FINALE COPSY

ADIDAS – SUNTEC CITY

CONSUMER PSYCHOLOGY

Keefe Lam 1405579B TD01

FACTS IDEAS LEARNINGISSUE

ACTIONPLAN

A company that offers retail and hospitality (R&H) services is employing a second year RHD student to design the interior of their R&H premises

Find books relating to consumer psychology/marketing segmentation in the library

Read/study “Consumer psychology for dummies” book by Laura Lake

Refer to “Consumer psychology for dummies” book and apply the information on marketing segmentation to my project

The company needs a designer that has a good understanding of consumer psychology thus they are giving an ‘acid test’ to evaluate if I have what it takes for the position in the company

Search for websites relating to consumer psychology/marketing segmentation online

Visit the website:http://www.adidas-group.com/en/group/history/

Refer to this website to fish out consumer behavior information and apply to my project.

I have no knowledge of consumer psychology Read/study “Colorist: a practical handbook for personal and professional use / Shigenobu Kobayashi”by Kobayashi S.

Visit Adidas at Suntec City to draft out their floor plan and get to understand the placement of their products.

Refer to ‘Colorist’ book and apply information on Sensory Stimuli & Influences to my project

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-Search for Information-

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-Evaluate Choices-

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-Purchase Product-

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