em naukri.pptx

8/9/2019 em naukri.pptx

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Karthik Nadar

Sachin Jadhav

Niha Shaikh



Indian job portal

Founded in March 1997

Listed in BS ! NS

"ent public in Nove#ber $%%&

's o( #arch )1 $%%9* had database o(

$+ #n re,istered job seekers ! over

7%%%% job listin,s $%%-.$%%9 serviced appro/ )0%%%

corporate custo#ers



About:

Founder Sanjeev

Bikhchandani

For#erl2 3orked (or

456LIKS* 8SK In 199%* set up

L'NM'6K ! INF5

8

1997 Naukri:co#

(or#ed

Finalist (or 6NS; !

<5=N8



PORTFOLIO OF INFOEDGE:ore business Naukri:co#

Supported b2 >='6'N8L

Naukri,ul(:co#

Firstnaukri:co#

5ther business

99acres:co# allcheckdeals:co#

Jeevaksathi:co#

Shiksha:co#

Brijj:co#



Investee co#panies

?o#ato:co#

'pplect learnin, s2ste#s

@olic2baAaar:co#

M2dala:co#

anvera:co#



;he 6'M

;he 5@@=6;=NI;<

N5=N;6

INI;I'L 6'F;

;=6NIN8 @5IN;

S;'6;

865";4 INS;56S

F5=S



Why Naukri was formed

;hose da2s* In o((ices there 3ere no partitions @eople 3ould openl2 talk about jobs that 3ere available

or slippin, a3a2* the2 discussed opportunities

Nobod2 3anted to leave or Cuit as thet 3ere contented

3ith their packa,es and pro(ile Jobs 3ere plent2 but never advertised on a lar,e scale

Massive #arket scattered in the 46 depart#ents

Job seekers and recruiters both 3ere hi,h but e/plorationopportunities 3ere lo3

Internet 3as the ri,ht a,,re,ator

Shorta,e o( capital also a #ajor drive (or online business



I!itia" #ears

Initiall2* naukri ran ads appearin, in ne3spapers In the initial 2ears o( Naukri* the challen,e 3as

one o( Internet access: ;hose 3ere still earl2

da2s o( the Internet and access 3as onl2 throu,h

a dial.up #ode# and the then State.o3nedSNL 3as the #onopol2 provider:

'ccordin, to Sanjeev* in the initial 2ears* there

3ere onl2 10*%%% Internet accounts and so thechallen,e 3as one o( #arket siAe (irst:

;he other challen,es 3ere in(rastructure related*

access to capital and poor Internet access:



Pro$ress:

Naukri decided to take the co#pan2 public in $%%&:

' (e3 other Indian dot.co# ventures had listed in the =S:

But the2 decided to list in India because Naukri* as abrand* 3as 3ell.kno3n in the countr2:

;he I@5 3as success(ul and 3as subscribed over +0

ti#es:





RI%&%:

5@6';I5N'L 6ISKS

ata securit2

;echnical (ailures in servers can lead to interruptions o( 3ebsiteand lead to corruption o( data and securit2 breaches

o#pan2 has initiated a pilot project (or to establish secondar2

site as a precaution

5bsolescence

Bein, technolo,2 driven there is al3a2s a risk o( innovation or

product develop#ent

o#pan2 re#ains alert about latest technolo,2 to overco#e the

risk



S;6';8I 6ISKS

o#petition risk

In(o ed,e continuousl2 tracks co#petition in all the businessesand sta2s prepared (or the challen,es

ependenc2 6isk

o#pan2 relies heavil2 on recruit#ent business (or pro(its andcash (lo3s

Invest#ent 6isk

o#pan2 has #ade rs $-)0 #illion invest#ents into start ups

;heres a probabilit2 that entire invest#ent #a2 not ,enerate

returns

;hese are calculated risks 3hich is part o( co#pan2s ,ro3th

strate,2



FIN'NI'L 6ISKS

;a/ issueso#pan2 has (e3 inco#e ta/ and service cases

pendin, 3hich i( lost #a2 i#pact (uture cash in(lo3s

4o3ever none o( these are #aterial in a#ount

6@

;o pro#ote e((eciencies* co#pan2 has pro#oted

6@ across its activities

'n2 errors in billin, or (inancial reports in 6@

s2ste# could a((ect co#pan2s billin, and statutor2

reportin,



M'N@5"6 ! 68=L';56< 6ISKS

'ttrition bein, kno3led,e driven in business an2si,ni(icant increase in peoples attrition #a2 a((ect

course o( business

ontent liabilit2 Most portals rel2 on in(or#ation

posted b2 users

So (raudulent postin,s* spa##in, etc #a2 a((ector da#a,e co#pan2s reputation and #ake it

vulnerable to clai#s



'AR&ETING %TRATEGIE%(%)**E%%FA*TOR%:

;he resu#e service (or job seekers indicates

naukri:co# has tried activel2 to provide

custo#er (ocused services

It (acilitates 3hat it o((ers

Success is a lot (ro# sales (orce to ,et

business (ro# recruiters* and to stren,then

this* it has a sales (orce incentive sche#e



Better understandin, o( both recruiters

and job seekers

;ie ups 3ith other sites (or tra((ic

increase 'dvertisin, b2 print #edia and

;elevision ads

evelopin, custo#er as co.producer



SWOT

ANALYSIS



S;6N8;4S

It has (irst #over advanta,e* it 3as the (orerunner in

usherin, the chan,e in the 3a2 indians looked at job

huntin, Its no#enclature has received acceptance a#on,

indians

/perience o( bein, in the #arket (or #ore than

decade 4as a lar,e #arket share

6anked as Indias no:1 job site

Lo2alt2 o( clients due to si#plicit2 o( 3eb desi,n



"'KNSS

Lar,e nu#ber o( e#plo2ees

o#pan2 incurs hi,h cost o( #aintainin, and

#ana,in, sales (orce ie 0-D o( total cost

;here is hi,h level o( attrition



5@@56;=NI;IS

Internet users increasin, da2 b2 da2 and

thus scope o( online recruit#ent is

increasin, da2 b2 da2 'dvanta,e o( bein, a lo3 cost #ediu# o(

recruit#ent like an2 other online #ediu#

6ecruit#ent #arket is boo#in, 5nline opportunit2 (or hirin, is ,ro3in,

tre#endousl2 in India



;46';S

It (aces a #ajor threat (ro# #er,ed entit2.

#onsterindia.3ith co#bines stren,th and

lar,er tra((ic

Sabota,in, o( naukri clients b2 #onster:co#

can have a ne,ative i#pact in the lon, run



%ER+I*E%:

Job 'lerts

#ails

Noti(ications

alls

SMS



*O'PETITOR%:

Monsterjobs:co#

;i#esjobs:co#

Jobsahead:co#

Shine:co#

Freshers3orld:co#



Features:

6evenue pro(it ! #arket share is ,ro3in,

No da#a,e b2 #ajor co#petitors

More in tune 3ith traditional sales(orece

or,anisation

Free re,istration invites #ore job seekers



THANK YOU

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em naukri.pptx