View
115
Download
0
Category
Preview:
Citation preview
Richard Crawford-Small
Create
Compelling
Customer
Experiences
excellence.
change culture
simplify pathway
embrace technology
tell me what you sell
your answer determined your value
Create
Compelling
Customer
Experiences
The New Competitive Landscape
1. CommoditiesThe material is the offering
2. GoodsThe product is the offering
3. ServicesThe operation is the offering
4. ExperiencesThe event is the offering
5. Transformations The individual is the offering
New substances are discovered
New inventions are discovered
New procedures are created
New themes are depicted
New paradigms are determined
great. now what?
@rcsconsulting
1.commit to the change
2. make a map
3. simplify the journey
change culture
simplify pathway
embrace technology
embrace technology
Create
Compelling
Customer
Experiences
thank you
@rcsconsulting
Recommended