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DVB-Windows
an open initiative to use the Analog Interactive Teletext toolbox in the
Digital World
Johannes Cornelis van [email protected]
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 2
DVB-Windows
Interactivity, what is the role of Teletext?
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 3
DVB-Windows
Teletext: Focus on highest profit margin or on balancing a portfolio of services?
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 4
DVB-Windows
The impact of many linear Teletext services is decreasing, discontinuation?
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 5
DVB-Windows
Learn from Digital, use in Analog !!
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Interactive Teletext Applications
1. Keypad or Keyboard driven2. Voice or Conversation driven 3. Television Commercial or Program
driven
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Keypad or Keyboard driven Teletext Applications
SMS Chat Teletext platform at SBS, The Netherlands
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Keypad or Keyboard driven Teletext Applications
The introduction of Interactive Teletext in 1986
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Keypad or Keyboard driven Teletext Applications
The introduction of Interactive Teletext in 1986
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Keypad or Keyboard driven Teletext Applications
National Public Transport Timetables, The Netherlands
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Keypad or Keyboard driven Teletext Applications
Temporary Employment Planner: Temporary workers can look for work
opportunitiesTemporary workers can list their
time availabilityThe agency has much less planning
work
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Keypad or Keyboard driven Teletext Applications
Email services via Teletext, The Netherlands
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Keypad or Keyboard driven Teletext Applications
Many ExamplesMaybe Limited but Not OutdatedVery Wide Audience
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Voice or Conversation driven Teletext Applications
Teleadvice Application, The Netherlands, Germany
TELE TEXT
Knowledge System
Consultant Customer
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Voice or Conversation driven Teletext Applications
Teleadvice Application, The Netherlands, Germany
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Voice or Conversation driven Teletext Applications
Successful from a customer satisfaction and sales closing rate point of view.
Cost per contact too high
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Voice or Conversation driven Teletext Applications
Successful from a customer satisfaction and sales closing rate point of view.
Cost per contact too highDiscontinuation reasons no longer
valid?
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 18
Voice or Conversation driven Teletext Applications
Successful from a customer satisfaction and sales closing rate point of view.
Cost per contact too highDiscontinuation reasons no longer
valid?Likely there will be a revival, what
role can Teletext play?
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 19
TV-Commercial or TV-Program driven Teletext Applications
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 20
Direct Response generating TV-Commercial, Germany
TV-Commercial or TV-Program driven Teletext Applications
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 21
iTEXT and iCRAWL advertising, Germany
TV-Commercial or TV-Program driven Teletext Applications
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Connecting TV and Teletext, TV-Windows, Hungary
TV-Commercial or TV-Program driven Teletext Applications
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Proposed page 100 design, TV-Windows, Hungary
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows Split-screen Teletext, Hungary
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows approach: Go to Teletext and press the “Red Button”
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows adds Interactive facilities but leaves the classical Teletext untouched
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows adds Interactive facilities but leaves the classical Teletext untouched
TV-Windows can switch between full- and split-screen mode within a few seconds
TV-Windows access is five times faster than classical Teletext access
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows sponsoring example, Hungary
TV-Commercial or TV-Program driven Teletext Applications
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TV-Windows Interactive Television platform, Hungary
TV-Commercial or TV-Program driven Teletext Applications
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No technical return path availableViewers can send SMS, Phone, go to
Website or send Postcard
TV-Commercial or TV-Program driven Teletext Applications
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No technical return path availableViewers can send SMS, Phone, go to
Website or send PostcardWithout giving feedback viewers can
still play along and see their individual scores
TV-Commercial or TV-Program driven Teletext Applications
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 32
No technical return path availableViewers can send SMS, Phone, go to
Website or send PostcardWithout giving feedback viewers can
still play along and see their individual scores
Viewer loyalty and viewing rates are a more important revenue stream than micro-payments
TV-Commercial or TV-Program driven Teletext Applications
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 33
Visual Communication Design platform, KiKa, ZDF, Germany
Choose Color See Scores Feedback Code
TV-Commercial or TV-Program driven Teletext Applications
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Interactive Teletext Applications
Analog Teletext offers a full range of Interactive services
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 35
Interactive Teletext Applications
Analog Teletext offers a full range of Interactive services
Analog applications can be directly used on a large scale
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 36
Interactive Teletext Applications
Analog Teletext offers a full range of Interactive services
Analog applications can be directly used on a large scale
Learning from Digital how to improve Analog Teletext might be a better option than to wait and focus on migration to Digital for the time being
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 37
DVB-Windows
Still a lot of unsolved issues in Digital Interactive Television
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 38
DVB-Windows
Still a lot of unsolved issues in Digital Interactive Television
The Analog Teletext toolbox can provide basic level Interactivity also for Digital environments
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 39
DVB-Windows
Still a lot of unsolved issues in Digital Interactive Television
The Analog Teletext toolbox can provide basic level Interactivity also for Digital environments
DVB can simultaneously transmit multiple Teletext streams, Classical and Interactive Teletext can be broadcast at the same time
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 40
DVB-Windows
Select Teletext Service:
1. RTL
2. RTL Interactive
3. ZDF
4. ZDF Interactive
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DVB-Windows
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DVB-Windows
Support needed from all parties involved
So far support from a number of DVB-T operators and set-top box manufacturers
EICTA has been asked to review the DVB-Windows initiative in respect to their standardization process of “Zapper Boxes”
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 43
DVB-Windows
Support needed from all parties involvedSo far support from a number of DVB-T
operators and set-top box manufacturersEICTA has been asked to review the
DVB-Windows initiative in respect to their standardization process of “Zapper Boxes”
What about the Teletext community? ..............
CTAG 13-11-2003 © 2003 J.C. van Nieuwkerk 44
DVB-Windows
an open initiative to use the Analog Interactive Teletext toolbox in the Digital World
Thank you for your attention
On request, further detailed documentation is available, contact: [email protected]
