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Funding Tourism In Washington. Washington Tourism Alliance presentation at the Olympic Peninsula Tourism Summit October 23, 2013 Louise Stanton-Masten Executive Director, Washington Tourism Alliance. Our Competitors 2012/2013 State Tourism Budgets. $53M. - PowerPoint PPT Presentation
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Washington Tourism Alliance presentation at the
Olympic Peninsula Tourism Summit
October 23, 2013 Louise Stanton-Masten
Executive Director, Washington Tourism Alliance
Alaska
Adjusted Gross Travel TravelRevenue Related % Related $
Lodging $1,754,929,363 8% 90% $1,579,436,427 32%
Food Service $6,181,965,882 30% 23% $1,413,439,872 28%
Attractions $2,304,568,868 11% 29% $668,322,584 13%
Retail $9,668,750,833 47% 10% $966,875,083 19%
Transportation $827,151,317 4% 46% $384,325,921 8%
$20,737,366,263 100% $5,012,399,887 100%
Adjusted Gross Travel TravelRevenue Related % Related $
Lodging $1,754,929,363 8% 90% $1,579,436,427 32%
Food Service $6,181,965,882 30% 23% $1,413,439,872 28%
Attractions $2,304,568,868 11% 29% $668,322,584 13%
Retail $9,668,750,833 47% 10% $966,875,083 19%
Transportation $827,151,317 4% 46% $384,325,921 8%
$20,737,366,263 100% $5,012,399,887 100%
Sector percentages and amounts: Accommodations 32% $2,400,000 Food Service 28% $2,100,000 Attractions 13% $ 975,000 Retail 19% $ 1,425,000 Transportation 8% $ 600,000 Total $7,500,000
Additional funding anticipated – Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs
Retail (adjusted gross receipts) Annual Assessment$200,000 - $600,000 $100$600,000 - $999,999 $200$1 million - $5 million $600Greater than $5 million $1,200
Attractions$200,000 to $1 million $125 Greater than $1 million $1,000
# of Businesses
1,4015761,117421
1,689775
Transportation (adjusted gross receipts) Annual AssessmentLess than $500,000 $125$500,000 - $999,999 $250$1 million - $4,999,999 $1,000Greater than $5 million $2,500
Food Service$500,000 - $999,999 $150$1 million - $2,999,999 $500 $3 million - $4,999,999 $1,500 Greater than $5 million $3,000
# of Businesses
2,0635610855
2,664 2,770
19088
LodgingLodging establishments with 40 rooms and over - $.17 per occupied room 65,727 rooms @ 60% occupancy
WHO WILL OVERSEE THE IMPLEMENTATION OF A STATEWIDE MARKETING PLAN?
Assessed tourism industry sectorsCommunity based tourism marketing organizationsRepresentatives from non-assessed sectors and the business communityGeographically diverse Large and small businessesStill in draft formContinued input is desired
Next Steps
Questions and Answers
Continuing the Conversation
WTA Tourism Summit Jan. 28,
2014
Contacts Louise Stanton-Masten,
louise@watourismalliance.com Becky Bogard, becky@bogardjohnson.com
Website www.watourismalliance.com www.experiencewa.com
Facebook Washington Tourism Alliance ExperienceWA
Twitter @WTAlliance
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