Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing...

April 15, 2010

Social Media for Boomers

Bernie Borges

Marketing History Lesson

1950 to 2000

In a Transition

1990 to 2000 2000 to 2009

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Buyers Don’t Have to Tolerate It

Marketing 2.0 in a Nutshell

Relationship BuildingContent Strategy

Mindset Shift

Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

The Three E’s

Engage Influential People

Wisdom of Crowds

Do Boomers Use Social Media?

Do Boomers Use Social Media?

Do Boomers Use Social Media?

Do Boomers Use Social Media?

Do Boomers Use Social Media?

Do Boomers Use Social Media?

Do Boomers Use Social Media?

http://mashable.com/2010/04/05/facebook-us-infographic/

Marketing to Boomers Online

• Email

• Insider’s Club

• Branded Communities

• Social TV

• Targeted Advertising (Online)

• Integrated Marketing

Marketing to Boomers Online

Integrate Email with Social Media

Integrate Email with Social Media

Integrate Email with Social Media

Insider’s Club

Private Communities

Branded Content

Branded Content: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

Private Twitter Communities

Social TV

Social TV

Targeted Online Advertising

Targeted Online Advertising

Integrated Marketing

Integrated Marketing

Integrated Marketing

Integrated Marketing

Integrated Marketing

Summary

• Nurture boomers online

• Create custom content

• Build strong loyalty

• Create sense of exclusivity

• Give reason to connect & share

• Make special offers

• Make it easy to share

Bernie Borges: CEO, Find and Convert

Email: bernie@findandconvert.com

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

My Book: http://budurl.com/marketing20amazon

Video Channel: http://www.youtube.com/user/bernbaybb

Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.

Blendtec

Coke

Dell Outlet

E-Marketer

Endavo Media

Fidelity Investments

Forrester Research

HubSpot

Mashable

Proctor & Gamble