions of plant-based foods, n=2518 gen pop, December 2018

gfi.orgSource: Mintel Trending Foods and Fads IFT 2018

gfi.org

gfi.orgSource: Food and Agriculture organization of the United Nations, ESA Working Paper No. 12-03, p. 131

Projected Global Demand for Meat2005 vs. 2050 (in tonnes)

New Opportunities for Plant-Based Products in Foodservice

JACKIE DayAuthor, The Vegan Way

S

Plant Based Foods in the

Foodservice IndustryThe hot new paradigm shift in food!

Jackie Day, JD Author of The Vegan Way

Why Plant Based Foods?

S Health

S Environment

S Animals

S Combo of All Three!

Plant Based Food Sales are Soaring!

S

But… where do most people

eat?

The Foodservice Space

S Restaurants

S Schools

S Prisons

S Hospitals

S Military

Beyond Meat

Beyond Beef

Hungry Planet

Just Inc.

MorningStarFarms

Seattle Food Tech

Tip #1 Check Regulations

Tip #2Look Ahead!

What’s Best? Ready to Season? Or… Ready to Go?

Tip #3 Use Words That Sell

SPlant-Based

SVegan

SVegetarian

Tip #4 Have a Savvy Business Sense

Tip #5Use Smart Product Placement

S Menus

S Point of Purchase

S With other Non-Plant-Based items

S Demographics

Tip #6 Follow Public Policy

S Non-Profit Programs

S Policy Changes

S Pilot Programs

S New Laws

“When the wagon of change comes…. you ride along with it.” ~ Carl’s Jr.

Regulatory & Policy Updates

JENNA BlumenfeldNew Hope Network

MICHELE SimonPLANT BASED FOODS

ASSOCIATION

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

Brand Highlight: OATLY

JENNA BlumenfeldNew Hope Network

MIKE MessersmithOATLY

What It Means to be Certified Plant Based

STEVE TaorminaNSF International

NOVA SayersNSF International

Standard Definitions

Clear & Consistent Labeling

Independent Verification

TRUST IN LABELING BUILDS MARKETS

Join Us!plantbased@nsf.org

Plant-Based Product & Ingredient Trends to Look for on the Show Floor

DANIEL KarsevarPlantBased Solutions

PlantBased SolutionsDEVELOP, LAUNCH & SCALE

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

OPERATIONS & PRODUCTIONOPmycelium fungusERATIONS & PRmycelium fungusODUCTIONFLEXITARIANS RULE !!!

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

RESTAURANT | MEDIA | CULTURE & CUISINE | MARKETPLACE | PROFESSIONAL

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

OPERATIONS & PRODUCTIONOPmycelium fungusERATIONS & PRmycelium fungusODUCTIONPLANT-BASED JERKY + SHROOMS

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

HEMP | C.B.D. | HERBS

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

CACAO | DARK CHOCOLATE

OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION

20192012

PRODUCT EVOLUTION

WINNER

THANK YOU

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JENNA BlumenfeldNew Hope Network