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Social Media TrainingSeptember 20, 2012
The Four “C’s” of Social Media
No matter what platforms you choose, these four things will keep your strategy moving in the right direction
CONTENTCONSISTENCYCUSTOMIZATIONCOMMUNITY
Content – What We’ve Been Posting• News About GHAC• Blog Posts and Press Releases• Upcoming Events• Promotions/Specials• Photos• Links to Radio Segments• Air/Heat Memes• Information About Your Business• Information about Energy Efficiencies • Quotes• …Just About Anything!
Content – Where to Post
• Facebook Wall (Any)– Photos, Photos, PHOTOS!
• Twitter (Any)• Blog (Any)– Embed YouTube Videos– Embed Radio Clips
• YouTube (Video)
Content – Cardinal Rule
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
• - John Jakes, author
Consistency – Best Advice EVER.
Consistency Across ChannelsBranding across various channels should absolutely be consistent! If you change your logo on Facebook, change it on Twitter, YouTube, Instagram, etc. as well.
Consistency – Create a Schedule(and stick to it!)
Customization – Set Yourself Apart!
• Facebook Cover Photo• Tabs on Facebook• Twitter Background• YouTube Skin• Blog
Tools: Shortstack, North Social, Photoshop, etc.
Community – Your People
Anyone you interact with, even if only one time, is a part of your community
•Insights and Analytics will help you determine who your community is•Post content your community will LIKE•Post content your ideal community would like
FINDING CONVERSATIONS
Google Alerts
• Setup Google Alerts for GHAC as well as top brands you carry and anyone, ie Pat Gambel, who might be mentioned in an article
www.search.twitter.com“search term” near:zipcode
Find people talking about GHAC/Air or Heat Needs through Twitter Search.
Topsy• Topsy allows you to search any term across
multiple channels. This can help you find conversations to join as well as new content
Using Facebook as a Brand
How to Post on FacebookLiking Other Pages
How to Tag Other PagesSharing Content From Pages
How to Post on Facebook• You can post as
GHAC here. You can share a “Status” (just words), “Photo/Video” (accompanied with words), or “Event/Milestone” (these can be back-dated)
• Any links will automatically populate with a PREVIEW
Facebook “Voice”You can comment and like posts on the GHAC Facebook Page as yourself by changing the “voice”
Using Facebook as GHAC• You can choose to
“be” GHAC on Facebook. This will allow you to like and engage with any other Brand Pages
Add All of the Brands as Favorites • As the page, “LIKE” any pages of Brands you
carry and any MAJOR clients
Engage With Things You Like• Like and Comment on the
content posted by those pages
Share Your Favorite Content
• Share content from those pages on days when you don’t have your own content.
Cross Promote Your Partners• Top selling brands, commercial properties,
partners, etc.
Tag Brands When You Mention Them
• Simply put “@” and then start typing the name of the page you want to link to – this will “Tag” them. i.e.: @Trane =
Measuring Success on Facebook
Review your insights at the very least every month!
Facebook Insights • Review your Audience and Reach as well as what
content had the highest engagement. Learn more about Insights here: http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_en_US.pdf
Using Twitter as a BrandSpeaking the Language
Why Twitter MattersUsing Twitter Lists
Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this afternoon with @ghac_nola!
Twitter Translator
Replies
@ denotes a tweet sent to another Twitter user.
So, GHAC’s Twitter “name” is @ghac_nola
@TiffanyStarnes see you in the park tonight!
Retweet
Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address andy@fscinteractive.com
Hashtag
# makes a term into a keyword that is searchable
In the market for a new unit? Proper sizing & quality installation are critical to your home's #energy efficiency! #HVA
Why Twitter Matters
Twitter Can be Used For…
• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment • Sales• Driving Traffic
Using Twitter Lists
GHAC currently does not have any Lists that they created. We
recommend creating Lists for Brands, Partners/Clients, etc.
www.Listorious.com
Use Listorious to find people and lists to follow.
Why Use Lists?
• Curate other “official” brand Twitter handles• Curate any resources relevant to your business
or industry• Curate team members or employees• Curate industry influencers• Curate New Orleans specific events,
information, resources
Manage(on your computer)
• Don’t use Twitter.com. Use some kind of third party application that provides some sort of reporting. We recommend:
Manage(on the go)
iPhone AndroidBlackberry
Beauty in Brevity
• Use a URL shortener to shorten the links you post to social channels. We recommend bit.ly although they are all good options.
Measuring Success on Twitter
Using Sprout Social or Hootsuite will allow you to review analytics and
insights on those platforms. Here are some more free tools.
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
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