eRetail 2011 - Laurens van den Oever - GfK Retail & Technology

GfK Retail and Technology The Netherlands 23 March 2011

And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…

LaurensLaurens van den Oevervan den OeverCommercial Commercial DirectorDirector GfKGfK RetailRetail and and TechnologyTechnology

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

Bricks Bricks onlyonly

Pure Pure PlayersPlayers

BricksBricks&&onlyonly PlayersPlayers

offlineoffline onlineonline

&&Clicks Clicks

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

Forecast off/online 2010-2015Binnen gemeten Non-food markten GfK

GfK Retail and Technology The Netherlands 23 March 2011

Online aandeel verdubbeld tussen jan08-dec10

GfK Retail and Technology The Netherlands 23 March 2011

offline online

Elk assortiment is multichannel…

Pakketreizen

autovakanties

Weekendje weg

wintersport

autovakanties

Cruise

Groepsrondreizen

Busreis

GfK Retail and Technology The Netherlands 23 March 2011

Online/offline aankoop wasmachines Nederland

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…

OfflineOffline vsvs OnlineOnlineOfflineOffline vsvs OnlineOnline

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

4

5

6

jan 10 feb 10 mrt 10 apr 10 mei 10 jun 10 jul 10 aug 10 sep 10 okt 10 nov 10 dec 10 jan 11

Traditional Sales 14 262 1.280 2.752 1.590 1.413 1.940 3.041 3.688 4.456 5.712

Internet Sales 0 16 102 270 201 230 800 702 870 1.261 2.097

0

1

2

3

GfK Retail and Technology The Netherlands 23 March 2011

10

12

14

16

0

2

4

6

8

feb

09

mrt

09

apr

09

mei

09

jun

09

jul

09

aug

09

sep

09

okt

09

nov

09

dec

09

jan

10

feb

10

mrt

10

apr

10

mei

10

jun

10

jul

10

aug

10

sep

10

okt

10

nov

10

dec

10

jan

11

Traditional Sales 4.75 1.34 887 1.09 2.52 14.8 2.06 1.45 5.46 3.26 13.4 2.44 1.84 1.57 1.78 6.73 3.98 13.4 3.69 2.82 3.15 3.83 6.27 6.60

Internet Sales 402 380 578 1.28 913 915 500 536 708 783 1.58 1.03 928 1.68 1.34 1.66 1.49 2.83 1.32 1.71 1.44 2.03 2.69 1.76

GfK Retail and Technology The Netherlands 23 March 2011

120

140

160

180

Index omzetontwikkeling Bricks&clicks vs PureplayersNon-food markten GfK Retail and Technology ex travel

60

80

100

120

January

2010

February

2010

March

2010

April 2010 May 2010 June 2010 July 2010 August

2010

September

2010

October

2010

November

2010

December

2010

Click&Mortar Online

Pureplayers

GfK Retail and Technology The Netherlands 23 March 2011

34

10 12

60%

70%

80%

90%

100%

Omzet verhouding Bricks&clicks vs PureplayersNon-food markten GfK Retail and Technology ex travel

8784

0%

10%

20%

30%

40%

50%

60%

January 2009 - December 2009 January 2010 - December 2010

Pureplayers

Click&Mortar Online

Traditional Sales

GfK Retail and Technology The Netherlands 23 March 2011

Current participants: 1300 point of sales (online and offline)Current participants: 1300 point of sales (online and offline)

GfK Retail and Technology The Netherlands 23 March 2011

100,0%

110,0%

120,0%

Offline 09/10 Online 09/10 Offline 10/11 Online 10/11

Index omzetontwikkeling reisbureaus vs direct sellers

50,0%

60,0%

70,0%

80,0%

90,0%

53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51

GfK Retail and Technology The Netherlands 23 March 2011

Relatie zoekgedrag Griekenland online versus boekingen offline

12000

14000

16000

18000

20000

0

2000

4000

6000

8000

10000

GfK passagiers

Zoover clicks

GfK Retail and Technology The Netherlands 23 March 2011

And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…

Toegang Toegang vsvs BezitBezit

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…

OnlineOnline drijft drijft OfflineOffline

((fashionfashion MEP case)MEP case)

GfK Retail and Technology The Netherlands 23 March 2011

GfK Retail and Technology The Netherlands 23 March 2011

And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…And the winner is…

Innovatie opent Innovatie opent distributiedistributiedistributiedistributie

GfK Retail and Technology The Netherlands 23 March 2011

Thuiswinkel leden: verwachting via andere kanalen producten/diensten te verkopen

Basis = n=55Vr: In welke mate verwacht u in 2011 ook via mobiel en applicaties en widgets te gaan verkopen?

GfK Retail and Technology The Netherlands 23 March 2011

Opmars smartphones: 75% aandeel per verkocht toestel

GfK Retail and Technology The Netherlands 23 March 2011

3

4

Th

ou

san

ds

0

1

2

Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5

GfK Retail and Technology The Netherlands 23 March 2011

40%

60%

80%

100%

120%

140%

160%

M18-24

V18-24

M25-34

V25-342+ hh

met kleine kinderen

oudere kinderen

Tablet Tablet bezitbezit vs vs aanschafplannenaanschafplannenmaartmaart 20112011

0%

20%

40%

M35-49

V35-49

M50+

V50+inkomen laag

inkomen midden

inkomen hoog

1 persoons hh

bezit

aanschafplan

Bron: Intomart GfK

GfK Retail and Technology The Netherlands 23 March 2011

OpmarsOpmars Web TV in 2011Web TV in 2011

1.870.000(+5,7%)

1.926.000(+3%)

1.865.000(-3,2%)

1.845.000(-1%)

150.000420.000

885.000

1.720.000

1.506.000

980.000

620.000

1.225.000

2009 2010 FC 2011 FC 2012

GfK Retail and Technology The Netherlands 23 March 2011

WEB TV Huishoud Penetratie Forecast 2009 t/m 2013

60%

80%

100%

WEB TV

2%

8%

20%

36%

56%

0%

20%

40%

60%

2009 2010 FC 2011 FC 2012 FC 2013

GfK Retail and Technology The Netherlands 23 March 2011

Bedankt voor uw Bedankt voor uw aandacht!aandacht!aandacht!aandacht!