Final presentation

Microblogging: Changing our Reading Habit

Zou ZhileiMSPC_3550

Microblogging

Jaiku

Picture from: http://www.designvsart.com/blog/2007/10/10/jaiku-interface-design/

Picture from: http://bomega.com/2007/07/01/pownce-invitations-get-yours-here/

Pownce

Picture from: http://www.webnewly.com/?p=392

Placeshout

Picture from: http://gadgetsrepublic.com/an-english-guide-to-sina-weibo

Weibo

Picture from: http://blog.twitter.com/2012/07/simpler-search.html

Twitter

1.Compared with conventional blogging, microblogging is easier, faster and more

immediately accessible. 2.Microblogging platform enable its users to

send and read text-based messages of up to a certain quantity of characters.

3. Microblogging includes the ability to send messages, audio, video, and even

attached files.

What is the common feature of microblogging?

Picture from http://www.coloribus.com/adsarchive/prints/volkswagen-passat-long-text-13292555/

Picture from http://www.tompreuss.com/2010/07/06/lance-armstrong-tweets/

•People are more likely to be attracted by an exaggerated or sensational title.

•People are losing patience to finish reading a long text.

Microblogging is changing our reading habit

•People begin to resist thinking depth and breadth during browsing through the microblogs.

•Most of the tweets are very simple and concise because of the limited characters, which will weaken our abilities to understand a profound book.

Other social media toolsPeople creating: blogs, podcast

People connecting: social networks and virtual worlds

People reacting to each other: forums, ratings, and reviews

People organizing content: tags

Accelerating consumption: RSS and Widgets

What’s the common feature of these social media tools?

• Simple

•Concise

•Easy accessibility

Back to the microblogging

It cannot be denied that microblogging is a relatively new craze that’s hailed as conventionalBlogging’s easier, faster, and more immediately accessible cousin.

However…

We should avoid to get stuck in the 140 words.

Reference

•Safko Lon. 2010. Social Media Bible. Wiley & Sons, Inc., Hoboken, New JerseyISBN: 978-0-470-62397-8(paper)•Dan Zarrella and Alison Zarrella. 2011. The Facebook Marketing Book. O’ Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472 ISBN: 978-1-449-38848-5•Damian Ryan & Calvin Jones. 2009. Understanding Digital Marketing. 525 South 4th Street, #241 Philadelphia PA 19147 USA. ISBN: 978-0-7494-5389-3