Fred Luddy Presentation 61814

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Empowering the Service-Oriented Enterprise

FRED LUDDY

Creators in the New Age of Service

Founder and Chief Product OfficerServiceNow

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Innovate or Die – Where are they now?

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Dow Jones 30 – 1960Dow Jones 30 – 1960 to Today

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Fortune 1000 Turnover in Last 40 Years

1973 - 1983 1983 - 1993 1993 - 2003 2003 - 2013

35%Companies new to Fortune 1000

45%Companies new to Fortune 1000

60%Companies new to Fortune 1000

70%Companies new to Fortune 1000

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Innovate or Die – Centuries of Innovation

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Successful Innovation

Find a problem

Solve it

Tell the world about it

Almost sounds easy;)

What is desirable to users?

What is possible with technology?

What is viable in the

marketplace?

Innovation

1

2

3

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Desirability, Feasibility, Viability?

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Innovation’s Unfortunate Side-Effects

“Dial the phone”

“Roll up the car window”

“I’ll wait by the phone”

“I taped the football game”

“Hang up the phone”

“Don’t touch that dial!”

“You sound like a broken record”

Future generations will never know about this unique relationship

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Eureka Improvements – UI14

Custom Bookmarks Recent Selections Navigator Favorites System Menu

Tagging List FilteringReal-Time Activity

Stream Reporting

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Vision – July 2004

“”Fred Luddy

ServiceNow Founder & Chief Product Officer

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“Online” Paper-based Forms Are Everywhere

HR OpenEnrollment

TravelRequest

TuitionReimbursement

PaidTime Off

Security Badge Request

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Who is in this Business? ADBE, IBM, MSFT

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Heresy!!!

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Creators of Tomorrow…

HR Recruiter

Secretary

Facilities Manager

Marketing Operations

Legal Counsel

Finance Manager Training Manager

Service Manager Support Manager

Contract Manager

Procurement Manager

Sales Operations

Supply Chain Manager

Program ManagerProject Manager

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Life Career Work

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Process – The Good and The Bad

Structure Chaos

Middle Ground

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“Process is our salvation; process is killing us.”

Fred LuddyServiceNow Founder & Chief Product Officer

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