FRANCISCO MARTY, TOMMY MELLO, ANNE MURPHY, AND ROBBIE STOVER THE MAPLE BAR

F R A N C I S C O M A R T Y , T O M M Y M E L L O , A N N E M U R P H Y , A N D R O B B I E S T O V E R

THE MAPLE BAR

WHAT IS THE MAPLE BAR?

• We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night

BUSINESS ENVIRONMENT & TRENDS

-Consumers aged 19-26 spend 46.4% of their food budget dining out

-46% of revenues comes from HH>$75000, 23% from HH<50000

- 18-25 contribute most to industry revenue

COMPETITIVE ADVANTAGES

Quality

Convenience

Cost

SWOT ANALYSIS

S W

O T

Strengths

ThreatsOpportunities

Weaknesses

• CONVENIENCE• COST• VARIETY OF

SELECTION• DISTRIBUTION

• NEW PRODUCTS• INELASTIC

DEMAND• NEW MARKETS• CO-BRANDING

• UNHEALTHY• SCALE• LIMITED

LUNCH/DINNER OPTIONS

• B-FAST COMPETITION

• SEASONAL DEMAND

• UNKNOWN BRAND

• PRICE INCREASES

INTERNAL

EXTERNAL

OPERATING STRATEGY

• Donuts made on daily basis with specialized resources to ensure the best quality

• Hybrid office category that uses a small batches low capital intensive and high reliance on labor force

OPERATING STRATEGY

• Machinery: Ovens, fryers, taps, refrigeration, coffee machine, payment control devices, order devices, internet routers, POS systems

• Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans

On time delivery of supplies to meet the demand of:

morning & late night customers

QUALITY STRATEGY

• Daily baking of donuts to ensure freshness and quality

• High reliance on customer input and suggestions

• Lean system to limit waste and delays: prevent over-production and excess inventory

SUPPLY CHAIN MANAGEMENT

Local beer distributors

…and other ingredients

The Maple Bar

INVENTORY CONTROL: CONTINUOUS REVIEW SYSTEM

- Extremely Short Lead Times:

- Variable and unpredictable demand

- Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations

- Safety stock prevents shortages that would damage customer confidence.

DEMAND MANAGEMENT

• Trend Progression: We expect a slight trend upward in profit and revenue• Seasonal Demand Estimation: High fluctuations

depending on whether it is the school semester

Mon Tue Wed Thu Fri Sat Sun0

20

40

60

80

100

120

140

160

Customers Per Day

# o

f custo

mers

Mon Tue Wed Thu Fri Sat Sun0

50

100

150

200

250

300

350

400

Units Sold by Day

Coffee ServingBeer ServingsDonuts Servings

FINANCIAL FORECAST

Janu

ary

March

May July

Sept

embe

r

Novem

ber

Janu

ary

March

May July

Sept

embe

r

Novem

ber

Janu

ary

March

May July

Sept

embe

r

Novem

ber

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Profit Per Month

Month

Pro

fit

($)

QUESTIONS