Embed Size (px)
Citation preview
Facebook Basics
Understand the best practices behind making your Facebook presence a useful marketing tool.
• Different types of pages • Basics of submitting a quality Facebook post• Importance of images and photo albums
Webinar
Please Mute your Lines
Ask Questions through Question tool
VA-1
What: VA-1, 2013
When: November 18-20
Where: Hampton Roads Convention Center
Host Hotel: Embassy Suites Hotel
www.VATC.org/VA1
VTC Digital Marketing
Dave NeudeckDigital Marketing [email protected]
Mary BishopDigital Marketing [email protected]
Robin MamunesDigital Marketing Content [email protected]
Casey HigginsDigital Marketing Content [email protected]
Tom KirkMultimedia [email protected]
Facebook in 2013
Facebook Basics
Research
•Know Your Audience
•Observe Your Competitors
•Learn from the Best
•Find Messages that Work
Facebook Basics
Have a Purpose & Message• Who are you? Why should I care?
• Sharing Trip Ideas
• Responding to Questions
• Deals and Exclusive Offers
• Community Participation
Facebook Basics
Time• Time to Prepare Posts
• Time to Monitor Feedback
• Time to Test
• 2 to 3 hours a week for small business
• 20+ hours for larger DMO
Facebook Basics
Calendar of Ideas and Image Bank
•One to Two months worth of posts
•Posts based on High Quality Images
•Supporting Content on Website
Facebook Basics
Set Goals•Be Realistic
•See What Others are Achieving
•Engagement Metrics
Facebook Basics
Measure & Test•Learn Facebook Insights
•Test Messages Often
CASEY
Facebook Page Types
Dave
Facebook Page Setup
Casey
Facebook Post – Do’s
Dave
Facebook Post – Examples
Dave
Facebook Images/Albums
Scoring a Facebook Post
NOTE: This is VTC internal use only. This is not an industry standard. For comparison purposes only.
• $0.50 per Like• $1 per Comment• $3 per Share• $5 Click Through
Likes 1862Comments 58Shares 324Clicks 1275Value $8,336.00 Reach 58688
per reach $0.14
Likes 2986Comments 54Shares 370Clicks 6078Value $33,047.00 Reach 273024
per reach $0.12
Likes 819Comments 14Shares 161Clicks 46Value $1,136.50 Reach 35184
per reach $0.03
Likes 6208Comments 187Shares 784Clicks 8838Value $49,833 Reach 539648
per reach $0.09
Boost!
Advertising on Facebook
• Set an annual budget• Monitor your posts for about 2 hours• Boost or Promote your best posts!• Monitor to make sure results are holding.• Pause Promotion if results are not good• Add more if results are great
Questions
Dave NeudeckDigital Marketing Director [email protected]
Casey Higgins
Digital Marketing Content [email protected]
