Social Media TrainingSeptember 20, 2012

The Four “C’s” of Social Media

No matter what platforms you choose, these four things will keep your strategy moving in the right direction

CONTENTCONSISTENCYCUSTOMIZATIONCOMMUNITY

Content – What We’ve Been Posting• News About GHAC• Blog Posts and Press Releases• Upcoming Events• Promotions/Specials• Photos• Links to Radio Segments• Air/Heat Memes• Information About Your Business• Information about Energy Efficiencies • Quotes• …Just About Anything!

Content – Where to Post

• Facebook Wall (Any)– Photos, Photos, PHOTOS!

• Twitter (Any)• Blog (Any)– Embed YouTube Videos– Embed Radio Clips

• YouTube (Video)

Content – Cardinal Rule

“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”

• - John Jakes, author

Consistency – Best Advice EVER.

Consistency Across ChannelsBranding across various channels should absolutely be consistent! If you change your logo on Facebook, change it on Twitter, YouTube, Instagram, etc. as well.

Consistency – Create a Schedule(and stick to it!)

Customization – Set Yourself Apart!

• Facebook Cover Photo• Tabs on Facebook• Twitter Background• YouTube Skin• Blog

Tools: Shortstack, North Social, Photoshop, etc.

Community – Your People

Anyone you interact with, even if only one time, is a part of your community

•Insights and Analytics will help you determine who your community is•Post content your community will LIKE•Post content your ideal community would like

FINDING CONVERSATIONS

Google Alerts

• Setup Google Alerts for GHAC as well as top brands you carry and anyone, ie Pat Gambel, who might be mentioned in an article

www.search.twitter.com“search term” near:zipcode

Find people talking about GHAC/Air or Heat Needs through Twitter Search.

Topsy• Topsy allows you to search any term across

multiple channels. This can help you find conversations to join as well as new content

Using Facebook as a Brand

How to Post on FacebookLiking Other Pages

How to Tag Other PagesSharing Content From Pages

How to Post on Facebook• You can post as

GHAC here. You can share a “Status” (just words), “Photo/Video” (accompanied with words), or “Event/Milestone” (these can be back-dated)

• Any links will automatically populate with a PREVIEW

Facebook “Voice”You can comment and like posts on the GHAC Facebook Page as yourself by changing the “voice”

Using Facebook as GHAC• You can choose to

“be” GHAC on Facebook. This will allow you to like and engage with any other Brand Pages

Add All of the Brands as Favorites • As the page, “LIKE” any pages of Brands you

carry and any MAJOR clients

Engage With Things You Like• Like and Comment on the

content posted by those pages

Share Your Favorite Content

• Share content from those pages on days when you don’t have your own content.

Cross Promote Your Partners• Top selling brands, commercial properties,

partners, etc.

Tag Brands When You Mention Them

• Simply put “@” and then start typing the name of the page you want to link to – this will “Tag” them. i.e.: @Trane =

Measuring Success on Facebook

Review your insights at the very least every month!

Facebook Insights • Review your Audience and Reach as well as what

content had the highest engagement. Learn more about Insights here: http://ads.ak.facebook.com/ads/FacebookAds/Page_Insights_en_US.pdf

Using Twitter as a BrandSpeaking the Language

Why Twitter MattersUsing Twitter Lists

Measuring Success on Twitter

Cocktail Party Rules of Engagement

Cocktail Party Rules of Engagement

– Don’t talk all about yourself

– Find the people who interest you

– Try to add value to the conversation

– Follow up with your new friends

Speaking the language

RT @fscnola hosting a #socialmedia101 training session this afternoon with @ghac_nola!

Twitter Translator

Replies

@ denotes a tweet sent to another Twitter user.

So, GHAC’s Twitter “name” is @ghac_nola

@TiffanyStarnes see you in the park tonight!

Retweet

Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.

RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0

Direct Message

DM is a private message that you can only send to those who follow you.

D Adeletiblier Here’s my e-mail address andy@fscinteractive.com

Hashtag

# makes a term into a keyword that is searchable

In the market for a new unit? Proper sizing & quality installation are critical to your home's #energy efficiency! #HVA

Why Twitter Matters

Twitter Can be Used For…

• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment • Sales• Driving Traffic

Using Twitter Lists

GHAC currently does not have any Lists that they created. We

recommend creating Lists for Brands, Partners/Clients, etc.

www.Listorious.com

Use Listorious to find people and lists to follow.

Why Use Lists?

• Curate other “official” brand Twitter handles• Curate any resources relevant to your business

or industry• Curate team members or employees• Curate industry influencers• Curate New Orleans specific events,

information, resources

Manage(on your computer)

• Don’t use Twitter.com. Use some kind of third party application that provides some sort of reporting. We recommend:

Manage(on the go)

iPhone AndroidBlackberry

Beauty in Brevity

• Use a URL shortener to shorten the links you post to social channels. We recommend bit.ly although they are all good options.

Measuring Success on Twitter

Using Sprout Social or Hootsuite will allow you to review analytics and

insights on those platforms. Here are some more free tools.

Bit.ly

Who.Unfollowed.Me

TweetStats

Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/

Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com

BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/

TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com

OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics