View
244
Download
0
Category
Preview:
DESCRIPTION
Â
Citation preview
GIS Branding
Making Sense
Route OneExtracted from the brand name; the personality of the brand is one of competition, success, protection, omnipotence and escalation. Using these idiosyncrasies as inspiration, The logo was created to communicate the competitive nature of monetary investment. The ‘G’ of global contained two marks which in turn enforced the brand. The surrounding mark as well as the directional element pointing 45 degrees right. This pushed the idea to create a mark that is dynamic and swift as well as protecting.
Global Investment Strategy UK ltd
Design Process
Global Investment Strategy UK ltd
The typefaces used are Shree Devangari 714 Regular/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
Route two
Route TwoExtracted from the brand name; the personality of the brand is one of competition, success, protection, omnipotence and escalation. Using these idiosyncrasies as inspiration, The logo was created to communicate the competitive nature of monetary investment.
The ‘G’ of global is created using the cube, this stands for security, strength and safety. The surrounding mark as well as the directional element pointing 45 degrees right again is prevalent.
Design Process
The typefaces used are Shree Napoleon Light/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
Route ThreeExtracted from the brand name; the personality of the brand is one of competition, success, protection, omnipotence. Using these idiosyncrasies as inspiration, The logo was created to communicate the strategic nature of monetary investment. Within the mark is an eye which stands as a strong signifier. The ‘G’ Is created using two shapes, one standing for the globe, while the other is an eye; this stands for the observer and strategist.
Design Process
The typefaces used are Shree Napoleon Light/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
www.inspiradigital.co.uk +44 (0)1271 344 265
Thank you
Recommended