View
4
Download
0
Category
Preview:
Citation preview
High impact solutions for world-leading brandsClients work with Salmon because we change the game, delivering a step-change in performance through ecommerce solutions.
We work closely with retail, distribution, manufacturing and D2C organisations, applying innovative digital technologies and insight to support multichannel platforms that drive $ 5 billion in annual revenue. This brochure presents a selection of these engagements.
ECOMMERCE PROJECTS BY SALMON
ARGOS.CO.UK
The UK’s largest general merchandise retailer and second
most visited retail site.
Challenge: Make Argos’ 12,000-product catalogue as
visible and accessible as possible from the home page.
Solution: A cutting-edge website programme to help drive
Argos’ multichannel business.
Outcome: Helped increase multichannel sales
penetration by 26% of total sales in 10 years, with
internet sales accounting for 44% of sales (up from 2%
10 years earlier).
Audi is one of the UK’s leading premium automotive
brands and aims to become the overall number one
premium car brand.
Challenge: A new partnership, with Salmon taking on the role
of Audi UK’s strategic digital and web partner.
Solution: Collaboration with Audi to develop and
implement new digital strategies, with the focus on
website management; creating digital marketing
solutions across a variety of platforms including the hugely
successful audi.co.uk website.
Outcome: We are delivering Audi’s customers an
outstanding online experience via a website attracting
over one million unique visitors per month.
AUDI.CO.UK
DULUX.CO.UK
Dulux is a brand of ICI Paints, part of AkzoNobel, the
world’s largest coatings manufacturer.
Challenge: To reduce costs, improve performance and
facilitate deeper brand engagement with customers.
Solution: Salmon worked with ICI to architect a new
website framework that offered a far richer online
experience for visitors.
Outcome: ICI Paints are seeing a significant improvement
in performance and reliability. The new framework
provides more control over the websites, the ability to
differentiate ICI’s business and respond to customers’
demands, plus increased web page interactivity, speed,
functionality and usability.
DFS.CO.UK
DFS have been making furniture for 45 years and are
the nation’s sofa experts with over 100 stores in the UK.
Challenge: Support a multi-million pound investment in
digital transformation putting the customer at the heart of
the business.
Solution: Defining and delivery of a new multichannel
platform, launching new B2C and B2B websites:
optimising for tablet first, then desktop and mobile.
Outcome: Helped increase traffic by 65%, and grow online
unique visitors by 36%, supporting excellent trading results.
GAME.CO.UK
The UK’s leading high-street video games retailer with
more than 320 stores.
Challenge: Preparing GAME for exceptional peak trading
through website performance optimisation, enabling the
brand to win a bigger digital market share.
Solution: Salmon developed and enhanced GAME’s
multichannel offering using WebSphere Commerce’s
Extended Sites functionality. This provides customers with
a seamless, personalised experience whether on the web,
in-store or on mobile.
Outcome: Peak sales increased 213% due to improvements
to the website, mobile site and a new app - with a
significant increase recorded in checkout conversion.
Since 1964 Habitat has made outstanding design
accessible to all with its inventive and affordable products.
Challenge: To upgrade to a more flexible, sustainable
platform that supports multichannel growth and enables
an inspirational brand experience.
Solution: Salmon worked with Habitat to introduce a new
ecommerce platform, to allow the brand to evolve its
online customer experience. The new responsive site has
been built on Magento Enterprise Edition with a mobile
audience in mind.
Outcome: The new site has delivered a strong conversion
uplift and significantly increased revenues, with very
positive feedback from customers on their online experience.
HABITAT.CO.UK
HOTTER.COM
Hotter have been designing footwear for 57 years,
identifying a market niche for stylish shoes with comfort
built in.
Challenge: To support Hotter’s long-term ecommerce
strategy and online growth target of 20% over the next year.
Solution: Design and integration of a new ecommerce
platform with the flexibility to produce additional
transactional, promotional and community sites simply
and at low cost.
Outcome: The enhanced experience means visitors are
spending 60% more time on the site compared to the
previous year. Visitor figures, search rankings and sales
are also significantly up.
HALFORDS.COM
The UK’s largest retailer of car maintenance, cycling and
touring products with over 460 retail stores.
Challenge: Enhance the online customer experience and
create a digital platform to drive growth online and to its
retail stores.
Solution: Salmon implemented new redesigns across
halfords.com and .ie plus mobile and tablet optimised
sites. We launched a major product range extension
programme and overhaul of the website structure and the
re-platform of the Autocentre online business.
Outcome: Via an enhanced experience, more customers
are using the site as part of their purchase journey, with a
15% uplift in customer conversion and a significant rise in
the satisfaction score for click-and-collect.
LLOYDSPHARMACY.COM
A leading UK community pharmacy and healthcare
provider with over 1,650 pharmacies.
Challenge: To develop a strategy to achieve aggressive
online and multichannel objectives over 5 years.
Solution: Strategic and tactical recommendations as part
of a roadmap focussed on increased sales, improved
operational efficiency and an enhanced customer experience.
Outcome: The comprehensive roadmap helped
LloydsPharmacy to deliver its multichannel strategy and meet
its growth targets to increase sales year-on-year by 50%.
Premier Farnell is a distributor of technology products and
solutions for electronic system design, maintenance and repair.
Challenge: A new global web platform serving Europe,
the Americas and Asia Pacific.
Solution: A 2-year development and rollout programme with
collaboration on design and customer experience, analysis,
end-to-end architecture including front-end, middle-tier and
back-end integration.
Outcome: Facilitated seamless global operations with
a B2B ecommerce re-platform, with Salmon adding
“huge value throughout the programme, working well to
overcome significant challenges and deliver a fantastic
end result”.
PREMIERFARNELL.COM
SELFRIDGES.COM
Selfridges is the only store to be named the Best
Department Store in the World three times. It’s a shopping
experience that continues to amaze customers.
Challenge: To help Selfridges in its five-year plan to
“future-proof” its multichannel offering.
Solution: A major website overhaul including a myriad of
new options such as quick views, wish-list functionalities
and a new search service as well as cleaner design
across the site, international delivery and click & collect
integration.
Outcome: Salmon is helping Selfridges attract 1 million
online visits a week and double its sales year-on-year
through selfridges.com.
SAINSBURYS.CO.UK
Sainsbury’s is the UK’s 2nd largest supermarket chain and
operates over 1,200 stores.
Challenge: An online grocery commerce re-platform with
the capacity to double annual sales.
Solution: Salmon implemented a new platform (migrating
8m accounts and 12m orders) that provides customers
with a truly connected experience, with data shared
across channels whether from in-store, online or mobile.
Outcome: A faster and more efficient shopping experience
for customers, with exciting developments on the horizon.
For Sainsbury’s it offers the capacity to double its £1bn
annual sales online. Measured by annual sales, it’s the
world’s largest online grocery commerce re-platform.
Salmon Asia Pacific (Pty Ltd)Level 1299 Elizabeth St Sydney NSW Australia 2000
Tel: +61 (0) 2 8251 0044Email: info@salmonap.com.au
Salmon Ltd64 Clarendon Road WatfordHerts WD17 1DAUnited Kingdom
Tel: +44 (0) 1923 320 000Email: info@salmon.com
Salmon North America The Chocolate Factory 636 11th AvenueNew YorkNY 10036-2010United States
Tel: +1 (646) 577 6533Email: info@salmon.com
Salmon China Ltd Tower A-2808 Topland Building Sanyuanqiao Chaoyang DistrictBeijing City 100028 China
Tel: +86 (0) 10 5822 0698Email: info@salmon.com
ABOUT SALMONSalmon is a global digital commerce consultancy – the largest in WPP’s network of companies. We define and deliver market-changing solutions and customer journeys for the world’s leading brands.
Established in 1989, with operations in London, New York, Sydney and Beijing, Salmon clients include AkzoNobel, Argos, Audi UK, DFS, Halfords, Premier Farnell, Sainsbury’s and Selfridges.
For more information,email: info@salmon.comor visit: www.salmon.com
©2016 Salmon Ltd. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.
Recommended