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Andy Bedenk, Clay Goddard, Joey Torras
Overview
• Movies, Interviews, Non-stop entertainment
• For the Movie Enthusiasts and Movie Lovers
• Lineup is in the hands of the viewer
• $6.99 per month
Voting and Lineup
• Every week viewers vote • 3 choices for each night
• Each night of the week has its own genre
• Monday – Comedy • Tuesday – Action
• Wednesday – Horror • Thursday – Original Series (no voting)
• Friday – Feature Film • Saturday – Romance
• Sunday the results are revealed
Website Integration
• Allows for 24 hour viewer interaction
• Includes many extras that aren’t shown on TV • Movie of the Week • Style of the Stars • Web-exclusive Interviews • Web-exclusive behind the Scenes
• News and Forum pages
Movie of the Week
• Movie with the most votes becomes Movie of the Week
• MINE analyzes and breaks down the Movie • Allows the movie enthusiasts to
immerse themselves even deeper than ever before
Style of the Stars
• Allows viewers to learn more about their favorite stars
• Keeps the viewer engaged on our site
• Breaks down “Styles of stars” • Hairstyles
• Clothes
• Workouts
• Etc.
Promoting MINE
• Sweepstakes
• Celebrities Twitter Partnership
• Billboards and Radio
• Theatre Partnership
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