Event Marketing- Gaining Visibility via the iReach Product

“Event Marketing--Gaining Visibility

Through Social News”

The iReach Product Launch

Michael Crumley, Senior Manager, PR Newswire Amanda Eldridge, Director, Strategic Channels, PR Newswire Suzanne Carawan, Vice President, Global Marketing, etouches

Planner Challenge

• Planners asked to do more and more

• More competition exists for prospective attendee and attendee’s attention and share of wallet

• Most planners are on their own to figure out how to use social and content tools

Content Challenge

• Many point solutions for content

• Freemium has taken over the world

• Little understanding of SEO and SEM

• Few planners are adding banner ad and social media paid placement into their promotion budgets

Marketing Challenge

• Little segmentation and messaging

• Few events have seen content as a new form of revenue generation

• Few events have seen content as one of the new value-adds and benefits of coming to the event

• Missing an opportunity to bundle together content and networking/education opportunities

Example: Tradeshow

• Event organizer uses content distribution to announce highlights, dates, central attractions & speakers

• Event organizer sells package to exhibitors to better distribute their product launch announcements and provides them with a value-add fee-based package:

– News release distribution

– Exhibitor directory listing and page with content

– Exhibitor appointments

– Exhibitor-sponsored roundtables, lounges, etc

Drive web site traffic and enhance online

visibility of your event

PR Newswire and eTouches

Michael Crumley, Sr. Manager, SME Program

PR Newswire

Who is PR Newswire?

PR Newswire pioneered the commercial news distribution industry nearly 60 years ago and continues to be the leader in innovative communications and marketing services.

We connect you with your

audiences everywhere.

PR Newswire – THE GLOBAL LEADER

Ranked #1 in online visibility Ranked #1 in reach and traffic Ranked #1 in social media interaction

etouches Extends its Event

Marketing Communications

Capabilities with PR Newswire

The PR Newswire-powered product will extend

etouches' event platform and allow event marketers

and organizers to:

• Bolster search engine rankings

• Gain visibility for their event's speakers, exhibitors,

and content program

• Drive registration and potential media coverage

Through PR Newswire's iReach platform, which

seamlessly integrates with etouches' platform, event

organizers, marketers and exhibitors are able to

disseminate important event-related information to

over 1,500 web sites and social media sites, achieve

higher search engine rankings, increase event

awareness and drive traffic to the event website.

The Lifecycle of a Piece of Content

From submission to transmission

Amanda Eldridge, Director, Strategic Channels

PR Newswire

Submission

• Content is submitted though

the iReach/etouches platform.

• Distribution level selected is

WebReach with SocialPost.

• An image is also included with

the content.

Transmission

• Content is delivered to the Editorial team who then begins to process the text and image.

• Content is tagged in an XHTML editor and coded for applicable trades.

• The Multimedia Desk is working on the image at the same time.

• Both content and image are then transmitted to online databases.

• Ten minutes after the initial transmission the first tweet is sent.

• The second tweet is sent two hours later.

• The final tweet is sent four hours later.

Distribution Placement and Reporting

After transmission, content is readily available through search engines.

Visibility can then be measured via PR Newswire’s ReleaseWatch™ Reporting.

What is Content Marketing?

“Content marketing is a marketing

technique of creating and distributing

relevant and valuable content to attract,

acquire, and engage a clearly defined

and understood target audience - with the

objective of driving profitable customer

action.”

-Joe Pulizzi

Content Marketing Institute and Founder of Junta42

“If you’re not content

marketing, you’re not

marketing”.

- Joe Pulizzi, Content Marketing Institute

What is iReach? iReach is the budget friendly, content distribution

platform. An affordable, easy solution for sharing your

news with your key audiences and potential customers

online.

• Choose from several online news release

distributions

• Write release via integrated wizard (simple form

page)

• Pay via credit card

• Submit

Your release will be distributed within 24-hours, or you

can choose your distribution date and time.

https://ireach.prnewswire.com/etouches/

Product Options

iReach product options to meet your needs:

WebReach online distribution network

consists of 1,500+ websites, databases and

online services.

Reporting - ReleaseWatch

ReleaseWatch

ReleaseWatch is a report that's

generated every time a Web Reach or

Web ReachPLUS product is sent

through iReach. It is sent via email, and

includes links to where the full text of a

release appears on some of the over

1,500+ sites we sample for the report.

ReleaseWatch contains:

• Links to websites that display the full

text of your release on their site

• An average of almost 200 links per

report

Your Story’s Potential Reach

Web coverage

Traditional media Social media

Your

Release

Social Media Tools

Turn your press release into a hub for

social media sharing.

Readers can share your news through

popular sites, such as:

• Facebook

• Twitter

• LinkedIn

• Google +

• and more!

• Increase visibility

• Higher search results ranking

• Extend message life

Get Lasting Visibility with Search Engine

Optimization (SEO)

So how do I get started?

COMPLETE FREE REGISTRATION at

https://ireach.prnewswire.com/etouches/

• Terms and Conditions

• eMail verification

Submit an order

1 – Select the product

https://ireach.prnewswire.com/etouches/

Getting Started is as easy as 1-2-3

2 – Complete the “order” page

https://ireach.prnewswire.com/etouches/

• Contact Information

• Copy for press release

• Timing of distribution

• Etc.

• Submit

Getting Started is as easy as 1-2-3

3 – Preview your copy

https://ireach.prnewswire.com/etouches/

• Agree to Terms & Condition

SUBMIT!!!

We connect you with your

audiences everywhere.

To try it, go to the iReach-etouches website

Follow etouches:

Twitter, Facebook, LinkedIn

Follow etouchesevents:

Vimeo, SlideShare & YouTube