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Growing the Plant-Based MarketThursday, March 7, 2019Marriott, Grand Ballroom G
Welcome
JENNA BlumenfeldNew Hope Network
Keynote
LEILANI MünterEnvironmental Activist & ARCA Race Car
Driver
Brand Highlight: MorningStar Farms
JENNA BlumenfeldNew Hope Network
MELISSA CashKellogg
Growing plant-based love for over forty years
Strategies for Marketing Plant-Based Products at Retail
JENNA Blumenfeld
New Hope Network
CAROLINE Bushnell
Good Food Institute
GREG Sotka
Heinen’s Grocery Store
gfi.org
Remaking meat is one sector of the food industry that is ripe for innovation and growth.”– BILL GATES
gfi.org
In 30 years... All meat will be either clean or plant-based...” – RICHARD BRANSON
gfi.org
gfi.org
gfi.org
gfi.org
gfi.org
gfi.org
gfi.org
gfi.org
gfi.org
68%
55%
41%36%
30% 29%
23% 22% 21% 20% 19% 19% 17% 15%
9%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Taste Pr
ice
Health
Easy
To C
ook
On Sale
Familia
r Pro
duct O
r Ing
redie
nts
Varie
ty
Prod
uct C
losely
Rese
mbles M
eat
Lower
Calorie
Availa
bility
Brand
Frien
d/Fa
mily R
ecom
menda
tion
Animal
Welf
are
Envir
onmen
tal Im
pact
Novel/
Inter
estin
gOth
er
Factors most likely to encourage the purchase of plant-based meat and plant-based dairy products
Source: Mindlab, Assessing consumers perceptions of plant-based foods, n=2518 gen pop, December 2018
gfi.orgSource: Mintel Trending Foods and Fads IFT 2018
gfi.org
gfi.orgSource: Food and Agriculture organization of the United Nations, ESA Working Paper No. 12-03, p. 131
Projected Global Demand for Meat2005 vs. 2050 (in tonnes)
New Opportunities for Plant-Based Products in Foodservice
JACKIE DayAuthor, The Vegan Way
S
Plant Based Foods in the
Foodservice IndustryThe hot new paradigm shift in food!
Jackie Day, JD Author of The Vegan Way
Why Plant Based Foods?
S Health
S Environment
S Animals
S Combo of All Three!
Plant Based Food Sales are Soaring!
S
But… where do most people
eat?
The Foodservice Space
S Restaurants
S Schools
S Prisons
S Hospitals
S Military
Beyond Meat
Beyond Beef
Hungry Planet
Just Inc.
MorningStarFarms
Seattle Food Tech
Tip #1 Check Regulations
Tip #2Look Ahead!
What’s Best? Ready to Season? Or… Ready to Go?
Tip #3 Use Words That Sell
SPlant-Based
SVegan
SVegetarian
Tip #4 Have a Savvy Business Sense
Tip #5Use Smart Product Placement
S Menus
S Point of Purchase
S With other Non-Plant-Based items
S Demographics
Tip #6 Follow Public Policy
S Non-Profit Programs
S Policy Changes
S Pilot Programs
S New Laws
“When the wagon of change comes…. you ride along with it.” ~ Carl’s Jr.
Regulatory & Policy Updates
JENNA BlumenfeldNew Hope Network
MICHELE SimonPLANT BASED FOODS
ASSOCIATION
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
Brand Highlight: OATLY
JENNA BlumenfeldNew Hope Network
MIKE MessersmithOATLY
What It Means to be Certified Plant Based
STEVE TaorminaNSF International
NOVA SayersNSF International
Standard Definitions
Clear & Consistent Labeling
Independent Verification
TRUST IN LABELING BUILDS MARKETS
Join [email protected]
Plant-Based Product & Ingredient Trends to Look for on the Show Floor
DANIEL KarsevarPlantBased Solutions
PlantBased SolutionsDEVELOP, LAUNCH & SCALE
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
OPERATIONS & PRODUCTIONOPmycelium fungusERATIONS & PRmycelium fungusODUCTIONFLEXITARIANS RULE !!!
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
RESTAURANT | MEDIA | CULTURE & CUISINE | MARKETPLACE | PROFESSIONAL
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
OPERATIONS & PRODUCTIONOPmycelium fungusERATIONS & PRmycelium fungusODUCTIONPLANT-BASED JERKY + SHROOMS
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
HEMP | C.B.D. | HERBS
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
CACAO | DARK CHOCOLATE
OPERATIONS & PRODUCTIONOPERATIONS & PRODUCTION
20192012
PRODUCT EVOLUTION
WINNER
THANK YOU
Close
JENNA BlumenfeldNew Hope Network