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GLOBAL AWARDS TOKEN The new currency of digital marketing SM
Digital Tokens
The Global Awards Token (GAT) is a complete plug-and-play platform for companies to issue their own branded digital tokens
The GAT System enables companies to issue digital tokens to a mass consumer audience with minimal set-up, allowing them to quickly adopt token usage as part of their consumer marketing strategy
Why Digital Tokens?
v Powerful Marketing Tool: digital tokens are valuable, transferable and highly addictive to collect
v Big Data: digital tokens are traceable, and merchants have complete visibility on consumer social networks and spending preferences
v Trigger Sales: unlike traditional coupons, vouchers and points, digital tokens are highly liquid and trigger sales activity much more quickly
v Cash Flow: companies can sell digital tokens to raise cash today, to finance the redemption of products tomorrow
The GAT System TM
The GAT System TM
The GAT System is a holistic solution for deploying digital tokens in consumer marketing programs:
v A Token Walletv A Merchant Storev A Payment Portal
Companies create their own digital tokens called merchant tokens
Tokens are displayed in a beautifully designed mobile App
Merchant Stores
Each Merchant Token has its own Merchant Store Tokens are exchanged for real products and services and used to: v redeem free gifts (loyalty
programs, gift vouchers)
v supplement cash purchases (discounts, rebates)
v replace cash (prepaid cards)
Buying Tokens
Customers can buy more tokens directly from the merchant, or from re-sellers on the open market*
With a few clicks, customers can accumulate more tokens to immediately spend on products
*Openmarkettransac.onsmayonlybeconductedontheGATExchange
Types of Tokens
v Cash Tokens: used as pre-paid cash to buy products and services
v Discount Tokens: used as discounts to subsidise the regular cash price of products and services
v Loyalty Tokens: used to replace loyalty points to redeem rewards
v Gift Tokens: used as gift vouchers to send to friends and family
v Travel Tokens: used as portable currency to spend globally in network merchant stores
Marke&ngProgram
merchanttokens
DiscountTokens
LoyaltyTokens
Gi9Tokens
TravelTokens
CashTokens
onepla<orm,mul.plefunc.ons
Discount Tokens for Lux Airlines
Lux Airlines
Case: Lux Airlines (LUX) is a premium carrier
Problem: slow sales during off-peak season because it is not positioned as a budget carrier
Issue: does not want to dilute brand image by advertising steep discounts that will be perceived as “budget marketing”
The GAT Solution
LUX creates tokens to function as discounts without looking like discounts
Each token represents a unit off regular seat prices during the off-peak season
Tokens are distributed to customers free, or as loyalty rewards, via partnership marketing channels
Tokens Circulate
Tokens are easily transferred and traded
They circulate quickly to find their way into the hands of customers who wish to fly off-peak
Off-Peak Seats Sold
Customers buy LUXʼs off-peak seats with a combination of tokens and cash
Result: LUX has sold all of its off-peak capacity while cleverly preserving its brand image as a premium commercial carrier
GATCOIN Value Proposition
Powerful Marketing Tool
v Drive Consumer Engagement: tokens significantly enhance the frequency and speed of interaction between customers and your incentive programs
v Flexibility: One Platform, Many Programs. You choose the types of tokens that best suit your business – prepaid cash, loyalty, discount, gift, travel
v Brand Adjacencies: You do not need to worry about brand adjacencies because your customers choose the merchants in their Wallet, not us
Powerful Consumer Data
v Token Tracing: by tracing the migration of tokens, you can easily identify cohorts and social networks, allowing you to better target your consumers
v Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, you will have valuable insight into where your marketing efforts are best spent
v Program Analysis: by consolidating your different marketing programs into one platform you can easily test, modify and evaluate a whole range of different marketing strategies
Merchant
BrandAdvocates
New Buyers
Disclaimer:GATCOINhaspreparedthispresenta8ontointroducetheGATSystem.Alllogosandbrandsusedinthispresenta8onareforillustra8onpurposesonly.Thispresenta8onisnotanofferingdocumentorasolicita8onforinvestment.Youareadvisedtoseekyourownindependentprofessionalandtechnicaladviceonthecontentsofthispresenta8on.GATCOINdisclaimsallliabilityforanyerrors,omissionsormisrepresenta8onsinthisdocument.Byreceivingthispresenta8onyouagreetoindemnifyandholdGATCOINandtheirdirectorsandofficersharmlessfromalllossordamageresul8ngfromyouruseofthispresenta8on.
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