GLOBAL AWARDS TOKEN · and your incentive programs v Flexibility: One Platform, Many Programs. You...

GLOBAL AWARDS TOKEN The new currency of digital marketing SM

Digital Tokens

The Global Awards Token (GAT) is a complete plug-and-play platform for companies to issue their own branded digital tokens

The GAT System enables companies to issue digital tokens to a mass consumer audience with minimal set-up, allowing them to quickly adopt token usage as part of their consumer marketing strategy

Why Digital Tokens?

v  Powerful Marketing Tool: digital tokens are valuable, transferable and highly addictive to collect

v  Big Data: digital tokens are traceable, and merchants have complete visibility on consumer social networks and spending preferences

v  Trigger Sales: unlike traditional coupons, vouchers and points, digital tokens are highly liquid and trigger sales activity much more quickly

v  Cash Flow: companies can sell digital tokens to raise cash today, to finance the redemption of products tomorrow

The GAT System TM

The GAT System TM

The GAT System is a holistic solution for deploying digital tokens in consumer marketing programs:

v  A Token Walletv  A Merchant Storev  A Payment Portal

Companies create their own digital tokens called merchant tokens

Tokens are displayed in a beautifully designed mobile App

Merchant Stores

Each Merchant Token has its own Merchant Store Tokens are exchanged for real products and services and used to: v  redeem free gifts (loyalty

programs, gift vouchers)

v  supplement cash purchases (discounts, rebates)

v  replace cash (prepaid cards)

Buying Tokens

Customers can buy more tokens directly from the merchant, or from re-sellers on the open market*

With a few clicks, customers can accumulate more tokens to immediately spend on products

*Openmarkettransac.onsmayonlybeconductedontheGATExchange

Types of Tokens

v  Cash Tokens: used as pre-paid cash to buy products and services

v  Discount Tokens: used as discounts to subsidise the regular cash price of products and services

v  Loyalty Tokens: used to replace loyalty points to redeem rewards

v  Gift Tokens: used as gift vouchers to send to friends and family

v  Travel Tokens: used as portable currency to spend globally in network merchant stores

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Discount Tokens for Lux Airlines

Lux Airlines

Case: Lux Airlines (LUX) is a premium carrier

Problem: slow sales during off-peak season because it is not positioned as a budget carrier

Issue: does not want to dilute brand image by advertising steep discounts that will be perceived as “budget marketing”

The GAT Solution

LUX creates tokens to function as discounts without looking like discounts

Each token represents a unit off regular seat prices during the off-peak season

Tokens are distributed to customers free, or as loyalty rewards, via partnership marketing channels

Tokens Circulate

Tokens are easily transferred and traded

They circulate quickly to find their way into the hands of customers who wish to fly off-peak

Off-Peak Seats Sold

Customers buy LUXʼs off-peak seats with a combination of tokens and cash

Result: LUX has sold all of its off-peak capacity while cleverly preserving its brand image as a premium commercial carrier

GATCOIN Value Proposition

Powerful Marketing Tool

v  Drive Consumer Engagement: tokens significantly enhance the frequency and speed of interaction between customers and your incentive programs

v  Flexibility: One Platform, Many Programs. You choose the types of tokens that best suit your business – prepaid cash, loyalty, discount, gift, travel

v  Brand Adjacencies: You do not need to worry about brand adjacencies because your customers choose the merchants in their Wallet, not us

Powerful Consumer Data

v  Token Tracing: by tracing the migration of tokens, you can easily identify cohorts and social networks, allowing you to better target your consumers

v  Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, you will have valuable insight into where your marketing efforts are best spent

v  Program Analysis: by consolidating your different marketing programs into one platform you can easily test, modify and evaluate a whole range of different marketing strategies

Merchant

BrandAdvocates

New Buyers

Disclaimer:GATCOINhaspreparedthispresenta8ontointroducetheGATSystem.Alllogosandbrandsusedinthispresenta8onareforillustra8onpurposesonly.Thispresenta8onisnotanofferingdocumentorasolicita8onforinvestment.Youareadvisedtoseekyourownindependentprofessionalandtechnicaladviceonthecontentsofthispresenta8on.GATCOINdisclaimsallliabilityforanyerrors,omissionsormisrepresenta8onsinthisdocument.Byreceivingthispresenta8onyouagreetoindemnifyandholdGATCOINandtheirdirectorsandofficersharmlessfromalllossordamageresul8ngfromyouruseofthispresenta8on.

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