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CASESTUDY:ExternalCommunications
Thebrief:Amajorinternationallawfirmhadinvestedinapurpose‐builtstateoftheartnewinternationalheadquartersthatincludedmanyenvironmentalinnovationsthatwerebeingappliedforthefirsttimeinEurope.Thebuildingwouldbe'launched'withthreelauncheventsforclientsandwouldincludeongoingengagementwithkeyincludingthenationalandindustrymedia.
2NewMedium 2
Whatwedelivered:WeworkedcloselywiththeclientthroughouttheplanningofPRandmarketingcommunicationstoensurethatthevideointegratedwith,andleveragedfrom,theplannedactivities.Wefilmeda'GrandDesigns'stylevirtualtourofthenewheadquarterswhichincorporatedkeygraphicalmessagestohelpmeettheobjectiveofestablishingthenewbuildingasanewinternationalheadquartersforanewly‐emergedmarketleader.Wescripted,filmedandproducedavideonewsreleaseaboutthebuildingfeaturingexpertthirdpartycommentary,interviewswithseniormanagementandvisuallyinterestingshotsthatwasprovidedtothemediaonUSBfobs.Broadcastqualityb‐rollclipswerealsoprovidedtothemediaforuseintheirownnewsproductions.Tocreateavisualidentityforthevideocontent,aParkourdancerwashired,dressedasaLawyer,andfilmedperformingacrobaticstuntsinandontopofthenewbuilding.Thiswasplayedonloopwiththevirtualbuildingtouronover40plasmascreensateachofthelaunchevents.Itwasalsousedtoengagewiththemedia,toexciteemployees,forviralmarketingandasthevisualidentityforallfuturevideocommunicationactivities.
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""NewMediumprovidedanexcellentserviceforaverydemandingprojectwithtightdeadlines.Fromprojectplanningthroughtoshootingandediting,thefilmteammetallourrequirementsanddeliveredverycreativeandhighqualitycontent"
ToemphasizethecentralLondonlocation,time‐lapsefootageoftheviewfromthebuildingasdayturnstonightwascapturedandusedatthelaunchpartyonlargescreensinkeyareas.Longerinterviewswithkeycontributorswerecapturedduringthefilmingprocessandarchivedinadigitallibraryforpotentialfutureuses,suchastoengageemployeeswithanimpendingcyclingtoworkscheme.Sincetheeventthevirtualtourhasbeenre‐editedtofocusontheenvironmentalaspectsofthenewbuildingandusedtobriefarchitectsinotherinternationallocationswherethefirmisincreasingitspresence.
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