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Friend or Foe?
We are a privately owned, independent recruitment communications agency, specialising in the International Public Sector.
We have a global reach in terms of our clients, delivering a wide range of services from strategic to tactical, from traditional to more cutting edge.
Our mission?
Help you meet your recruitment objectives.
Every year... c.1,500 media125+ countries
Reach
One team, one locationAccountable end to end
EUROPEAN PARLIAMENT
EUROPEAN COMMISSIONUnited Nations
Educational, Scientific and
Cultural Organization
EUROPEAN AVIATION SAFETY AGENCYAGENCE EUROPÉENNE DE LA SÉCURITÉ AÉRIENNE EUROPÄISCHE AGENTUR FÜR FLUGSICHERHEIT
We’ve worked for…
World domination!
400 millions users worldwide
200 countries
+39 million students added last year
+2 new members/second
Who is a Premium user?What is your favourite feature?
Effectiveness is…
Spending less time online
Using LinkedIn only as part of an overall strategy
Not the only Network
Tips
Make LinkedIn work for you
• Where does your search start?
Make LinkedIn work for you
• Where does your search start?
• Advanced search feature
Make LinkedIn work for you
• Where does your search start?
• Advanced search feature
• Boolean search strings within this
Make LinkedIn work for you
• Where does your search start?
• Advanced search feature
• Boolean search strings within this
• Searching to get max number of results
If you’re going to do it….
DO
• Set up a ‘Company’ page
• Use the groups section
• Use long copy publishing feature
• Engage and raise your profile - variety is key
DON’T
• Just re-post others material - add value and share thoughts
• Just publish links to your career pages - share interesting roles and insights
Beyond convenience
• Google is best
Beyond convenience
• Google is best
• Add-ons - they are cool
Beyond convenience
• Google is best
• Add-ons - they are cool!
• Be a radiologist - ‘X-ray’ data
Get smart - become a ‘techie’
site:www.linkedin.com (inurl:in OR inurl:pub) -inurl:dir ("monitoring" OR "monitor") ("&") ("evaluation" OR
"evaluate") ("humanitarian") "geneva" "london" "new york"
201 Results - not 2001!
Future proof-yourself
• Diversify your communication channels to candidates
• Learn how to go around pay barriers before it gets expensive
• Adopt a techie !!
Conclusion
• You need a strategy for LinkedIn AND other media
• There is a world of technical tools that can be tapped
• Google is wonderful
• Adapt and Innovate - never rest
Questions?
Frank HuttonTerra Firma Associates
Main: +44 207 253 11 37Mobile: +44 7876 616 429
