Facebook Basics Understand the best practices behind making your Facebook presence a useful...

Facebook Basics

Understand the best practices behind making your Facebook presence a useful marketing tool.

• Different types of pages • Basics of submitting a quality Facebook post• Importance of images and photo albums

Webinar

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VA-1

What: VA-1, 2013

When: November 18-20

Where: Hampton Roads Convention Center

Host Hotel: Embassy Suites Hotel

www.VATC.org/VA1

VTC Digital Marketing

Dave NeudeckDigital Marketing Directordneudeck@virginia.org

Mary BishopDigital Marketing Managermbishop@virginia.org

Robin MamunesDigital Marketing Content Coordinatorrmamunes@virginia.org

Casey HigginsDigital Marketing Content Specialistchiggins@virginia.org

Tom KirkMultimedia Specialisttkirk@virginia.org

Facebook in 2013

Facebook Basics

Research

•Know Your Audience

•Observe Your Competitors

•Learn from the Best

•Find Messages that Work

Facebook Basics

Have a Purpose & Message• Who are you? Why should I care?

• Sharing Trip Ideas

• Responding to Questions

• Deals and Exclusive Offers

• Community Participation

Facebook Basics

Time• Time to Prepare Posts

• Time to Monitor Feedback

• Time to Test

• 2 to 3 hours a week for small business

• 20+ hours for larger DMO

Facebook Basics

Calendar of Ideas and Image Bank

•One to Two months worth of posts

•Posts based on High Quality Images

•Supporting Content on Website

Facebook Basics

Set Goals•Be Realistic

•See What Others are Achieving

•Engagement Metrics

Facebook Basics

Measure & Test•Learn Facebook Insights

•Test Messages Often

CASEY

Facebook Page Types

Dave

Facebook Page Setup

Casey

Facebook Post – Do’s

Dave

Facebook Post – Examples

Dave

Facebook Images/Albums

Scoring a Facebook Post

NOTE: This is VTC internal use only. This is not an industry standard. For comparison purposes only.

• $0.50 per Like• $1 per Comment• $3 per Share• $5 Click Through

Likes 1862Comments 58Shares 324Clicks 1275Value $8,336.00 Reach 58688

per reach $0.14

Likes 2986Comments 54Shares 370Clicks 6078Value $33,047.00 Reach 273024

per reach $0.12

Likes 819Comments 14Shares 161Clicks 46Value $1,136.50 Reach 35184

per reach $0.03

Likes 6208Comments 187Shares 784Clicks 8838Value $49,833 Reach 539648

per reach $0.09

Boost!

Advertising on Facebook

• Set an annual budget• Monitor your posts for about 2 hours• Boost or Promote your best posts!• Monitor to make sure results are holding.• Pause Promotion if results are not good• Add more if results are great

Questions

Dave NeudeckDigital Marketing Director dneudeck@virginia.org

Casey Higgins

Digital Marketing Content Specialistchiggins@virginia.org