DVB-Windows an open initiative to use the Analog Interactive Teletext toolbox in the Digital World...

DVB-Windows

an open initiative to use the Analog Interactive Teletext toolbox in the

Digital World

Johannes Cornelis van Nieuwkerkjcn@dvb-windows.com

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DVB-Windows

Interactivity, what is the role of Teletext?

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DVB-Windows

Teletext: Focus on highest profit margin or on balancing a portfolio of services?

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DVB-Windows

The impact of many linear Teletext services is decreasing, discontinuation?

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DVB-Windows

Learn from Digital, use in Analog !!

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Interactive Teletext Applications

1. Keypad or Keyboard driven2. Voice or Conversation driven 3. Television Commercial or Program

driven

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Keypad or Keyboard driven Teletext Applications

SMS Chat Teletext platform at SBS, The Netherlands

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Keypad or Keyboard driven Teletext Applications

The introduction of Interactive Teletext in 1986

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Keypad or Keyboard driven Teletext Applications

The introduction of Interactive Teletext in 1986

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Keypad or Keyboard driven Teletext Applications

National Public Transport Timetables, The Netherlands

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Keypad or Keyboard driven Teletext Applications

Temporary Employment Planner: Temporary workers can look for work

opportunitiesTemporary workers can list their

time availabilityThe agency has much less planning

work

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Keypad or Keyboard driven Teletext Applications

Email services via Teletext, The Netherlands

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Keypad or Keyboard driven Teletext Applications

Many ExamplesMaybe Limited but Not OutdatedVery Wide Audience

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Voice or Conversation driven Teletext Applications

Teleadvice Application, The Netherlands, Germany

TELE TEXT

Knowledge System

Consultant Customer

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Voice or Conversation driven Teletext Applications

Teleadvice Application, The Netherlands, Germany

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Voice or Conversation driven Teletext Applications

Successful from a customer satisfaction and sales closing rate point of view.

Cost per contact too high

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Voice or Conversation driven Teletext Applications

Successful from a customer satisfaction and sales closing rate point of view.

Cost per contact too highDiscontinuation reasons no longer

valid?

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Voice or Conversation driven Teletext Applications

Successful from a customer satisfaction and sales closing rate point of view.

Cost per contact too highDiscontinuation reasons no longer

valid?Likely there will be a revival, what

role can Teletext play?

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TV-Commercial or TV-Program driven Teletext Applications

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Direct Response generating TV-Commercial, Germany

TV-Commercial or TV-Program driven Teletext Applications

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iTEXT and iCRAWL advertising, Germany

TV-Commercial or TV-Program driven Teletext Applications

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Connecting TV and Teletext, TV-Windows, Hungary

TV-Commercial or TV-Program driven Teletext Applications

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Proposed page 100 design, TV-Windows, Hungary

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows Split-screen Teletext, Hungary

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows approach: Go to Teletext and press the “Red Button”

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows adds Interactive facilities but leaves the classical Teletext untouched

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows adds Interactive facilities but leaves the classical Teletext untouched

TV-Windows can switch between full- and split-screen mode within a few seconds

TV-Windows access is five times faster than classical Teletext access

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows sponsoring example, Hungary

TV-Commercial or TV-Program driven Teletext Applications

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TV-Windows Interactive Television platform, Hungary

TV-Commercial or TV-Program driven Teletext Applications

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No technical return path availableViewers can send SMS, Phone, go to

Website or send Postcard

TV-Commercial or TV-Program driven Teletext Applications

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No technical return path availableViewers can send SMS, Phone, go to

Website or send PostcardWithout giving feedback viewers can

still play along and see their individual scores

TV-Commercial or TV-Program driven Teletext Applications

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No technical return path availableViewers can send SMS, Phone, go to

Website or send PostcardWithout giving feedback viewers can

still play along and see their individual scores

Viewer loyalty and viewing rates are a more important revenue stream than micro-payments

TV-Commercial or TV-Program driven Teletext Applications

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Visual Communication Design platform, KiKa, ZDF, Germany

Choose Color See Scores Feedback Code

TV-Commercial or TV-Program driven Teletext Applications

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Interactive Teletext Applications

Analog Teletext offers a full range of Interactive services

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Interactive Teletext Applications

Analog Teletext offers a full range of Interactive services

Analog applications can be directly used on a large scale

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Interactive Teletext Applications

Analog Teletext offers a full range of Interactive services

Analog applications can be directly used on a large scale

Learning from Digital how to improve Analog Teletext might be a better option than to wait and focus on migration to Digital for the time being

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DVB-Windows

Still a lot of unsolved issues in Digital Interactive Television

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DVB-Windows

Still a lot of unsolved issues in Digital Interactive Television

The Analog Teletext toolbox can provide basic level Interactivity also for Digital environments

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DVB-Windows

Still a lot of unsolved issues in Digital Interactive Television

The Analog Teletext toolbox can provide basic level Interactivity also for Digital environments

DVB can simultaneously transmit multiple Teletext streams, Classical and Interactive Teletext can be broadcast at the same time

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DVB-Windows

Select Teletext Service:

1. RTL

2. RTL Interactive

3. ZDF

4. ZDF Interactive

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DVB-Windows

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DVB-Windows

Support needed from all parties involved

So far support from a number of DVB-T operators and set-top box manufacturers

EICTA has been asked to review the DVB-Windows initiative in respect to their standardization process of “Zapper Boxes”

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DVB-Windows

Support needed from all parties involvedSo far support from a number of DVB-T

operators and set-top box manufacturersEICTA has been asked to review the

DVB-Windows initiative in respect to their standardization process of “Zapper Boxes”

What about the Teletext community? ..............

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DVB-Windows

an open initiative to use the Analog Interactive Teletext toolbox in the Digital World

Thank you for your attention

On request, further detailed documentation is available, contact: jcn@dvb-windows.com