How to grow your business with

Google+Lauren de Vlaming, Dominion Marine

Media

Hello.

HELLO.Lauren de VlamingDominion Marine Media

• Manage a global team that runs 24 social media properties for four marine brands

• Proven success driving traffic to websites

• Alabama alumna

Over time, Google will care more about identity and social reputation.

— Matt Cutts, Head of webspam, Google

“ “

Google

indexes

Google+

posts very

quickly.

1. Customize your business page.

Use an appropriate icon photo.

Use an appropriate cover photo.

Use relevant keywords.

Request a custom URL.

plus.google.com/+yachtworld

2. Invite people to connect.

Connect with contacts.

3. Posting

Mention other users.

4. Tagging

Use hashtags.

5. Consistency

“ “

— Bruce Lee

Long-term consistency trumps short-term intensity.

Post regularly.(Just like with exercise, you must be consistent!)

6. Get to know your audience

7. Establish yourself as an authority.

8. Join communities.

Start conversations.

Follow people.

Share.

9. Get reviews

Consider: Google is more likely to prioritize a business that has had four reviews in the last month than a business that has had four reviews in the last year.

Ask for reviews.

Ask for reviews — and keep asking!

Create a process.

Make it easy for your customers.

When to ask

Email signaturesDuring the contract-signing processFollow-up calls or emails

10. Add your G+ page everywhere.

Promote your G+ page.

Here’s how we can helpDominion Marine Media’s social media management service, Social Solutions:

Makes social management faster and easier

Simplifies targeted Facebook advertising

Provides content for you to post each day

Allows you to focus on other priorities

Thank you. Questions?