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8/9/2019 em naukri.pptx
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Karthik Nadar
Sachin Jadhav
Niha Shaikh
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Indian job portal
Founded in March 1997
Listed in BS ! NS
"ent public in Nove#ber $%%&
's o( #arch )1 $%%9* had database o(
$+ #n re,istered job seekers ! over
7%%%% job listin,s $%%-.$%%9 serviced appro/ )0%%%
corporate custo#ers
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About:
Founder Sanjeev
Bikhchandani
For#erl2 3orked (or
456LIKS* 8SK In 199%* set up
L'NM'6K ! INF5
8
1997 Naukri:co#
(or#ed
Finalist (or 6NS; !
<5=N8
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PORTFOLIO OF INFOEDGE:ore business Naukri:co#
Supported b2 >='6'N8L
Naukri,ul(:co#
Firstnaukri:co#
5ther business
99acres:co# allcheckdeals:co#
Jeevaksathi:co#
Shiksha:co#
Brijj:co#
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Investee co#panies
?o#ato:co#
'pplect learnin, s2ste#s
@olic2baAaar:co#
M2dala:co#
anvera:co#
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;he 6'M
;he 5@@=6;=NI;<
N5=N;6
INI;I'L 6'F;
;=6NIN8 @5IN;
S;'6;
865";4 INS;56S
F5=S
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Why Naukri was formed
;hose da2s* In o((ices there 3ere no partitions @eople 3ould openl2 talk about jobs that 3ere available
or slippin, a3a2* the2 discussed opportunities
Nobod2 3anted to leave or Cuit as thet 3ere contented
3ith their packa,es and pro(ile Jobs 3ere plent2 but never advertised on a lar,e scale
Massive #arket scattered in the 46 depart#ents
Job seekers and recruiters both 3ere hi,h but e/plorationopportunities 3ere lo3
Internet 3as the ri,ht a,,re,ator
Shorta,e o( capital also a #ajor drive (or online business
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I!itia" #ears
Initiall2* naukri ran ads appearin, in ne3spapers In the initial 2ears o( Naukri* the challen,e 3as
one o( Internet access: ;hose 3ere still earl2
da2s o( the Internet and access 3as onl2 throu,h
a dial.up #ode# and the then State.o3nedSNL 3as the #onopol2 provider:
'ccordin, to Sanjeev* in the initial 2ears* there
3ere onl2 10*%%% Internet accounts and so thechallen,e 3as one o( #arket siAe (irst:
;he other challen,es 3ere in(rastructure related*
access to capital and poor Internet access:
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Pro$ress:
Naukri decided to take the co#pan2 public in $%%&:
' (e3 other Indian dot.co# ventures had listed in the =S:
But the2 decided to list in India because Naukri* as abrand* 3as 3ell.kno3n in the countr2:
;he I@5 3as success(ul and 3as subscribed over +0
ti#es:
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RI%&%:
5@6';I5N'L 6ISKS
ata securit2
;echnical (ailures in servers can lead to interruptions o( 3ebsiteand lead to corruption o( data and securit2 breaches
o#pan2 has initiated a pilot project (or to establish secondar2
site as a precaution
5bsolescence
Bein, technolo,2 driven there is al3a2s a risk o( innovation or
product develop#ent
o#pan2 re#ains alert about latest technolo,2 to overco#e the
risk
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S;6';8I 6ISKS
o#petition risk
In(o ed,e continuousl2 tracks co#petition in all the businessesand sta2s prepared (or the challen,es
ependenc2 6isk
o#pan2 relies heavil2 on recruit#ent business (or pro(its andcash (lo3s
Invest#ent 6isk
o#pan2 has #ade rs $-)0 #illion invest#ents into start ups
;heres a probabilit2 that entire invest#ent #a2 not ,enerate
returns
;hese are calculated risks 3hich is part o( co#pan2s ,ro3th
strate,2
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FIN'NI'L 6ISKS
;a/ issueso#pan2 has (e3 inco#e ta/ and service cases
pendin, 3hich i( lost #a2 i#pact (uture cash in(lo3s
4o3ever none o( these are #aterial in a#ount
6@
;o pro#ote e((eciencies* co#pan2 has pro#oted
6@ across its activities
'n2 errors in billin, or (inancial reports in 6@
s2ste# could a((ect co#pan2s billin, and statutor2
reportin,
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M'N@5"6 ! 68=L';56< 6ISKS
'ttrition bein, kno3led,e driven in business an2si,ni(icant increase in peoples attrition #a2 a((ect
course o( business
ontent liabilit2 Most portals rel2 on in(or#ation
posted b2 users
So (raudulent postin,s* spa##in, etc #a2 a((ector da#a,e co#pan2s reputation and #ake it
vulnerable to clai#s
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'AR&ETING %TRATEGIE%(%)**E%%FA*TOR%:
;he resu#e service (or job seekers indicates
naukri:co# has tried activel2 to provide
custo#er (ocused services
It (acilitates 3hat it o((ers
Success is a lot (ro# sales (orce to ,et
business (ro# recruiters* and to stren,then
this* it has a sales (orce incentive sche#e
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Better understandin, o( both recruiters
and job seekers
;ie ups 3ith other sites (or tra((ic
increase 'dvertisin, b2 print #edia and
;elevision ads
evelopin, custo#er as co.producer
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SWOT
ANALYSIS
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S;6N8;4S
It has (irst #over advanta,e* it 3as the (orerunner in
usherin, the chan,e in the 3a2 indians looked at job
huntin, Its no#enclature has received acceptance a#on,
indians
/perience o( bein, in the #arket (or #ore than
decade 4as a lar,e #arket share
6anked as Indias no:1 job site
Lo2alt2 o( clients due to si#plicit2 o( 3eb desi,n
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"'KNSS
Lar,e nu#ber o( e#plo2ees
o#pan2 incurs hi,h cost o( #aintainin, and
#ana,in, sales (orce ie 0-D o( total cost
;here is hi,h level o( attrition
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5@@56;=NI;IS
Internet users increasin, da2 b2 da2 and
thus scope o( online recruit#ent is
increasin, da2 b2 da2 'dvanta,e o( bein, a lo3 cost #ediu# o(
recruit#ent like an2 other online #ediu#
6ecruit#ent #arket is boo#in, 5nline opportunit2 (or hirin, is ,ro3in,
tre#endousl2 in India
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;46';S
It (aces a #ajor threat (ro# #er,ed entit2.
#onsterindia.3ith co#bines stren,th and
lar,er tra((ic
Sabota,in, o( naukri clients b2 #onster:co#
can have a ne,ative i#pact in the lon, run
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%ER+I*E%:
Job 'lerts
#ails
Noti(ications
alls
SMS
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*O'PETITOR%:
Monsterjobs:co#
;i#esjobs:co#
Jobsahead:co#
Shine:co#
Freshers3orld:co#
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Features:
6evenue pro(it ! #arket share is ,ro3in,
No da#a,e b2 #ajor co#petitors
More in tune 3ith traditional sales(orece
or,anisation
Free re,istration invites #ore job seekers
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THANK YOU
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