Engage, Interact and Grow with Social Media with Allan and Farshid

A Review of Best Practices

Engage, Interact and Grow with Social Media

Welcome!

! Allan Pulga, Manager of Communications @poonisms ! Farshid Zavosh, Manager of Partner Programs

@farsh_tweets

Format: •  30 min presentation: Social Media strategy and best

practices •  20 min open discussion: What has worked for you? •  We’ll also post a follow-up “Social Media Cheat Sheet” of

highlights from this presentation on iQmetrix.com/events/retail-summit

iQmetrix’s Audiences

Who are your company’s audiences?

•  Customers •  Partners

•  Potential Employees •  Advertisers?

•  Who else?

•  How can you provide value to your audience?

Which social networks does iQ use?

iQ Blog iQmetrix.com/industry-news-and-views

Marketing ≠ Social media

Your brand personality

How do you want customers to perceive you?

ss

Which social networks should you use?

Your Company

Social media growth

Relationship Management

Collaboration Build Reach Conversation

The key is to listen…

Social media: Listening

Social media: Timing

The key is to listen…

Social Media: Tracking Results

! Campaign Reach ! Frequency

! Social Reach ! Clicks

! Actions

Twitter best practices:

! Short handle ! HootSuite or TweetDeck

! Repeat your tweets; time of day ! Use hashtags; see what’s trending

! URL shortener (e.g. bitly.com)

! Follow back ! Twitter lists

Twitter by the numbers:

! 140M+ users ! 55% use Twitter on mobile, 40% growth by Q

! Users send 1B Tweets every 3 days ! 60% of users tweet; 100% are listening.

! 79% follow brands to get exclusive content.

! Super Bowl 2012 , 1/5 ads had a hashtag. ! Promoted Tweets: avg. engagement 1-3%

Cautionary Tales: Twitter

! #McDStories ! @BicForHer

! #Rogers1Number

Pinterest: Worth it?

Social media is not your brand’s savior.

! Don’t put all your eggs in the social media basket; complement existing channels.

! Human matters: Your customers still want answers over the phone and in-store service and support.

Social media is not your brand’s savior.

Originality & Authenticity

“The opportunity lies in doing things differently. Invest in great content based on real insights and stay flexible.” -Seth Simonds, Social Innovation Director, Mullen advertising agency (via Advertising Age)

“People want to deal with people, not companies. When

companies tweet in a human voice, in a meaningful way, they can establish relationships that are stronger than on other social platforms because they are in real time and ongoing.” - B.L. Ochman , President, Whatsnextonline.com

“Social engagement is the new SEO.” – Fast Company

! Google’s new algorithms (Aug. 2012) consider your brand’s appearance in social media interactions (both peer-peer and peer-brand) when determining your website’s rank.

“This is what social really needs to be: a method of creating real value for customers, connecting them deeply and efficiently with the information they need to become – and then stay – satisfied, long-term customers of the companies and brands that matter to them.”

– Tom Kelly, President and CEO, Moxie Software (via Forbes)

Questions?

Fire away! (20 minutes for Q&A) •  Our question for you: How has your company

successfully used social media to drive sales, engagement and repeat business?

•  Email/tweet additional questions or best practices to:

AllanP@iQmetrix.com @poonisms FarshidZ@iQmetrix.com @farsh_tweets

iQ Social Media Cheat Sheet

! Scan for highlights of this presentation:

iQmetrix.com | 1.866.iQmetrix

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