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Brand Target AudienceObjectiveChallenge
Digital Marketing Campaign: “Street Dreams”
Erin Newby
brand campaigntarget audienceobjective
Levi“Street Jeans”16-23 year olds in an urban settingTo have a more consumer involved digital campaign which
associates fun and social media synonymously with Levi.
Brand CampaignTarget AudienceObjective
big idea
target
Brand CampaignTarget AudienceObjective
campaigncampaign
#streetjeans
Brand CampaignTarget AudienceObjective
strategy
Content
Targeted Communication Content Distribution
Brand CampaignTarget AudienceObjective
tactics
Social Media
continuing the
campaign
budget
$40 billion
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