Upload
shonda-harris
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
F R A N C I S C O M A R T Y , T O M M Y M E L L O , A N N E M U R P H Y , A N D R O B B I E S T O V E R
THE MAPLE BAR
WHAT IS THE MAPLE BAR?
• We provide local college students and early morning risers with freshly made donuts by morning and cold beers by night
BUSINESS ENVIRONMENT & TRENDS
-Consumers aged 19-26 spend 46.4% of their food budget dining out
-46% of revenues comes from HH>$75000, 23% from HH<50000
- 18-25 contribute most to industry revenue
COMPETITIVE ADVANTAGES
Quality
Convenience
Cost
SWOT ANALYSIS
S W
O T
Strengths
ThreatsOpportunities
Weaknesses
• CONVENIENCE• COST• VARIETY OF
SELECTION• DISTRIBUTION
• NEW PRODUCTS• INELASTIC
DEMAND• NEW MARKETS• CO-BRANDING
• UNHEALTHY• SCALE• LIMITED
LUNCH/DINNER OPTIONS
• B-FAST COMPETITION
• SEASONAL DEMAND
• UNKNOWN BRAND
• PRICE INCREASES
INTERNAL
EXTERNAL
OPERATING STRATEGY
• Donuts made on daily basis with specialized resources to ensure the best quality
• Hybrid office category that uses a small batches low capital intensive and high reliance on labor force
OPERATING STRATEGY
• Machinery: Ovens, fryers, taps, refrigeration, coffee machine, payment control devices, order devices, internet routers, POS systems
• Extras: Cups, plates, forks, spoons, napkins, to-go boxes, toiletry necessities, garbage cans
On time delivery of supplies to meet the demand of:
morning & late night customers
QUALITY STRATEGY
• Daily baking of donuts to ensure freshness and quality
• High reliance on customer input and suggestions
• Lean system to limit waste and delays: prevent over-production and excess inventory
SUPPLY CHAIN MANAGEMENT
Local beer distributors
…and other ingredients
The Maple Bar
INVENTORY CONTROL: CONTINUOUS REVIEW SYSTEM
- Extremely Short Lead Times:
- Variable and unpredictable demand
- Reduces cost by allowing to make marginal adjustments to inventory based on short term fluctuations
- Safety stock prevents shortages that would damage customer confidence.
DEMAND MANAGEMENT
• Trend Progression: We expect a slight trend upward in profit and revenue• Seasonal Demand Estimation: High fluctuations
depending on whether it is the school semester
Mon Tue Wed Thu Fri Sat Sun0
20
40
60
80
100
120
140
160
Customers Per Day
# o
f custo
mers
Mon Tue Wed Thu Fri Sat Sun0
50
100
150
200
250
300
350
400
Units Sold by Day
Coffee ServingBeer ServingsDonuts Servings
FINANCIAL FORECAST
Janu
ary
March
May July
Sept
embe
r
Novem
ber
Janu
ary
March
May July
Sept
embe
r
Novem
ber
Janu
ary
March
May July
Sept
embe
r
Novem
ber
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Profit Per Month
Month
Pro
fit
($)
QUESTIONS