Final United Project-1 Final

ChoiceChristopher Cindrich • Zachary McCoy • Andrew Harrison • John DePalma

Deposit Growth

Why Deposits?

Stability and Security

Increase Loan Capacity

Loan/Deposit Ratio Target of 85%

Focused Approach

Bolstered Credit Card

Survey Data

Responder Gender

51%48%

1%

Male Female Other

Responder Age

70%

17%

13%

0-25 25-45 45+

Do Rewards Programs Increase Your Likelihood of Being a Long Term Customer?Most important credit card feature

78%

22%

Yes No

What Is the Most Important Feature When You Are Applying For a Credit Card?

30%

60%

10%

Rewards Program Low Interest RatesCash Back

Current Card United Bank Visa Platinum

Features

•1% Cash Back on All Purchases•Pay Ahead•Fraud Protection•Travel Accident Insurance Up to $250K•Identity Theft Security and Protection

Requirements

•Minimum Gross Income: At Least $36,000 Annually•Homeowners: Net Worth At Least $30,000• $10,000 Liquid Assets

•Non-Homeowners: Net Worth At Least $30,000• $15,000 Liquid Assets

Current Application Process

1.) Download 2.) Print 3.) Complete 4.) Fax5.) Review

Approx. 2/3 weeks

Concerns

•Dense and Difficult Application

• Strict Application Requirements

• Time Inefficient

• Lack of Aesthetic Appeal

The New Standard of Excellence

ZeusYou Are In Control

Pick Your Path Low Interest Rates OR Rewards Program

Simply Low Rates 0% Introductory APR for First 3 Months5.99% for Next 3 Months8.25% Thereafter

The Competition BB&T Bright Low Rate Card - 8.15%-17.15%

* would not release interest rates when called directly

Huntington Bank Low Rate Card - 9.99%-24.99%

Rewards Card - 12.99%-27.99%

Clear Mountain Bank Rewards Card - 9.00-18.00%

Capital One Quicksilver Low Rates Card - 12.9% or 17.9% or 22.9%

Earn Rewards. Your Way!

Earn• Initial Sign-Up• Opening Additional United Accounts• Spending• Referrals• Making Timely Payments• Preferred Local Vendors • Seasonal Double Point Specials/Higher Cash-Back

Redeem

• Auctions & Sweepstakes-Merchandise-Event Tickets-Gift Cards/Cash Prizes

• Classes (30 minutes)• Charity Donations• Local Businesses

Online Application

Mitigate Obstacles

Accessibility

Transparency

Secured Credit Card

One Hub

Cross-sell to new and current customers

Questions