Friend or Foe? - Career Development...

Friend or Foe?

We are a privately owned, independent recruitment communications agency, specialising in the International Public Sector.

We have a global reach in terms of our clients, delivering a wide range of services from strategic to tactical, from traditional to more cutting edge.

Our mission?

Help you meet your recruitment objectives.

Every year... c.1,500 media125+ countries

Reach

One team, one locationAccountable end to end

EUROPEAN PARLIAMENT

EUROPEAN COMMISSIONUnited Nations

Educational, Scientific and

Cultural Organization

EUROPEAN AVIATION SAFETY AGENCYAGENCE EUROPÉENNE DE LA SÉCURITÉ AÉRIENNE EUROPÄISCHE AGENTUR FÜR FLUGSICHERHEIT

We’ve worked for…

World domination!

400 millions users worldwide

200 countries

+39 million students added last year

+2 new members/second

Who is a Premium user?What is your favourite feature?

Effectiveness is…

Spending less time online

Using LinkedIn only as part of an overall strategy

Not the only Network

Tips

Make LinkedIn work for you

• Where does your search start?

Make LinkedIn work for you

• Where does your search start?

• Advanced search feature

Make LinkedIn work for you

• Where does your search start?

• Advanced search feature

• Boolean search strings within this

Make LinkedIn work for you

• Where does your search start?

• Advanced search feature

• Boolean search strings within this

• Searching to get max number of results

If you’re going to do it….

DO

• Set up a ‘Company’ page

• Use the groups section

• Use long copy publishing feature

• Engage and raise your profile - variety is key

DON’T

• Just re-post others material - add value and share thoughts

• Just publish links to your career pages - share interesting roles and insights

Beyond convenience

• Google is best

Beyond convenience

• Google is best

• Add-ons - they are cool

Beyond convenience

• Google is best

• Add-ons - they are cool!

• Be a radiologist - ‘X-ray’ data

Get smart - become a ‘techie’

site:www.linkedin.com (inurl:in OR inurl:pub) -inurl:dir ("monitoring" OR "monitor") ("&") ("evaluation" OR

"evaluate") ("humanitarian") "geneva" "london" "new york"

201 Results - not 2001!

Future proof-yourself

• Diversify your communication channels to candidates

• Learn how to go around pay barriers before it gets expensive

• Adopt a techie !!

Conclusion

• You need a strategy for LinkedIn AND other media

• There is a world of technical tools that can be tapped

• Google is wonderful

• Adapt and Innovate - never rest

Questions?

Frank HuttonTerra Firma Associates 

Main: +44 207 253 11 37Mobile: +44 7876 616 429

fhutton@terrafirmaassociates.com