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8/7/2019 Facebook Leads Top Website Engagement
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Home » Facebook Leads Top Website Engagement
Facebook represents the largest share of time spent by
US internet users of the top five most-visited websites, according to a new white paper fromcomScore. “The 2010 US Digital Year in Review” indicates that Facebook increased its share of
total US internet time 71% between December 2009 (7.2%) and December 2010 (12.3%).
Facebook Only Top 5 Site to Boost Engagement
Facebook is the only one of the top five US internet sites by audience to significantly increase its
share of total US internet time between December 2009 and December 2010. Microsoft remained
roughly flat at around 6%, while AOL slightly dropped from a little more than 4% to a little less
than 4%.
Meanwhile, Google Sites slightly increased its internet time share to wind up accounting for close
to 10%, and Yahoo went from a little more to a little less than the 10% mark.
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book Leads Top Website Engagement http://www.marketingcharts.com/direct/facebook-leads-top-web
2/10/2011
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SocNets Gain on Portals
While US internet users continue to spend the largest
percentage of their online time visiting portals, social networking is steadily growing as portalsstart to slip. Between December 2009 and December 2010, portals lost about 6% of their online
time share, dropping from 21.6% to 20.4%. During the same time period, social networks
increased their online time share by 36%, rising from 10.6% to 14.4%.
The entertainment category ranked third with a 12.6% share, up 7% from 11.8%. Web-based
email followed with an 11% share, down 12% from 12.5%.
Web-based Email Use Declines
As communication platforms and devices continue to
proliferate, the usage of web-based email has begun to decline, particularly among younger
consumers who are increasingly shifting toward instant messaging, social media, and mobile
communications. Total web-based email usage declined 8% in the past year, with the most
precipitous decline occurring among 12-17-year-olds (down 59%).
Usage also declined marginally among 18-24-year-olds (1%), and larger declines were seen
among 25-34-year- olds (down 18%), and 35-54-year-olds (down 12%).
In contrast, however, web-based email usage actually gained among 55-64-year-olds (22%) and
among those age 65 and older (up 285). comScore analysis indicates continued internet adoption
by these older age segments contributed to their increased usage of web-based email.
Americans Mobilize for Email
While web-based email has witnessed a general decline during the past year, other recent
comScore analysis indicates email usage via mobile devices has experienced significant growth,
driven largely by increased smartphone adoption. In November 2010, 70.1 million mobile users
(30% of all mobile subscribers) accessed email on their mobile devices, an increase of 36% from
the previous year. Daily usage of email showed an even greater increase, growing 40% as 43.5
million users turned to their mobile devices for email.
Related topics: Online Networks, Media Department, Measurement/Analytics, Research, Youth,
Top US Web Properties, Online, Integrated/Cross-Media/Convergence , Entertainment,
Behavioral Marketing, Interactive, Blogs, Demographics, Elderly, E-Commerce, Direct,
Feb 9-11
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book Leads Top Website Engagement http://www.marketingcharts.com/direct/facebook-leads-top-web
2/10/2011
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book Leads Top Website Engagement http://www.marketingcharts.com/direct/facebook-leads-top-web
2/10/2011
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