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Fundamental Managerial Accounting ConceptsThomas P. Edmonds
Bor-Yi Tsay
Philip R. Olds
Copyright © Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.2009 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/IrwinMcGraw-Hill/Irwin
Fifth Edition
©The McGraw-Hill Companies, Inc. 2006McGraw-Hill/Irwin
Chapter Two
Cost Behavior, Operating Leverage, and Profitability Analysis
Cost Behavior Summarized Your monthly basic telephone bill is
probably fixed and does not change when you make more local calls.
Number of Local Calls
Mon
thly
Basic
Tele
ph
on
e B
ill
Total Fixed Cost
Number of Local Calls
Mon
thly
Basic
Tele
ph
on
e B
ill p
er
Local C
all
The fixed cost per local call decreasesas more local calls are made.
Cost Behavior Summarized
Your total long distance telephone bill is based on how many minutes you talk.
Minutes Talked
Tota
l Lon
g
Dis
tan
ce
Tele
ph
on
e B
ill
Cost Behavior Summarized
Tota
l Var
iabl
e Cos
t
Minutes Talked
Per
Min
ute
Tele
ph
on
e C
harg
e
The cost per minute talked is constant.For example, 10 cents per minute.
Cost Behavior Summarized
Variable Cost Per Unit
Fixed Cost Behavior
Increases Decreases
Total Fixed Cost Remains constant Remains Constant
Fixed Cost Per Unit Decreases Increases
Consider the followingconcert example where theband will be paid $48,000
regardless of the number of tickets sold.
When activity . . . .
Fixed Cost Behavior
Tickets sold 2,700 3,000 3,300
Total cost of band 48,000$ 48,000$ 48,000$
Per ticket cost of band 17.78$ 16.00$ 14.55$
Tickets sold 2,700 3,000 3,300
Total cost of band 48,000$ 48,000$ 48,000$
Per ticket cost of band 17.78$ 16.00$ 14.55$
$48,000 ÷ 3,000 Tickets = $16.00 per Ticket
Operating Leverage A measure of the extent to which fixed
costs are being used in an organization.
Operating leverage is greatest in companies that have a high proportion of fixed costs in relation to variable costs.
A measure of the extent to which fixedcosts are being used in an organization.
Operating leverage is greatest in companies that have a high proportion of fixed costs in relation to variable costs.
Consider the followingconcert example where
all costs are fixed.
Fixed Costs
Smallpercentagechange inrevenue
Largepercentagechange in
profits
Operating Leverage
When all costs are fixed, every additional sales dollar
contributes one dollar to gross profit.
When all costs are fixed, every additional sales dollar
contributes one dollar to gross profit.
10% RevenueIncrease
90% GrossProfit Increase
Risk and Reward Assessment
Risk refers to the possibility thatsacrifices may exceed benefits.
Risk may be reduced byconverting fixed costs
into variable costs.
Let’s see what happens to the concert example if the band receives $16 per
ticket instead of $48,000.
The total variable cost increases in direct proportion to the number of tickets sold.
Variable unit cost per ticket remains at$16 regardless of the number of tickets sold.
Risk and Reward Assessment
Variable Cost Behavior
Increases Decreases
Total Variable Cost
Increases Proportionately
Decreases Proportionately
Variable Cost Per Unit
Remains Constant Remains Constant
When activity . . .
Shifting the cost structure from fixed to variable not only reduces
risk but also the potential for profits.
Shifting the cost structure from fixed to variable not only reduces
risk but also the potential for profits.
Risk and RewardAssessment
10% RevenueIncrease
10% GrossProfit Increase
Relationship Between CostBehavior and Revenue
Fixed Cost Structure
Fixed CostProfit
Loss
Revenue$
Activity
Relationship Between CostBehavior and Revenue
Variable Cost Structure
Variable Cost
Revenue
Profit
$
Activity
The Effect of Cost Structureon Profit Stability
VariableCosts
FixedCosts
Do companieswith higher levels of
fixed costs experiencemore earnings
volatility?
The Effect of Cost Structureon Profit Stability
Now let’s see what happens whenthe number of units sold increases.
The Effect of Cost Structureon Profit Stability
The income increase is greaterin the All Fixed Company.
The Effect of Cost Structureon Profit Stability
VariableCosts
FixedCosts
If sales decrease,will the income
decrease be greaterin the All Fixed
Company?
The Effect of Cost Structureon Profit Stability
Yes, the income decrease is greaterin the All Fixed Company.
The Effect of Cost Structureon Profit Stability
VariableCosts
FixedCosts
Level of Fixed Cost
Earnings Volatility
High High
Low Low
Is it Variable, Fixed or Mixed Cost?
2010 2011
Units 500 1200
Cost $ 2,200 5280
Examine the “Percent of Change” of Units and Costs:
500 -1,200 = 700= 140%500 500
2,200 -5,280 = 3,080 = 140%
2,200 2,200
An Income Statement under the Contribution Margin Approach
Total Unit
Sales Revenue 100,000$ 50$
Less: Variable Costs 60,000 30
Contribution Margin 40,000$ 20$
Less: Fixed Costs 30,000
Net Income 10,000$
The contribution margin format emphasizes cost behavior. Contribution margin covers
fixed costsand provides for income.
Contribution margin
Net income
Operating
Leverage=
Show mean example.
Measuring Operating Leverage Using Contribution Margin
$20,000
$5,000
Operating
Leverage= = 4
A measure of how a percentagechange in sales will effect profits.
Measuring Operating Leverage Using Contribution Margin
A 10 percent increase in sales results in a 40 percent increase in net income.
(10% × 4 = 40 %)
Measuring Operating Leverage Using Contribution Margin
Consider the following two companies:
What happens if each company cuts the service revenueto $7 per hour in order to double the amount of business?
Using Fixed Cost to Provide a Competitive Operating Advantage
Advantage to MaHall, the all fixed company.
Using Fixed Cost to Provide a Competitive Operating Advantage
What happens if the price is cutto $7 per hour and the demandremains at 2,000 hours for each
company?
Using Fixed Cost to Provide a Competitive Operating Advantage
Both companies incur losses.
Using Fixed Cost to Provide a Competitive Operating Advantage
I suppose fixed costs arebetter if volume is increasing,
but variable costs may be betterif business is declining.
Using Fixed Cost to Provide a Competitive Operating Advantage
Total Cost Cost Per Unit
Fixed CostsRemains Constant
Changes Inversely
Variable CostsChanges in
Direct ProportionRemains Constant
Cost Behavior Summarized
When activity level changes . . .
Context Sensitive Definitions of Fixed and Variable
Recall the earlier concert example, where the band waspaid $48,000 regardless of the number of tickets sold.
The cost of the band is fixed relative to the number of tickets sold for a specific concert.
The cost of the band is variable relativeto the number of concerts produced.
Lake Resorts provides water-skiing lessons for itsguests with the following costs:
Equipment rental $80 per dayInstructor pay $15 per hourFuel $ 2 per hour
What is the average cost per one-hour lesson for2 lessons per day? 5 lessons per day? 10 lessons
per day?
Cost Averaging
Cost Averaging
Number of Lessons 2 5 10
Cost of Equipment Rental 80$ 80$ 80$ Cost of Instruction 30 75 150 Cost of Fuel 4 10 20 Total Cost 114$ 165$ 250$
Cost Per Lesson 57$ 33$ 25$
Average costs decline as activity increases whenfixed costs such as equipment rental are involved.
Managers must use these average costs withcaution as they differ at every level of activity.
Rental Cost per Lesson:
$80 ÷ 2 Lessons = $40 per lesson
Cost Averaging
Number of Lessons 2 5 10
Cost of Equipment Rental 80$ 80$ 80$ Cost of Instruction 30 75 150 Cost of Fuel 4 10 20 Total Cost 114$ 165$ 250$
Cost Per Lesson 57$ 33$ 25$
Average costs decline as activity increases whenfixed costs such as equipment rental are involved.
Managers must use these average costs withcaution as they differ at every level of activity.
Rental Cost per Lesson:
$80 ÷ 5 Lessons = $16 per lesson
Cost Averaging
Number of Lessons 2 5 10
Cost of Equipment Rental 80$ 80$ 80$ Cost of Instruction 30 75 150 Cost of Fuel 4 10 20 Total Cost 114$ 165$ 250$
Cost Per Lesson 57$ 33$ 25$
Average costs decline as activity increases whenfixed costs such as equipment rental are involved.
Managers must use these average costs withcaution as they differ at every level of activity.
Rental Cost per Lesson:
$80 ÷ 10 Lessons = $8 per lesson
A mixed costhas both fixed and variablecomponents.
Mixed Costs
Consider thefollowing
electric utility example.
Fixed Monthly
Utility Charge
Variable
Utility
Charge
Activity (Kilowatt Hours)
Tota
l U
tility
Cost
Mixed Costs
Total mixed cost
Estimating Fixed and Variable Costs
High-Low Method
Scattergraph Method
Iris Company recorded the following production activity and maintenance costs
for two months:
Using these two levels of activity, compute: the variable cost per unit. the fixed cost. the total cost.
The High-Low Method
Unit variable cost = $4,000 ÷ 5,000 units = $.80 per unit Fixed cost = Total cost – Total variable cost Fixed cost = $9,700 – ($.80 per unit × 10,000 units) Fixed cost = $9,700 – $8,000 = $1,700 Total cost = Fixed cost + Variable cost Total cost = $1,700 + $0.80X
The High-Low Method
Plot the data points on a graph (total cost vs. activity).
0 1 2 3 4
*
To
tal
Co
st i
n1,
000’
s o
f D
oll
ars
10
20
0
***
**
**
*
*
Activity, 1,000’s of Units Produced
X
Y
The Scattergraph Method
Draw a line through the data points with about an
equal numbers of points above and below the line.
0 1 2 3 4
*
To
tal
Co
st i
n1,
000’
s o
f D
oll
ars
10
20
0
***
**
**
*
*
Activity, 1,000’s of Units Produced
X
Y
The Scattergraph Method
0 1 2 3 4
*
To
tal
Co
st i
n1,
000’
s o
f D
oll
ars
10
20
0
***
**
**
*
*
Activity, 1,000’s of Units Produced
X
Y
Estimated fixed
is $10,000
Vertical distance is total cost,
approximately $16,000.
Variable cost per unit is represented by the slope of the
line.
The Scattergraph Method
0 1 2 3 4
*
To
tal
Co
st i
n1,
000’
s o
f D
oll
ars
10
20
0
***
**
**
*
*
Activity, 1,000’s of Units Produced
X
Y
Total variable cost = Total cost – Total fixed costTotal variable cost = $16,000 – $10,000 = $6,000Unit variable cost = $6,000 ÷ 3,000 units = $2
The Scattergraph Method
Estimated fixed
is $10,000
Vertical distance is total cost,
approximately $16,000.
Regression Method of Cost Estimation
A method used to analyze mixed costs if a scattergraph plot reveals an approximately linear
relationship between the X and Y variables.
This method uses This method uses allall of the of thedata points to estimatedata points to estimatethe fixed and variablethe fixed and variablecost components of acost components of a
mixed cost.mixed cost.
This method uses This method uses allall of the of thedata points to estimatedata points to estimatethe fixed and variablethe fixed and variablecost components of acost components of a
mixed cost.mixed cost.The goal of this method isThe goal of this method isto fit a straight line to theto fit a straight line to thedata that data that minimizes theminimizes the
sum of the squared errorssum of the squared errors..
The goal of this method isThe goal of this method isto fit a straight line to theto fit a straight line to thedata that data that minimizes theminimizes the
sum of the squared errorssum of the squared errors..
End of Chapter Two
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