GOOGLE TOOLS TO GROW BUSINESS ONLINE

GOOGLE TOOLSGOOGLE TOOLS TO GROWBUSINESS ONLINE

LOCAL BUSINESS SUCCESS FORMULA

People begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.”

FACT

Google Keyword Search Tool Google Adwords Google Places For Business Google Analytics

Today’s Topics

Google is the new Yellow Pages.

FACT

SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

Google is the new Yellow Pages.Ranking high on search engines is no longer optional, it’s critical.

FACT

SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons And So Forth

Online Presence Benefits

Google SearchGoogle Search

Google Search Google Search

Name of Town + Type of Business

Name of Town + Type of Business

Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

Google Keywords Search Google Keywords Search Tool Tool

https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/KeywordPlanner

Google Free Keyword ToolGoogle Free Keyword Tool

Google Keywords Search Google Keywords Search Tool Tool

Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad

Pay Per Click (PPC) – Google Pay Per Click (PPC) – Google AdwordsAdwords

Google AdwordsGoogle Adwords

Google Ads

Organic Search

Pay Per Click (PPC)Pay Per Click (PPC)

Google Ads

Google Ads

Adwords.google.com

Pay Per Click – Google Pay Per Click – Google AdwordsAdwords

25 characters for the headline.70 characters of ad text.35 characters for the Display URL.

Google Adwords Google Adwords

Google Search Ad Guidelines:https://support.google.com/adwordspolicy/answer/175910?hl=enhttps://support.google.com/adwordspolicy/answer/176095?hl=en

Google Places (Local Directory)Google Places (Local Directory)

Local Directory

Google Places PagesGoogle Places Pages

www.google.com/business/placesforbusiness/

Tracking Your Website Traffic

Google AnalyticsGoogle Analytics

http://google.com/analyticshttp://google.com/analytics

Thank You!Thank You!

CLOUD MEDIA LTD, Website: www.cloudmedia.co.nzEmail: raj@cloudmedia.co.nz, Mob: 021 2541 957