Edina Ed Soc Med Workshop03

Guiding the Social Media Journey

Digital Wagon Train™

Pioneering Social Media

Edina Center for Adult EducationDigital Wagon Train, LLC

April 16, 2010

Topics1.What is Social Media?

2.Stop Using the Web Like It’s 1999!

3.Social Media Tools (LinkedIn, Twitter, Facebook)

4.Q & A

What is Social Media Networking?

… and many, many more.

Digital Wagon Train™ a Conversation

… and many, many more.

Not Sure About the Value of Social Media?

Then, watch this.

a social mega-trend in which people use technologies to get the things they

want and need…

Social Media is a Groundswell

from each other via social networking,

rather than from traditional institutions.

Businesses Are Using Social Media

• Social marketing - providing special/unique offers

• Seeking new employees – but not reading resumes

• Doing research - Listening to customers/discovering wants and needs, likes and dislikes

• Building relationships - engaging in conversation = relationship building

We’re Not In the 20th Century Anymore, Toto

1. Social media has given both the employee and the employer greater power and flexibility in finding new jobs and new employees.

2. Traditional methods of finding a job have given way to emerging social networking tools available at your computer.

3. Emailing resumes and waiting for a response is really old news, that simply doesn’t work.

4. Recessionary times require bolder and more creative networking for marketing and job search.

The Rules of Job Search Have Changed

The Times They Are a ChangingThen

NowThe Times They Are a Changing

500,000,000

106,000,000

65,000,000

Unique Users 2010

Facebook Twitter LinkedIn

Once upon a time, it used to be

What You Know

Then, it was

Who You Know

Now, it’s

Who Knows You

Who Knows You vs. What or Who You Know

“People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five.”

Guy KawasakiBuilding a viable and current network

of related connections will significantly enhance the possibility

of finding new customers or job opportunities.

Which Social Media Tool Should You Use?

It’s not which tool you use.

It’s all about how you use the tool.

Digital Wagon Train™Digital Wagon Train™

Networking, Social Marketing and Job Search

Relationships Matter

65 million LinkedIn users from over 180,000 companies participating in 240,000 industry groups

Networking

Network Size Matters

Eight Ways to Best Use LinkedIn

1. Get the word out via your network.

2. Get recommendations.

3. Find out where people at a company came from.

4. Find out where people at acompany go.

5. Use your connections to get to your target.

6. Find someone in a company to “walk” your LinkedIn profile to HR, marketing, etc.

7. Discover unpublicized jobs & opportunities.

8. Search for new companies.

For Business and Job Opportunities

Features provides a comprehensive suite of

features, all targeted to improve professional networking and job search:

• Profile/Resume builder• Extended network• Recommendations• Finding/posting a job

• Comprehensive search

• Groups• Questions & Answers• Free applications

Twitter

Twittering is much more valuable than you might think, whether growing business or seeking job opportunities.

Digital Wagon Train™ Twitter• Social Networking website with over 85,000,000

networked users• Micro-blogging; posts limited to 140 characters• Mindcasting vs. Lifecasting• Used primarily for networking, marketing and

job search• Business research and job search on Twitter is

supported by its massive search database

Twitter Searches• @jobs• @employment• LaddersNews• Teaching jobs• Real Estate jobs• Healthcare jobs• Journalism jobs

• Retail jobs• Library jobs• Trucking jobs• Restaurant jobs• Architecture jobs• Accounting jobs• Labor jobs

Facebook• Social Networking website with over

500,000,000 networked users• Used primarily for personal and professional

networking; i.e., new business & job search• Many businesses have set up Facebook pages

for marketing, sales & employment purposes• Well-crafted status updates can open doors for

new customers and job opportunitiesFB

Thank You & Good Luck!

Edina Ed Soc Med Workshop03

Documents

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