Fragment Brand Bible

MISSION STAT-MENT2

MISSION STAT-MENT

MISSION STATEMENTBridging the gap between the physical and the digital.

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Dreams, desires and ambitions often become fragmented when exposed

to reality. This can sometimes leave you feeling a little discouraged and

defeated. However, our small team of individuals strive to bring your

creative vision to life by integrating the physical with the digital. We are

able to unify two opposing parallel environments in order to create a

utopian and evolutionary experience that will grow and enhance your

business.

MANIFESTO

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MANIFESTO“Information is not knowledge. The only source of Knowledge is

experience.”

- Albert Einstein

Our unique team create the core infrastructure of our agency. We believe

that in house collaboration enables the continuous flow of new information,

ideas and knowledge. Therefore, we seek to maintain equal cooperation

efforts across all projects and activities to provide greater results.

We are a unique set of individuals who all possess a range of unique

specialist skills that are infused together in order to craft your interactive

experience.

BRAND VALUES

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BRAND VALUESProducing a sizeable scale project is always challenging. However, our

teams hard work, passion, dedication have been the three main ingredients

for successfully sustaining innovative experiences.

Being an interactive company, we put forefront value on engagement

and communication. For this reason, we acknowledge that our customers

and audiences are a central component for improving each interactive

experience.

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Our process of development embodies the iterative design cycle. We

identify our challenge, and develop a prototype. We then test our solutions

with the end users and analyze our findings. The information is then fed

back into our design process.

By completing this process we ensure that as an agency, we are agile in

our responses and are able to consistenty meet our clients expectations.

PROCESS

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We begin with prototyping our idea. We look at the challenge and create a

solution, which we think will be effective. Prototyping allows us to instantly

begin both design and development. During this phase, we can identify

areas that need to be improved and changed before final development.

PHASE ONE

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For each cycle of our process we ask for input from testers, as well as each

member of the agency. This ensures that our solutions are rigorously

scrutinized and critiqued from a number of different points of view in

order to produce a well-rounded solution.

We make sure we work together simultaneously in one place. This allows

us to support each other, share ideas and inspiration easily, along with

maintaining a group cohesion that allows us to improve with each project.

PHASE TWO

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We feed this information back through our design process. By applying

this method we can now make improvements and modifications in order

to complete a challenge more effectively. We reiterate this cycle until we

our satisfied with our solution, and only then will it be released.

PHASE THREE

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The Fragment brand face is an integral piece of our agency identity. The

straight lines and joint edges that are applied in our logo symbolize core

values; strength, stability, and efficiency.

When using our logo, there are a few simple rules to follow in order to

help us maintain a strong agency identity. Do not add effects such as,

embellishments, glows, or embossing to the logo.

The logo will work alone, or with the word Fragment placed underneath.

FRAGMENT LOGO

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The Fragment logo can either be placed on a dark grey, light grey or any

of our brand colours.

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We use two simple, yet versatile fonts that are used in our headings and

body text.

Maven Pro bold is the font applied to the logo, and headings.

PT sans regular is used across all body texts.

TYPEFACE

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Aa

AaMaven Pro Bold used in our logo and headings.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

PT sans Regular used in all body texts.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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We use a selective range of distinct yet vibrant colours that reflect our

agency characteristics.

Turquoise symbolizes our collaboration and flow of ideas, the pink reveals

our passion and dedication, and the orange represents our vibrancy and

dynamism.

COLOUR SCHEME

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#F30E48

#E70D44

#FC6622

#EC5F1F

#00B1A1

#00A697

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