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Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Pioneering Social Media
Edina Center for Adult EducationDigital Wagon Train, LLC
April 16, 2010
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Topics1.What is Social Media?
2.Stop Using the Web Like It’s 1999!
3.Social Media Tools (LinkedIn, Twitter, Facebook)
4.Q & A
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
What is Social Media Networking?
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
… and many, many more.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™ a Conversation
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
… and many, many more.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Not Sure About the Value of Social Media?
Then, watch this.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
a social mega-trend in which people use technologies to get the things they
want and need…
Social Media is a Groundswell
from each other via social networking,
rather than from traditional institutions.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Businesses Are Using Social Media
• Social marketing - providing special/unique offers
• Seeking new employees – but not reading resumes
• Doing research - Listening to customers/discovering wants and needs, likes and dislikes
• Building relationships - engaging in conversation = relationship building
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
We’re Not In the 20th Century Anymore, Toto
1. Social media has given both the employee and the employer greater power and flexibility in finding new jobs and new employees.
2. Traditional methods of finding a job have given way to emerging social networking tools available at your computer.
3. Emailing resumes and waiting for a response is really old news, that simply doesn’t work.
4. Recessionary times require bolder and more creative networking for marketing and job search.
The Rules of Job Search Have Changed
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
The Times They Are a ChangingThen
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
NowThe Times They Are a Changing
500,000,000
106,000,000
65,000,000
Unique Users 2010
Facebook Twitter LinkedIn
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Once upon a time, it used to be
What You Know
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Then, it was
Who You Know
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Now, it’s
Who Knows You
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Who Knows You vs. What or Who You Know
“People with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with less than five.”
Guy KawasakiBuilding a viable and current network
of related connections will significantly enhance the possibility
of finding new customers or job opportunities.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Which Social Media Tool Should You Use?
It’s not which tool you use.
It’s all about how you use the tool.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™Digital Wagon Train™
Networking, Social Marketing and Job Search
®
Relationships Matter
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
65 million LinkedIn users from over 180,000 companies participating in 240,000 industry groups
Networking
Network Size Matters
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Eight Ways to Best Use LinkedIn
1. Get the word out via your network.
2. Get recommendations.
3. Find out where people at a company came from.
4. Find out where people at acompany go.
5. Use your connections to get to your target.
6. Find someone in a company to “walk” your LinkedIn profile to HR, marketing, etc.
7. Discover unpublicized jobs & opportunities.
8. Search for new companies.
For Business and Job Opportunities
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Features provides a comprehensive suite of
features, all targeted to improve professional networking and job search:
• Profile/Resume builder• Extended network• Recommendations• Finding/posting a job
• Comprehensive search
• Groups• Questions & Answers• Free applications
LI
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Twittering is much more valuable than you might think, whether growing business or seeking job opportunities.
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™ Twitter• Social Networking website with over 85,000,000
networked users• Micro-blogging; posts limited to 140 characters• Mindcasting vs. Lifecasting• Used primarily for networking, marketing and
job search• Business research and job search on Twitter is
supported by its massive search database
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Twitter Searches• @jobs• @employment• LaddersNews• Teaching jobs• Real Estate jobs• Healthcare jobs• Journalism jobs
• Retail jobs• Library jobs• Trucking jobs• Restaurant jobs• Architecture jobs• Accounting jobs• Labor jobs
Tw
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Facebook• Social Networking website with over
500,000,000 networked users• Used primarily for personal and professional
networking; i.e., new business & job search• Many businesses have set up Facebook pages
for marketing, sales & employment purposes• Well-crafted status updates can open doors for
new customers and job opportunitiesFB
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Q & A
Guiding the Social Media Journey
© 2010 Digital Wagon Train™
Digital Wagon Train™
Thank You & Good Luck!