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ChoiceChristopher Cindrich • Zachary McCoy • Andrew Harrison • John DePalma
Deposit Growth
Why Deposits?
Stability and Security
Increase Loan Capacity
Loan/Deposit Ratio Target of 85%
Focused Approach
Bolstered Credit Card
Survey Data
Responder Gender
51%48%
1%
Male Female Other
Responder Age
70%
17%
13%
0-25 25-45 45+
Do Rewards Programs Increase Your Likelihood of Being a Long Term Customer?Most important credit card feature
78%
22%
Yes No
What Is the Most Important Feature When You Are Applying For a Credit Card?
30%
60%
10%
Rewards Program Low Interest RatesCash Back
Current Card United Bank Visa Platinum
Features
•1% Cash Back on All Purchases•Pay Ahead•Fraud Protection•Travel Accident Insurance Up to $250K•Identity Theft Security and Protection
Requirements
•Minimum Gross Income: At Least $36,000 Annually•Homeowners: Net Worth At Least $30,000• $10,000 Liquid Assets
•Non-Homeowners: Net Worth At Least $30,000• $15,000 Liquid Assets
Current Application Process
1.) Download 2.) Print 3.) Complete 4.) Fax5.) Review
Approx. 2/3 weeks
Concerns
•Dense and Difficult Application
• Strict Application Requirements
• Time Inefficient
• Lack of Aesthetic Appeal
The New Standard of Excellence
ZeusYou Are In Control
Pick Your Path Low Interest Rates OR Rewards Program
Simply Low Rates 0% Introductory APR for First 3 Months5.99% for Next 3 Months8.25% Thereafter
The Competition BB&T Bright Low Rate Card - 8.15%-17.15%
* would not release interest rates when called directly
Huntington Bank Low Rate Card - 9.99%-24.99%
Rewards Card - 12.99%-27.99%
Clear Mountain Bank Rewards Card - 9.00-18.00%
Capital One Quicksilver Low Rates Card - 12.9% or 17.9% or 22.9%
Earn Rewards. Your Way!
Earn• Initial Sign-Up• Opening Additional United Accounts• Spending• Referrals• Making Timely Payments• Preferred Local Vendors • Seasonal Double Point Specials/Higher Cash-Back
Redeem
• Auctions & Sweepstakes-Merchandise-Event Tickets-Gift Cards/Cash Prizes
• Classes (30 minutes)• Charity Donations• Local Businesses
Online Application
Mitigate Obstacles
Accessibility
Transparency
Secured Credit Card
One Hub
Cross-sell to new and current customers
Questions