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Group 1Quality Meat Production
Enhancement
Group 2Quality Vegetable Production
Enhancement
WELCOME
TO ALL DISTINGUISHED GUESTS AT
“Consultative Workshop”
Agro-LivestockA New Look
Punjab Agriculture & Meat Company is a new brand of Lahore Meat Company after the merger of Punjab Agri Marketing Company into Lahore Meat Company
PUNJAB AGRICULTURE & MEAT COMPANY (PAMCO)
Mission:Engage for the betterment of agro-livestock economy through developing meat & agriculture sector by facilitating and implementing research & development initiatives at its own and in collaboration with national & international organizations of public & private sectorObjectives: Engage itself to enhance quality production, processing, value
addition, marketing & supply chain of meat, livestock, agriculture products & by-products for local & export markets
Engage itself to establish compliance regime & certification system at all levels of value chains of meat, livestock & agriculture
Provide trainings & technical backstopping at all stages of the integrated meat & agriculture value chains
Punjab Agriculture & Meat Company (PAMCO)
7
Developing Work plan
Focus (short term) Develop Halal meat value chain Develop Potohar as Olive Production Zone Develop Leyya, Bhakkar and Muzafargarh as new Citrus
Zone Develop Cholistan as Grapes valley & animal disease free
zone Develop peri-urban vegetable production zones & kitchen
gardening through private entrepreneurs(long term) Develop each District's own economy
Punjab Agriculture & Meat Company (PAMCO)
Participatory Planning Process:
Objective Date Venue Participants
Developing peri-urban vegetable production zones & Halal meat value chain
16 June UVAS Lahore Academicians, Researchers, Private sector entrepreneurs, service providers , field activists, farmers,…..
Developing new Citrus zone at Layya, Bhakkar and Muzafargarh
18 June University of agriculture Faisalabad
-do-
Promoting Olive production in Pothohar & Grapes in Cholistan
23 June PARC, Islamabad
-do-
Project designing under Log-frame matrix
27-29 June
LMC office PAMCO/LMC staff & selective experts
Punjab Agriculture & Meat Company (PAMCO)
10
VEGETABLES
Region USA EU Latin America
Sub Sahara
Developing Asia
Pakistan
Calories/ day/capita
3654 3394 2791 2176 2648 2350
Meat 16% 14% 11% 3% 7% 11%
Milk 10% 9% 6% 2% 2% 4%
G& Cereals 23% 25% 37% 46% 60% 60%
Sweeteners 18% 11% 17% 4% 6% 11%
Oil& Fat 18% 21% 12% 9% 8% 10%
Fruit& Vegetables
9% 11% 14% 14% 12% 5%
Food &Vegetables – Consumption Statistics(Compiled from FAO Statistics - 2007-08)
Main staple comes from Grains & Cereals
Wheat, Rice, Maize, Pulses etc.
G&C are in great demand due to livestock &
poultry sector development
G&C prices rising – causing food inflation
Shift in food pattern towards vegetables needed
SHIFT IN FOOD PATTERN NEEDED
Vegetables – Inflation
Basic vegetable prices sky-rocketing
Inflation due to lack of supply
Lack of supply due to low production & in-
efficient marketing
Production increase = vegetable available &
affordable
Vegetables – Production Increase
Involvement of agro-services providers for per-urban production zones
Nurseries Seed companies
Vegetables growing on: Roofs of houses Lawns of houses Landscape
Identify potential entrepreneurs~ Agri service providers, exporters…
Register & organize per-urban farmers Provision of inputs & services Capacity building & provision–Global GAP Green Channel Markets
PERI-URBAN VEGETABLE PRODUCTION ZONES
Veg-gardening in front lawn, backyard, balcony, vacant public places etc.
18
DEVELOPING HALAL MEAT VALUE CHAIN
POTENTIAL ~ LIVESTOCK
35.6 31.728.1
61.5
1.010
10
20
30
40
50
60
70
Cattle Buffalo Sheep Goat Camel
Million Heads
Pakistan has various breeds and classes of livestock Almost 1:1 ratio of humans & livestock population World's 4th largest livestock population Livestock growing @ 4% against human growth of 2.9% Livestock feeding ~ 100% Halal & Agro-based
Economic Survey of Pakistan 2010-11
HALAL MARKET• Global Halal certified trade $3,000 billion p.a.• Food & beverages 45%• Pharmaceutical 22%• Halal meat 16% • Cosmetics 10%• Gelatin 7 %
• Pakistan can become the “Halal Hub” of the world• 4th largest livestock population in the world• Livestock feed resource is 100% Halal• 100% Halal slaughtering practices
• Immediate focus should be on• Processing & value addition• Global compliance standards• Awareness campaign about opportunities
China• Large domestic market• Religious limitations• Limitations to ensure Halal animals feeding & slaughtering
India• Large domestic market• Multi-religious society (Cow, etc.)• Limitations to ensure Halal animals feeding & slaughtering
South America• Limitations to ensure Halal animals feeding & slaughtering
Pakistan• 100% Halal animals feeding & slaughtering• Practicing Islamic society• Animal loving people ~ Livestock rearing a way of life & livelihood
COMPARATIVE ADVANTAGE
Unlimited domestic demand for hygienic & value added products
4 million live animals crossing the Iran and Afghanistan border
Regional (Central Asia / Gulf) demand of Halal meat
Domestic meat inflation due to short supply
MEAT INFLATION
5m male calves die within 1 month of birth No beef breed / cross breeding Slaughtering of early age female sheep/goats Absence of feed-lot fattening system Absence of compliance regime◦Disease free animals◦Halal feeding◦Antibiotic/chemical residues◦Hygienic processing
◦Food safety standards etc.
Supply Issues
Halal feeding Disease free
No residual effect
Hygienic, Healthy domestic & export
supply
State of the Art Slaughtering &
Processing
INTEGRATED HALAL MEAT VALUE CHAIN(CONCEPT)
ProcessingProduction Marketing
Enhancing quality meat production Schemes under compliance regime(Halal feeding, free from Transboundary Animal Diseases, traceability);
Save The Calf Beef Cross Breeding Feed lot Fattening Sheep/Goat Nucleus Farms
SUPPLY ENHANCEMENT
Save the Calf Scheme
Those saving min 10 / max 100 calves of max 6 weeks may participate
Internationally accredited third party to certify compliance:◦Halal feeding◦Disease free farm◦No chemical & antibiotic residues
Incentive program:◦Vaccination & treatment services◦Rs 3,200 cash incentive after 6 months of rearing◦Target= 30000 calves/3 years
Execution by field force of L& DD Department
Save the Calf Scheme
6m non-descript & draught cattle in Punjab Technological advances in farming have made
these animals redundant These animals can be utilized for enhanced beef
productionBeef cross breeding Exotic beef semen = 0.25million
doses Execution by L& DD Department (DLF)
Beef Cross-Breeding
Registration of Beef Fattening Farms (120 days fattening)
Min.10 & Max 200 animals per farm Provision of tagging, vaccination, training &
technical services Target = About 150000 animals/ 3 years Rs.1500/animal as incentive after ensuring
Compliance & Certification
FEED LOT FATTENING
• Establish nucleus farms
• Registration of existing herds around nucleus farms
• Distribution of female units to registered farmers
• Compliance of standards
29
MUTTON FARMING MODEL
• Backward & forward linkage
• Technical services & training
• Vaccination & treatment services
• Web based tagging
• Receive trainings & technical services
• Return male sheep/goats to nucleus farms
• Compliance of standards
InvestorMeat Company
Facilitation Small Farmer
Sheep/goat producing areas of Punjab
Target: 100 nucleus farms
Min.500 & max.20000 animals/unit
Incentive: vaccination, treatment, facilitation, technical
services, etc.
Target: About 3million certified quality mutton animals/3
years
MUTTON FARMING PROJECT
Lahore Meat Processing Complex◦Meat processing◦Value addition through allied products◦Export facilitation◦Domestic supply chain enhancement◦Compliance of standards◦Training in collaboration with Universities
State of the art facility to guide private sector
Rs.1.5 billion required to implement Enhancing Meat Production Program (3 years)
SUPPLY CHAIN ENHANCEMENT
Commodity Production/Export (US$ )
Time line
Vegetables 160 m additional 1 Year
Citrus 70 m additional 1 Year
Meat 2 b extra 1 Year
TARGETS 2011 – US$ 1 BILLION
S/N. Objectives Issues Solution Actions
1.
• Developing Halal Meat Value Chain
• Cholistan as animal disease free zone
2.
• Developing Peri-Urban Vegetable Production Zones through private entrepreneurs
• Developing Kitchen Gardening System through Private Entrepreneurs
CONSULTATIVE WORKSHOP-1
THANK YOU