Group 1 Quality Meat Production Enhancement Group 2 Quality Vegetable Production Enhancement 1

Group 1Quality Meat Production

Enhancement

Group 2Quality Vegetable Production

Enhancement

WELCOME

TO ALL DISTINGUISHED GUESTS AT

“Consultative Workshop”

Agro-LivestockA New Look

Punjab Agriculture & Meat Company is a new brand of Lahore Meat Company after the merger of Punjab Agri Marketing Company into Lahore Meat Company

PUNJAB AGRICULTURE & MEAT COMPANY (PAMCO)

Mission:Engage for the betterment of agro-livestock economy through developing meat & agriculture sector by facilitating and implementing research & development initiatives at its own and in collaboration with national & international organizations of public & private sectorObjectives: Engage itself to enhance quality production, processing, value

addition, marketing & supply chain of meat, livestock, agriculture products & by-products for local & export markets

Engage itself to establish compliance regime & certification system at all levels of value chains of meat, livestock & agriculture

Provide trainings & technical backstopping at all stages of the integrated meat & agriculture value chains

Punjab Agriculture & Meat Company (PAMCO)

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Developing Work plan

Focus (short term) Develop Halal meat value chain Develop Potohar as Olive Production Zone Develop Leyya, Bhakkar and Muzafargarh as new Citrus

Zone Develop Cholistan as Grapes valley & animal disease free

zone Develop peri-urban vegetable production zones & kitchen

gardening through private entrepreneurs(long term) Develop each District's own economy

Punjab Agriculture & Meat Company (PAMCO)

Participatory Planning Process:

Objective Date Venue Participants

Developing peri-urban vegetable production zones & Halal meat value chain

16 June UVAS Lahore Academicians, Researchers, Private sector entrepreneurs, service providers , field activists, farmers,…..

Developing new Citrus zone at Layya, Bhakkar and Muzafargarh

18 June University of agriculture Faisalabad

-do-

Promoting Olive production in Pothohar & Grapes in Cholistan

23 June PARC, Islamabad

-do-

Project designing under Log-frame matrix

27-29 June

LMC office PAMCO/LMC staff & selective experts

Punjab Agriculture & Meat Company (PAMCO)

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VEGETABLES

Region USA EU Latin America

Sub Sahara

Developing Asia

Pakistan

Calories/ day/capita

3654 3394 2791 2176 2648 2350

Meat 16% 14% 11% 3% 7% 11%

Milk 10% 9% 6% 2% 2% 4%

G& Cereals 23% 25% 37% 46% 60% 60%

Sweeteners 18% 11% 17% 4% 6% 11%

Oil& Fat 18% 21% 12% 9% 8% 10%

Fruit& Vegetables

9% 11% 14% 14% 12% 5%

Food &Vegetables – Consumption Statistics(Compiled from FAO Statistics - 2007-08)

Main staple comes from Grains & Cereals

Wheat, Rice, Maize, Pulses etc.

G&C are in great demand due to livestock &

poultry sector development

G&C prices rising – causing food inflation

Shift in food pattern towards vegetables needed

SHIFT IN FOOD PATTERN NEEDED

Vegetables – Inflation

Basic vegetable prices sky-rocketing

Inflation due to lack of supply

Lack of supply due to low production & in-

efficient marketing

Production increase = vegetable available &

affordable

Vegetables – Production Increase

Involvement of agro-services providers for per-urban production zones

Nurseries Seed companies

Vegetables growing on: Roofs of houses Lawns of houses Landscape

Identify potential entrepreneurs~ Agri service providers, exporters…

Register & organize per-urban farmers Provision of inputs & services Capacity building & provision–Global GAP Green Channel Markets

PERI-URBAN VEGETABLE PRODUCTION ZONES

Veg-gardening in front lawn, backyard, balcony, vacant public places etc.

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DEVELOPING HALAL MEAT VALUE CHAIN

POTENTIAL ~ LIVESTOCK

35.6 31.728.1

61.5

1.010

10

20

30

40

50

60

70

Cattle Buffalo Sheep Goat Camel

Million Heads

Pakistan has various breeds and classes of livestock Almost 1:1 ratio of humans & livestock population World's 4th largest livestock population Livestock growing @ 4% against human growth of 2.9% Livestock feeding ~ 100% Halal & Agro-based

Economic Survey of Pakistan 2010-11

HALAL MARKET• Global Halal certified trade $3,000 billion p.a.• Food & beverages 45%• Pharmaceutical 22%• Halal meat 16% • Cosmetics 10%• Gelatin 7 %

• Pakistan can become the “Halal Hub” of the world• 4th largest livestock population in the world• Livestock feed resource is 100% Halal• 100% Halal slaughtering practices

• Immediate focus should be on• Processing & value addition• Global compliance standards• Awareness campaign about opportunities

China• Large domestic market• Religious limitations• Limitations to ensure Halal animals feeding & slaughtering

India• Large domestic market• Multi-religious society (Cow, etc.)• Limitations to ensure Halal animals feeding & slaughtering

South America• Limitations to ensure Halal animals feeding & slaughtering

Pakistan• 100% Halal animals feeding & slaughtering• Practicing Islamic society• Animal loving people ~ Livestock rearing a way of life & livelihood

COMPARATIVE ADVANTAGE

Unlimited domestic demand for hygienic & value added products

4 million live animals crossing the Iran and Afghanistan border

Regional (Central Asia / Gulf) demand of Halal meat

Domestic meat inflation due to short supply

MEAT INFLATION

5m male calves die within 1 month of birth No beef breed / cross breeding Slaughtering of early age female sheep/goats Absence of feed-lot fattening system Absence of compliance regime◦Disease free animals◦Halal feeding◦Antibiotic/chemical residues◦Hygienic processing

◦Food safety standards etc.

Supply Issues

Halal feeding Disease free

No residual effect

Hygienic, Healthy domestic & export

supply

State of the Art Slaughtering &

Processing

INTEGRATED HALAL MEAT VALUE CHAIN(CONCEPT)

ProcessingProduction Marketing

Enhancing quality meat production Schemes under compliance regime(Halal feeding, free from Transboundary Animal Diseases, traceability);

Save The Calf Beef Cross Breeding Feed lot Fattening Sheep/Goat Nucleus Farms

SUPPLY ENHANCEMENT

Save the Calf Scheme

Those saving min 10 / max 100 calves of max 6 weeks may participate

Internationally accredited third party to certify compliance:◦Halal feeding◦Disease free farm◦No chemical & antibiotic residues

Incentive program:◦Vaccination & treatment services◦Rs 3,200 cash incentive after 6 months of rearing◦Target= 30000 calves/3 years

Execution by field force of L& DD Department

Save the Calf Scheme

6m non-descript & draught cattle in Punjab Technological advances in farming have made

these animals redundant These animals can be utilized for enhanced beef

productionBeef cross breeding Exotic beef semen = 0.25million

doses Execution by L& DD Department (DLF)

Beef Cross-Breeding

Registration of Beef Fattening Farms (120 days fattening)

Min.10 & Max 200 animals per farm Provision of tagging, vaccination, training &

technical services Target = About 150000 animals/ 3 years Rs.1500/animal as incentive after ensuring

Compliance & Certification

FEED LOT FATTENING

• Establish nucleus farms

• Registration of existing herds around nucleus farms

• Distribution of female units to registered farmers

• Compliance of standards

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MUTTON FARMING MODEL

• Backward & forward linkage

• Technical services & training

• Vaccination & treatment services

• Web based tagging

• Receive trainings & technical services

• Return male sheep/goats to nucleus farms

• Compliance of standards

InvestorMeat Company

Facilitation Small Farmer

Sheep/goat producing areas of Punjab

Target: 100 nucleus farms

Min.500 & max.20000 animals/unit

Incentive: vaccination, treatment, facilitation, technical

services, etc.

Target: About 3million certified quality mutton animals/3

years

MUTTON FARMING PROJECT

Lahore Meat Processing Complex◦Meat processing◦Value addition through allied products◦Export facilitation◦Domestic supply chain enhancement◦Compliance of standards◦Training in collaboration with Universities

State of the art facility to guide private sector

Rs.1.5 billion required to implement Enhancing Meat Production Program (3 years)

SUPPLY CHAIN ENHANCEMENT

Commodity Production/Export (US$ )

Time line

Vegetables 160 m additional 1 Year

Citrus 70 m additional 1 Year

Meat 2 b extra 1 Year

TARGETS 2011 – US$ 1 BILLION

S/N. Objectives Issues Solution Actions

1.

• Developing Halal Meat Value Chain

• Cholistan as animal disease free zone

2.

• Developing Peri-Urban Vegetable Production Zones through private entrepreneurs

• Developing Kitchen Gardening System through Private Entrepreneurs

CONSULTATIVE WORKSHOP-1

THANK YOU