FIRST DRAFT OF 2012 – 2013 NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGN

FIRST DRAFT OF 2012 – 2013 NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGNAshref Ismail, Chairperson: LETCOM

PRODUCTIVE, PRO-ACTIVE, PROFESSIONAL

To re-visit the Festive 2012/13 evaluation report.

Conduct a SWOT analysis

Obtain MANCO and CEO’s blessings as Step 1

Engage relevant Units to develop the final draft of 2013/14 Festive Road Safety Plan

Present to DoT/Ministry

Circulate to LETCOM, RTEC and RTMCC for final inputs and approval.

“Launch” plan at Traffic Chiefs’ Summit at the end of November

Implement, monitor and evaluate

Objectives of this presentation

PART ONE Festive Season South Africa Critical Dates Snapshot of Festive Season Challenges Major Contributory Factors Most Hazardous Routes in South Africa Top 6 Busiest Routes Most Vulnerable Road Users Not buckling up Fatal Crash preliminary provincial breakdowns. Most common fatal crash types Major fatal Crashes PART TWO Festive Season Road Safety Plan Priorities and Recommendations Critical Timelines Budget Way Forward

Presentation Overview

Festive Season was characterized by high traffic volumes nationwide because of:

◦ School holidays – migration to various coastal destinations◦ Industry closure – homeward bound and holiday journeys◦ Festive long weekends – movements inter and intra provinces◦ Migrant workers – cross border traffic◦ Return journeys – after holidays, homeward bound traffic

◦ Freight transport, although reduced, continued during the festive holidays.

◦ Mangaung Conference – no major traffic related challenges reported.

Festive Season South Africa

Schools closure (inland): 07 Dec 2012 Schools closure (coastal): 07 Dec 2012

Day of Reconciliation Public Holiday: 16 Dec 2012 Mangaung Conference: 16th – 20th Dec 2012

Industry closure: 21 Dec 2012 Xmas weekend: 24 Dec 2012 – 25 Dec 2012

New Year’s Weekend: 29 Dec 2012 – 1 Jan 2013 Most critical weekend: 4 – 6 Jan 2013

Schools re-open (inland): 9 Jan 2012 Schools re-open (coastal): 16 January 2013

Critical dates – largest volumes

Snapshot of Festive Season – 1 Dec to 4 Jan

Total number of fatalities: 1 557

Total number of fatal crashes: 1 247

Total number of major fatal crashes: 25

Most vulnerable road users: pedestrians: 469 passengers: 602

Poor human behaviour - the largest contributor to fatalities.

The most common time for fatalities: between 18h00 to 24h00.

Thursday night to Sunday night : the most dangerous period claiming the biggest number of fatalities. Saturday night being the highest.

Major fatal crash defined as: 5+ fatalities per incident, high profile crashes, multiple car pile up with at least one fatality, fatal hazchem crashes.

Total number of major fatal crashes (1 Dec to 4 Jan): 25

Most Common Crash types:Head-on collisions: 12Collisions with fixed objects: 12

Single vehicle overturning: 3

Summary of Major Fatal Crashes

N2 East London-Umtata N2 Umtata-Kokstad N1 Mokopane-Polokwane N1 Polokwane-Makhado N4 Middelburg-Belfast N2 Durban-Tongaat N12 Springs-Witbank R573 Pretoria-Kwamhlanga N1 Naboomspruit-Mokopane R71 Polokwane-Tzaneen R40 Hazyview-Hoedspruit R61 Port St Johns-Bizana N2 Cape Town-Somerset West N2 King Williams Town-East London R61 Quuenstown-Umtata N3 Warden-Villiers N4 Waterval boven-Nelspruit

Most Hazardous Routes

High traffic volumes were experienced along the following major arterial routes (inter-provincially as well as cross border traffic):

N1 (north and south bound) Pta – Polokwane – Beitbridge N2 (east and west bound) Somerset East - Cape Town N3 (south and north bound) Johannesburg - Durban N4 (east and west bound) Pretoria – Nelspruit - Lebombo N1 (south and north bound) Mangaung – Cape Town R63 (west and east bound) Aberdeen – Beaufort West

All these routes experienced volumes in excess of 2 000 + vehicles per hour during their peaks.

Border Posts: Lebombo (Mozambique POE) and Beitbridge (Zimbabwe POE) experienced major delays on 23/24 Dec and 30/31 Dec (outbound) and again on 5/6 Jan (inbound)

Top Six Busiest Corridors

Top 5 Major Contributory Factors

Speeds too high for circumstances: loss of control and/or inability to avoid hazards.

Abuse of alcohol: by both drivers and pedestrians.

Dangerous overtaking - barrier line infringements and/or overtaking in the face of on-coming vehicles.

Vehicle fitness: defective tyres, steering and brakes especially on public passenger and freight transport vehicles.

Pedestrian negligence: drink and walk, visiblity, jay walking, walking on freeways.

Only about 67% of front seat occupants buckle up and that too, for long journeys. The seat-belt wearing rate for short, local trips is significantly lower. Rear seat occupancy rate is at a dismal 2% nationally.

Not buckling up = death/injury

Research indicates that if the seatbelt rate for front and rear seat passengers is improved to

80%, there would be an automatic 30% reduction in fatalities.

The most vulnerable road users

80% of the fatalities are adult and male in the age category 19 -34.

Pedestrians – just under 40% of fatalities comprise of pedestrian in both, urban and rural areas.

Drivers, with those aged 25 – 34 (new and inexperienced) most susceptible.

Passengers: the majority of fatalities being female who rely on public transport vehicles.

Children are vulnerable as both pedestrians and passengers.

Most common fatal crash types Head on collisions due to dangerous

overtaking.

Head, rear-end collisions because of high speeds and poor following distances.

Collision with pedestrians especially at night.

Vehicles overturning, due to loss of control because of high and inappropriate speeds.

High speed roll-overs as a result of fatigue or tyre or brake failures.

Festive Season Road Safety Planin support of the Decade of Action

VISIONSafe Roads in South Africa

TARGETIncrease visible, effective and impactful enforcement

Reduce offences Increase stakeholder partnerships

Reduce road casualties by 25%

Pro-Active, Productive, Professional

National Road Safety Approach

• 22 media releases on various road safety topics.

• Conduct media interviews

•Social media platforms

•Government sector•Private sector•NGO’s, NPO’s & CFO’s•Other

•TV ads:•Radio spots:•Print ads:•Outdoor:

•National Target to stop and check 1 million vehicles per month nationwide

•Min 2 500 sobriety screenings per

•province per•month.

Enforce-ment Advertising and

MarketingMedia LiaisonStakehold

erPartnershi

ps

Enforcement: Priority Road Crimes Intervention

1. Alcohol abuse

2. Excessive

Speeds

3. Moving

Violations

5. Fatigue

6. Pedestrian Negligence

4. VehicleFitness

National Enforcement Outcomes* (1 Dec to 4 Jan)

Total number of enforcement operations: 226

Total number of vehicles stopped and checked: 1 585 920

Total number of notices issued: 70 794

Total number of arrests: 8 602

Total number of vehicles discontinued: 5 420

Total number of vehicles impounded: 4 625

For the period 1 Dec to 4 Jan

Drinking and Driving: 3059

Reckless and/or Negligent Driving: 204

Excessive Speeding:412

Other:476

National Total: 8602

Enforcement: Traffic Arrests

Road Safety Communications

Campaign Design Elements Nature of Message

The campaign coverage is all inclusive, targeting the broader South African citizenry in 11 official languages

Coverage

Duration Ongoing in line with the decade of action for road safety, ongoing expansion over the lifespan of the campaign

Medium Multi media platforms including electronic, print, social media, messaging and face to face interactions

Focus on the after effects of crashesRegrettable situations such as jail time, loss of loved ones, paralysis, financial losses

Emphasis on causes of crashes Drunk Driving , Speeding, Recklessness, Distractions

Above the Line – News Clock

Above the Line Items – TV • News Clock• Shown in 11 official languages during prime time

news across all SABC Channels during

• TV Advertisement• Shown in English across a broad programme offering

SABC eTV eNCA Rank TV Airport TV

Duration 20/12/201202/02/2013

22/12/201209/01/2013

01/01/201310/01/2013

4 weeks 4 weeks

Spots 60 34 18 347 1 100

• Radio Broadcast In 11 Official Languages• 5 different messages:• Dangerous Overtaking• Dangerous Walking• Distracted Driving • Drunk Driving• Ramifications

• Total of 55 radio advertisements across all SABC stations, Commuta Radio and YFM

• Total number of radio spots 1135

Above the Line – Radio

• Campaign posters published in all major papers for the duration of the festive season

• Six different messages in line with the TV advertisement depicting the after effects of unsafe road usage :

• Drunk Driving• Seatbelts • Pedestrians• Speed• Fatalities• Regrets

Below the line – Print

• Bulk Messaging to communicate road safety messages• Facebook and Twitter with 461 followers since 20 Dec

2012 (17 days)• Registered website for the uploading of campaign

material with planned interactive mechanisms• You tube uploads of campaign material• Branded license disk holders, children road safety

educational coloring sheets and other promotional items for distribution at activations, programmes and schools

Other Campaign Mediums

Total number of interviews conducted from 1 Dec to 4 Jan: 484

Including: TVRadioPrintWebsites

Media Liaison - Highlights

Monitoring Exercise Provinces visited: 9 Kilometres covered: 5 255 kms No of days on the road: 16 Fuel used: 545 liters Number of teams: three Number of crashes observed: 3 Highway Broadcast Unit: 484 (1/12 to 8/01) Number of drivers arrested: 3 Number of vehicles discontinued: 6 Number of photographs taken: 956

FIRST DRAFT of the new initiatives for

2013/14 FESTIVE SEASON ROAD SAFETY

PLAN to strengthen the

National Rolling Enforcement Plan(NREP)

PART TWO

Tasks Responsibility

Time-Frames Budget Remarks

Review and revise National Rolling Enforcement focal areas, targets, values and principles

Letcom 12 Nov 13Set, monitor and evaluate critical key performance indicators Letcom

12 Nov 13Bring on board 9 capital cities/big cities to participate in NREP, then slowly expand to other municipalities.

Mr BD Paul ASAPIdentification and traffic management for all special events along hazardous routes during peak traffic flow periods.

Ms Thibakhoane Continuously

Identification and prioritization of Top 20 most hazardous routes (bite size victories).

Ms Thibakhoane Quarterly

Strengthen War-room functions and facilities. (Weather reports, road closures, volumes etc) Ms

ThibakhoaneContinuously

Smarter Planning

Tasks Responsibility

Time-Frame Budget Remarks

LETCOM revamped or enforcement issues to be escalated to the RTMCC.

Mr Ismail 20 Nov 13

Special operations(blitzes) under NREP to be targeted, scheduled, executed, monitored and be funded.

Ms Thibakhoane

Continuous

Full time representation on SAPS NATJOINTS. (Interface with RTMC War-Room)

Mr Paul Continuous

MoU with toll concessionaires for stats and information sharing.

Ms Thibakhoane

14 Nov 13

Involvement of the ITMPO/SALGA Mr MsimangaMr Paul

Smarter Co-ordination

Task s Responsibility

Time-Frame Budget Remarks

Establish a Road Safety Advisory Board or incorporate into the First Pillar Committee (Road Safety Management)

Ministry Done

Special forum to meet regularly which consists: RTMC, SANRAL, CBRTA, RAF, SAPS, Toll Concessionaires and Border posts.

Ms ThibakhoaneRoad Safety

14 Nov

Strengthen relations with justice/crime prevention cluster

Mr. Ismail Done

Message of support by Minister for officers on duty

Ministry/ Mr. Ismail

Smarter Leadership

Tasks Responsibility

Time- Frame Budget Remarks

Arrange a Traffic Chief’s Summit with the Minister of Transport, Deputy Minister, MEC’s, RTMC ACEO, and Traffic Chiefs.

RTMC In progress

Share the national programme with regional countries (SADC) through CBRTA. (IRTLEC)

Mr Ismail

Smarter Leadership…

Tasks Responsibility Time-Frame Budget Remarks“Woza Re-test” to be rolled out Mr Ismal Done

Compulsory stop and checks and Sticker Campaign at provincial borders for all public passenger transport vehicles, especially over weekends. (Fatigue management)

• Mr Paul/LETCOM (WC example)• Road Safety

April 14

National Traffic Anti Corruption Unit monitoring team to be deployed at weighbridges to investigate overloaded vehicles that pass through the weighbridge and tackle both the bribee and the briber.

• Mr. Ismail• Road Safety

15 Nov 13

Smarter Initiative

Tasks Responsibility Time-Frames

Budget

Remarks

Special public transport vehicle operations at toll gates (targets for vehicle fitness at toll gates along the top 20 most hazardous routes)

• Mr Paul • Road Safety

Formalize arrangements with Military Police to assist with visibility and perimeter security at major operations.

Mr. Ismail ASAP

Engage best practice pilot: Road Safety City of Excellence with identified authorities.

Mr. Paul Commencing date: Dec 13

Smarter Initiative…

Tasks Responsibility Time-Frame Budget Remarks

A special monthly electronic newsletter for road safety practitioners, especially traffic law enforcement officers to be produced.

• Mr. Mosapa• Communications• Road Safety

28 Nov

Finalize funding for authorities’ wish lists/system for resources and enforcement activities for authorities.

Mr Ismail

Investigate the possibility of establishing and resourcing provincial Tactical Response Teams (Special Interventions) for high visibility, high impact operations.

Mr. Ismail (Letcom)

Develop IT program for LETCOM stats and weekly stats to be projected.

Ms Thibakhoane 13 Nov 13

Provide enforcement equipment to “poor” municipalities on MOU/SLA basis.

Mr Paul Commencing festive 13

Smarter Management

Tasks Responsibility

Time-Frame Budget Remarks

Initiate a total onslaught on drinking and driving (Round the clock “Stop and Blow) Blood kits

LETCOM 12 Nov

Special 64 hour roadblocks on major arterial routes

• LECTOM• Road Safety

12 Nov

Adopt the LETCOM 36 best practice points and implement nation-wide

LETCOM Commencing festive 13

Strengthen Anti Corruption Strategy backed up by education campaigns.

• Mr Paul • Mr Sam• Road Safety

Festive 13

National Traffic Police to assist provincial and municipal authorities in special interventions at bus depots, taxi ranks and weigh bridges. Also provincial HAZLOC deployment.

• NTP• Road Safety

Festive 13

Smarter Policing

Tasks Responsibility

Time-Frames Budget Remarks

Blue lights on street lamps for night time visibility/awareness

Mr. Ismail

Legislative amendments (sub committee to review and advise)

Mr Ismail

Procure a multi-purpose enforcement unit with command centre, office-space, built-in holding cell and privacy room for drawing blood. Media interview cubicle

Ms Thibakhoane

April March 13

Train and incentivise officers, especially new recruits, in major road crime detection.

Mr Msimango

Enhance and expand the Ghost-Squads.

Smart Policing Continues

Tasks Responsibility

Time-Frames Budget Remarks

Dummy cameras at hazardous locations/routes. Dummy blue lights near bridges. Dummy traffic police cut-outs!

Mr. Ismail Easter 14

Patrol cars to flash headlights at public transport vehicles

LETCOM Festive 13

All patrol cars to display blue lights on “cruise” mode.

LETCOM 12 Nov

Special operations on overloaded/un-licensed trailers and no number plates

Mr. Paul Easter 14

Number Plate Recognition System and Moving Violations Recorders for unmarked patrol cars

NTP Done

Special operations at bus depots, taxi ranks and train station.

• Mr Msimango

• Ms Sapepa• Road Safety

Festive 13

Smarter Policing Continues

Tasks Responsibility Time-frame Budget Remarks

Road Safety Education with Danny Cat to visit schools, hospitals shopping centres etc…

Road safety (Marikie)

Festive season

Road safety officers to engage owners of shebeens, taverns and pubs.

Mr Shikwanbana 22 Nov 13

Special operations with Road Safety Education at taxi, bus and train stations.

Road safety Festive season

Road safety goody bags at toll gates. Road safety Festive

Advertorial of defensive driving tips in the media.

Road safety/ communications

In progress

Smarter Road Safety Education

Tasks Responsibility

Time-Frames Budget Remarks

Seatbelt compliance inspections at on-ramps

Road safety Festive season

Road safety officers to address passengers/motorists at roadblocks, taxi ranks, bus depots, etc.

Road safety Festive season

Road safety advertising messaging to commence early in November

Road safety In progress

Smarter Road Safety Education…

Tasks Responsibility

Time-Frames Budget Remarks

Education campaigns on penalties, rights and obligations of motorists at roadblocks, toll gates, weigh bridges.

Road safety 22 Nov

Driver wellness programmes at truck stops Road safety 22 Nov

Prepare messages for road safety desks at community police fora

Involvement of Road Safety Councils? Road safety 25 Nov

Smarter Road Safety Education…

Tasks Responsibility Time-Frame Budget Remarks

Road Safety Communicators’ Forum to be enhanced (bring on-board SADD, AA, N3TC, ER24, NETCARE, 911, etc.)

Mr Ismail

Procure mobile broadcasting vehicle and have it fully branded.

Ms Thibakhoane Festive season

Special media events: ride-alongs, embedded journalism

Mr IsmailMr Ngilana

Festive season

Lights-on campaign with Lead SA. ACEO

Name and shame campaign for habitual offenders/convicted offenders

ACEO

Smarter Communications…

Tasks Responsibility

Time-Frame Budget Remarks

Collaboration with SANTACO, NTA, SABOA, Road Freight Association, South African Long Distance Association.

Approach trucking and bus companies to display roads safety messages.

Collaboration with media on Special Public Announcements (SPA’s)

Approach motor vehicle manufactures for additional monitoring and medical volunteer vehicles.

Driver wellness products for public transport freight and passenger drivers.

Road safety 22 Nov

Smarter Sponsorships…

Including but not limited to…

DoT and sister departments? Provincial and municipal partners? Sister transport agencies? Taxi associations? Road freight? Driver training indsutry? Bus operators? Hospitality industry? Retail motor industry? Rental and leasing fraternity? Fuel companies? Short term insurance industry? Community based organizations? NPO’s, NGO’s and FBO’s? Private sector? Media? …etc…etc.

Smarter Stakeholder Mobilization…?

Personalities, celebrities from sporting world, showbiz and media?

Religious icons?

Political principles?

Business world?

Global Road Safety partners? (MoS)

Smarter Road Safety Ambassadors?

When?

Where?

Who?

How? Innovative approach for 2013/14

MAKING A MEANINGFUL DIFFERENCE!

FESTIVE SEASON LAUNCH?

ITEM DATETo re-visit the Festive 2012/13 evaluation report. 28 OctConduct a SWOT analysis 28 OctObtain MANCO and CEO’s blessings as Step 1 28 OctEngage relevant Units to develop the final draft 5 NovFinalize budgets 5 NovPresent to DoT 1 NovCirculate to LETCOM, RTEC and RTMCC Mid NovImplement, monitor and evaluate Dec/Jan

Critical Timelines

Advertising? (print, electronic, outdoor and social media?)

Road-shows/industrial theatre?

NTP deployment? (all allowances plus accommodation)

Overtime?

Special enforcement equipment?

Road safety material?

Special media events?

Monitoring? (S&T, accommodation)

Other?

Budget?

Thank you…together we are better!